Throughout the case study on Martha Stewart‚ evidence provided illustrates how public relations can alter the image of a national personality in both negative and positive lights. In particular‚ the case illustrates how Stewart’s initially poor public relations responses tarnished her image and‚ only after changing her tactics‚ did she actually work toward correcting the problem. Ultimately‚ the Martha Stewart case is pivotal in illustrating how the power of public relations‚ if used correctly
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Acct 4620: Martha Stewart Case Martha Stewart Living Omnimedia is primarily comprised of a magazine publication and a television show created by home décor aficionado‚ Martha Stewart. Both sources of media primarily feature home renovating and decorating products. Also‚ having an emphasis on do it yourself (DIY) projects for a more stylish and satisfying home. Stewart herself‚ described Martha Stewart Living as‚ “the most trusted guide to stylish living.” While MSLO brings in revenues from
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THE TALE OF TWO MARTHAS "I ’ll be back .I ’m not afraid. Not afraid whatsoever. I ’m very sorry it had to come to this." (Gasparino‚ 22). Those were the words that Martha Stewart said on the courthouse steps on July 16‚ 2004‚ as she had just been sentenced to five months in prison. A defiant Martha Stewart was trying to instill confidence in her stock holders and save a sinking ship‚ her company‚ Martha Stewart Living Omnimedia Incorporated (MSO). That day her companies stock closed at $
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Case 6.10 – Martha Stewart: Not Such a Good Thing 1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi-
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In June of 2003‚ Martha Stewart was indicted on several criminal and civil counts from the U.S. Securities and Exchange Commission (SEC) . Without consideration of the verdict‚ the question remains; Did Martha Stewart‚ as CEO‚ act responsibly? Even though she was found guilty on all four counts against her‚ she could still be considered to have acted ethically. To determine the responsibility and ethics of her actions‚ the specifics of the case will be applied to a process to determine both the utility
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1. What issues did Martha Stewart‚ Bacanovic‚ and Faneuil miss in making their decisions about selling the ImClone stock in their conduct following the sales? Apply the models and make a list of suggested questions they could have asked that might have affected their decisions. I do not feel any of them were thinking about any consequences! Why was this small amount of money so important to them‚ especially Ms. Stewart‚ who was a multi- billionaire at the time? It is clear that they weren’t
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Martha Steward Living Omnimedia Inc. Case Discussion Questions 1. Provide a concise company profile. (I.e.‚ what does your client do to stay in business? What industry is your client in?) Martha Stewart Living Omnimedia‚ Inc. creates original how-to content and related products for homemakers and other consumers. The Company markets its brand name across a broad range of media and retail outlets. Martha Stewart provides information on a variety of subjects including home‚ cooking and entertaining
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On August 3rd‚ 1941‚ Martha and Edward Kostyra gave birth to Martha Stewart. Martha was the second born out of six kids and was born in Jersey City‚ New Jersey. Here is her story of how she became one of the great business leaders. Growing up‚ Stuart’s father had made sure that from a young age the children would be taught the value of self-sufficiency. With this‚ the Kostyra children had to do various household chores. From this‚ Stewart learned how to cook‚ sew‚ and garden. From the
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was‚ Martha Stewart being arrested for lying about a stock sale. “Stewart‚ 63‚ was convicted in March of lying to investigators about why she sold ImClone stock in December 2001‚ just before the stock price plunged” (NBC News‚ 2004). Martha is a very intelligent‚ business woman‚ but she made a bad decision. 2. Emotional perception and expression- Martha Stewart did not express much upset when it came to her being sentenced with jail time. Emotional facilitation of thought- when Martha Stewart
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no. 1-0083 Martha Stewart and the ImClone Scandal On January 20‚ 2004‚ jury selection launched the trial of Martha Stewart‚ Chief Creative Officer and former Chief Executive Officer and Chairman of the Board of Martha Stewart Living Omnimedia (MSO). Nine charges filed by the Federal Grand Jury in New York and the SEC relate to Stewart’s personal sale of $228‚000 in ImClone Systems‚ Inc. stock on December 27‚ 2001‚ one day before regulators rejected the biotech company’s cancer drug (Erbitux)
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