I. EXECUTIVE SUMMARY McDonald’s delivered strong performance and returns to shareholders in 2007. We have continued to build on our success as a trusted global consumer brand and grow our business by creating outstanding restaurant experiences for our customers. We have designed our executive compensation program to attract and retain excellent management and to motivate our executives and reward them for superior performance. We believe that our compensation program has played an important role
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Introduction The story of McDonald’s started in the early 1940s when two brothers‚ Dick and Mac McDonald‚ and Raymond Kroc founded the McDonald’s Corporation with the company motto ‘Quality‚ Service‚ Cleanliness and Value’. Most of McDonald’s restaurants are operated by franchisees or by affiliates‚ some are operating under joint-venture agreements (www.mcdonalds.com). Nowadays McDonald’s is one of the most valuable brands globally and used to be the world’s largest restaurant chain‚ before Subway
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McDonald Sri Lanka is governed by the Head Office in USA who has total control on all activities in Sri Lanka. Everything from menus to promotions is directed from the US Head Office. Parameters they look at before entering a market include : The fast food culture itself was looked into. That is Mc Donald’s saw that KFC and Pizza Hut were already established in Sri Lanka Way they chose a franchisee are: Mc Donald’s requested for applications and financial stability was looked into. One of
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1) Mishandling of customers goods and making way at times with some valuables: Baggage mishandling remains a large and growing headache for the industry‚ estimated in the billions of dollars for lost luggage claims and recovery service costs. The costs of passenger frustration are harder to nail down‚ but just as worrying. At times customer’s luggage is mishandled to the extent the customer has to discard the suitcase or the carton in which the goods were in
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If our world ever became like the one presented in the movie‚ “GATTACA”‚ I might go insane. I don’t think I would ever be able to accept the fact that babies would be treated as science projects or the latest toy‚ “customized to your own desire.” A parent that has the choice to enhance their child’s features‚ simply‚ should not. Beauty is undefined. A parent should love their child‚ no matter what their physical appearance‚ and accept whatever unique beauty God gave them. Selecting the traits of
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placement of item in order to make it successful. Marketing strategies must feature customer orientation‚ input‚ and accessibility in the fight to the top of the market. McDonald’s is no different. An example of this is illustrated with a comparison of McDonalds and Wendy’s. At first glance‚ they may appear to have roughly the same marketing mix and target markets. Both are fast food and provide similar products. However‚ looking closer‚ one can recognize that McDonald’s primary target market is children
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marble arch in London? Suzhou’s Gate of the Orient? Wrong! Surely‚ the most famous arch in the world is the beautiful golden arch of the McDonald’s ‘M’! McDonald’s was founded in the United States of America in 1940 when brothers Richard and Maurice McDonald stated a humble barbecue restaurant. In that short space of time this small-town BBQ joint has taken over the world: now McDonald’s serves around 68 million customers daily in 119 different countries. That’s almost every country in the world! The
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ANIMAL TESTING UNETHICAL Every year‚ millions of animals suffer and die in painful tests to determine the safety of cosmetics. products such as eye shadow and soap and many other household chemicals are tested on rabbits‚ rats‚ guinea pigs‚ dogs‚ and other animals‚ despite the fact that the test results don’t help prevent or treat human illness or injury‚ its illegal‚ and there are many other alternatives. Have you ever really put thought into what you buy? Probably not. Most of the time the consumer
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Starbucks is named after the first mate in Herman Melville’s Moby Dick. Our logo is also inspired by the sea – featuring a twin‐tailed siren from Greek mythology. The company was a single store in Seattle’s historic Pike Place Market. From just a narrow storefront‚ Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name‚ inspired by Moby Dick‚ evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Starbucks Opens first store
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Unethical Practices and Behavior in Accounting The Sarbanes-Oxley Act of 2002 (SOX) was created to prevent fraudulent financial activities‚ and to provide investors with more accurate financial resources on corporations. Under SOX‚ companies are held accountable if they fail to maintain the requirements that were set forth in the act. The act requires companies to maintain satisfactory internal control measures‚ provide responsible financial reports‚ disclose periodic reports‚ and establish rules
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