DigitalCommons@URI Major Papers by Master of Science Students Textiles‚ Fashion Merchandising and Design 1-1-2013 Social Media as a Marketing Tool: A Literature Review Holly Paquette University of Rhode Island‚ holly_paquette@my.uri.edu Follow this and additional works at: http://digitalcommons.uri.edu/tmd_major_papers Recommended Citation Paquette‚ Holly‚ "Social Media as a Marketing Tool: A Literature Review" (2013). Major Papers by Master of Science Students. Paper 2. http://digitalcommons.uri.edu/tmd_major_papers/2
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INTEGRATED MARKETING COMMUNICATION: APPLE INC. WHY I CHOSE APPLE INC. Apple Inc. is a company many people can never fathom. They are a very very admired company that many people tried to emulate but failed. Apple’s customers don’t usually buy their products based on the specifications and features of the products‚ they are usually bought simply because it’s from Apple. They have reached a cult status whereby their products sell simply by having the Apple logo on it. A big part of this is because
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ULTIMATE GUIDE TO ASSESSING YOUR DIGITAL MARKETING PROGRAM PAGE 2 CONTENTS Introduction............................................................3 Technology and Skills.........................................16 Video: “Tips for Performing a Marketing Self-Assessment”............................... 3 Assessment Overview...............................................16 Target Market......................................................... 4 Skills Worksheet..............................
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Instagram a Major Marketing Tool For Hotels Instagram is a social networking app‚ lunched in October 2010‚ where you can share photos and videos online. This app was created by Kevin Systrom and Mike Krieger and was then acquired by Facebook for $1 million. It is easy to use and can make any one a professional photographer. The app is free to download and use‚ simply take a photo‚ add a digital filter and a caption with hashtags‚ upload and reach out to over a 100 million users. Instagram in
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TWITTER SEARCHES FOR A BUSINESS MODEL Twitter‚ the social networking site based on 140 character text messages‚ is the buzz social networking phenomenon of the year. Like all social networking sites‚ such as Facebook‚ MySpace‚ YouTube‚ Flickr‚ and others‚ Twitter provides a platform for users to express themselves by creating content and sharing it with their “followers‚” who sign up to receive someone’s “tweets.” And like most social networking sites‚ Twitter faces the problem of how to make money
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Research Methodologies Many companies use different research tools when conducting primary and secondary research. This paper will discuss the several research tools used and discuss the differences in primary and secondary research when using qualitative and quantitative approaches. Once that has been established‚ there will be discussion as to which tools are used for each approach and why. Primary Research Primary research also called field research is the most common approach. Primary research
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Twitter‚ a microblogging platform that allows users to broadcast their questions‚ ideas and opinions to millions of users all over the world‚ and Facebook‚ a social networking platform that allows users to directly connect with millions of users all of the world‚ each feed a specific niche of online social networking. While they may be different enough for both of them to coexist in the competitive online world‚ they also possess deep similarities. Both Facebook and Twitter are social network
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Organisational Marketing Strategies and the Digital Age The Role of Marketing Strategy Development As marketing professionals‚ we have a clearly defined role within the organisation—to promote the organisation’s services and/or products to potential customers in order to increase market share and grow the business. Yet throughout the years‚ marketing and promotion is straightforward in a world where consumers are spoiled for choice with most any product or service. In addition‚ consumers
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document booked events. It also has an in-site studio strategically located in Manila near iconic cathedrals for photo shoots. It’s unique value proposition is that it offers: • A professional team of in-house photographers‚ make-up artists‚ digital artists and production staff to take care of the customer’s needs. • Packages are flexible‚ as in items within a package can be interchangeable. There’s also a “make your own package” variant to fit any budget‚ from the most expensive‚ to
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Social media can be used in very creative ways to market goods or services globally. Conducting business in other countries has been accelerated by various media platforms. Global marketing involves many challenges‚ and also involves a degree of corporate social responsibility. Facebook‚ Twitter‚ YouTube‚ instant messaging‚ video conferencing‚ web meetings: These and many other collaboration and social media platforms are now an everyday part of people’s lives around the world. They are also
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