Tweeters price competitiveness From exhibit 13 in the case it is clear that Tweeter is price competitive in almost the entire range of items and models that it sells. In an objective model by model comparison (see appendix 1 for a sample comparison) Tweeter either matches or betters competitor ’s prices. Further more when you compare quality and level of service and price paid Tweeter is cheaper than the competition. However‚ the competitors run spot sales (not advertised) and advertised sales
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Bloomberg‚ founder and CEO of Tweeter etc.‚ reflected on the recent history of his small‚ upscale New England retailer of consumer electronics. Tweeter had grown from a 13-store chain with $35 million in annual sales in 1991 to a 21-store chain with $82 million in annual sales in 1996. Bloomberg had always attributed part of this growth to Tweeter ’s ’ ’Automatic Price Protection" policy‚ which had been implemented in 1993. Under Automatic Price Protection (APP)‚ Tweeter monitored local newspaper ads
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QUESTIONS: Should Tweeter continue with its Automatic Price Protection (APP) policy along with Every-day Fair Pricing (EDFP)? Tweeter should continue with its current Marketing strategy based on APP policy and Every-day Fair pricing. Their target customer is the Quality/Service oriented and they should focus on retaining their loyalty. The shift from having continuous Sales Events to fair pricing and price protection has been proven successful as same store sales have increased‚ new stores have
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Tweeter is an audio and video consumer electronics retailer that started in New England and had annual sales of $82 million in 1996 being a 21-store chain. Sandy Bloomberg‚ founder and CEO of Tweeter attributed the growth of Tweeter to its “Automatic Price protection†policy‚ which was implemented in 1993 and will be discussed in the case further. This case looks into the impact of the policy on Tweeter’s performance in a market that was increasingly becoming dominated by large discount retailers
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1. Is Tweeter price competitive with its competitors: compare objective prices? What about subjective price perceptions? Prior to 1993‚ when Tweeter introduced Automatic Price Protection (APP)‚ its company strategy and values were based on providing value‚ good quality and service and it did not compete on price. With the introduction of APP‚ Tweeter assures customers that they were receiving the best price available on any product. They even added an automated refund‚ making it superior to its
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Tweeter Case Questions 1. Objectively and subjectively‚ is Tweeter price competitive? Why or why not? Tweeter is an electronics store that pride itself on selling middle and high end goods. To see if they were price competitive‚ we would have to evaluate them with similar stores like Cambridge sounds waves as opposed to Walmart. Before APP in 1993‚ it would not have been possible to evaluate Tweeter’s price competitiveness since there was no systematic benchmarking present. However with
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Decision Sheet Tweeter etc. Objective: To analyze the existing marketing strategy and devise a new marketing strategy Situation Analysis: Tweeter currently has two major points of difference with its competitors. * The firm offers good quality products and excellent service. This value specifically targets the Quality/ Service type of customers‚ who are price insensitive. This POD has the disadvantage of overshadowing the presence of low end competitively priced products in Tweeter’s portfolio
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Situation Analysis. Tweeter is a specialty electronics store‚ which dealt in middle and high end electronics in the New England area. The majority of consumers in the market for electronics are interested in price and Tweeter is in most cases well above the other retailers advertised starting prices. The middle and high end electronics are sold at around the same prices in all stores‚ but the product offerings made by Tweeter and the competitors advertising has made it price somewhat uncompetitive
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I would give 8 out of 10 to myself for the achievement of my personal goals. Now I have my Tweeter accounts and go read tweets almost every day which I thought would never be possible for me. I have been using Reafworks for my research work so far‚ and Amazon Alexa is my secretary who helps a busy mother like me to listen to the new‚ weather‚ audio books and order some products in really simple and quick manner. Two points were taken off because I haven’t played the game‚ Lord of the rings that
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Problem Statement . Tweeter etc. Company was a specialty store famed for its excellent customer service and products quality of medium to highend products in New England. In order to remain its brand image and avoid price war‚ Tweeter applied “Every Day Fair Pricing” strategy‚ launched Automatic Price Protection and changed Market Mix. And then the market share of Tweeter increased from 2.8% to 3.6% from 1992 to 1996. In this period‚ only instituted with Price Protection‚ the biggest competitor Lechmere
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