A creative brief for the launch of Pringles’ new rice infusion Background Our customer Pringles is going to launch their new product ‘rice crackers’ in Hong Kong. We are going run a campaign for this product. Compared to potato chips‚ rice crackers have many advantages in nutrition. For instance‚ rice crackers contain 105 calories in each ounce‚ and potato chips have 154 calories. Rice crackers are fatfree‚ in contrast‚ each ounce of potato chips contains 10 grams of total fat. A 1-ounce portion
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famous for being beyond complex‚ is a subject which cannot be explained with ease. Stephen Hawking‚ the most famous living scientist today‚ wrote A Brief History of Time in 1988‚ updated in 1996‚ in order to take upon this daunting task of explaining basic theoretical physics to a population who had previously barely studied any science. Within A Brief History of Time‚ Hawking touches upon seven topics in-depth while easily explaining them in a simple manner: our picture of the universe‚ space and
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Charity advertising brief Dear Deborah‚ Many thanks for your recent letter concerning the advertising campaign that you wish us to design for you. We understand that the new campaign will be associated with these areas: abuse through prostitution; domestic violence; parental neglect; drug and alcohol misuse and teenage pregnancy. We also understand that these adverts are aimed at the general public and designed to raise donations to the charity and encourage people to offer their services to
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Vehbi Koc and the Making of Turkey’s Largest Business Group:– CASE BRIEF Harsha Vardhan Reddy Tamatam (Section C1) E-mail: harsha.tamatam@global.t-bird.edu ID: 1461005 What drives Vehbi Koç in establishing his businesses? What motivates him? * The wealth and lifestyle differences between Muslim Turks and non-Muslims around him motivated him to become a tradesman. * The lifestyle differences between the people living and Istanbul and in Ankara pushed him to be more successful
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Marketing Branding Elements of The Advertising Creative Brief: I. Project name: Bringing the Preppy Khakis style back to GAP Inc. II. What is the purpose of this creative? The launch of the Americana khakis for the young professional‚ in other to reconnect with the identity of what GAP Inc. comfortable‚ stylish‚ quality‚ strong American brand. III. Description of product or service. Gap Inc. and its preppy khakis feel more comfortable‚ lightweight‚ wrinkle worry free‚ excellent
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Concrete mixer which is also commonly named as cement mixer is a device that homogeneously combines cement‚ aggregate such as sand or gravel‚ and water to form concrete. History Why did man invent concrete mixer? The reason of it is that in the early 20th century‚ the concrete was developed when some new materials added to cement. After the concrete was developed‚ the art of mixing it had to reform. Therefore‚ concrete mixers were becoming pretty popular by early 20th Century. This coincided
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A Brief Summary of the Book of Romans Introduction: The Book of Romans was written by the apostle Paul from the city of Corinth in approximately AD 56. At the time of his writing‚ he had yet to visit Rome‚ though he greatly desired to do so. It was not until approximately AD 61 that he was able to “visit” Rome‚ and then‚ only as a prisoner under house arrest for two years. He was released in AD 63 and finally was rearrested and executed there in AD 68. This grandest of Paul’s epistles‚ teaches
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Case Brief 2: Harley Stanfield | October 20th‚ 2010 “Pledged” | Jennifer Kelley | Despite the subprime mortgage crisis‚ Harvey Stanfield is one of the fastest growing real estate investment and trust companies in the U.S. Harley Stanfield (heretofore referred to as HS) is a real estate investment and trust (REIT) provider founded by Cedric Franklin and Gail Garnette in 2003‚ headquartered in Washington‚ D.C. On average‚ they generate $25million-$49million in annual revenue. They
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Creative Brief Client: Ducati Motor Brand: Multistrada 1200 Date: April 2010 Description: 1st Semester Campaign – New Brand Introduction What is The Brand? The Multistrada 1200 is a motorcycle manufactured by Ducati since 2010. The engine is a retuned version of the Testastretta from the 1198 superbike‚ now called the Testastretta 11° for its 11° valve overlap (reduced from 41°). All models include throttle by wire‚ selectable engine mapping (full power with sensitive or relaxed throttle
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A Brief History of Persian poetry: One of the most noble forms of literature is poetry. Over the centuries Persian and non-Persian poets have written their poems in the Persian language‚ Farsi‚ and it’s variations. Even though the Farsi language has changed over time the ancient poems are still readable. Iranians highly value their poets who kept their culture and language alive even during numerous invasions. Persian poetry is as ancient as Avesta (the holy book of Zoroastrians) where first form
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