• Document
    Macro External Environmental Analysis: The Macro Environment Analysis is traditionally the first step of a strategic analysis; it is sometimes referred to as an external analysis, a pest analysis or a pestle analysis. The purpose of the Macro Environment Analysis is to identify possible opportunities...
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  • Mr
    development of the retail market has been greatly changed by external factors such as; political, economical, social, technology and legal (PESTL). This is also known as external macro environment, which concerns all businesses. This report will show what impact it has caused the retail business in the...
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  • Marketing Audit
    external factors affecting the organisation of my choice (Argos LTD) and the industry that it operates within. Using this information I shall analyse the correlation between the external factors and planning within the internal environment of the organisation. Having identified some of the four aspects of the...
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  • research project
    30 November 2011, Telecom demerged into two entirely separate, publicly listed companies; a retail services provider (Telecom) and a network services operator (Chorus). Structural separation of Telecom's retail business from the business that owns and operates the Fibre-To-The-Premise (FTTP) network was...
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  • Environment of Firms
    Environment of Firms Introduction Business environment consist of all those factors that have a bearing on the business. The term "business environment" implies those external forces, factors and institutions that are beyond the control of individual business organizations and their management and...
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  • Pa
    first must understand its external and internal situation, including the customer, the market environment, and the firm's own capabilities. Furthermore, it needs to forecast trends in the dynamic environment in which it operates. A useful framework for performing a situation analysis is the 5 C Analysis...
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  • Business Strategy
    about my chosen business which is Tesco. In addition I am employee in the strategic development department. I will also analyse how the business environment is considered in strategy formulation and understand the specific vital process of strategic planning. In addition I will efficiently examine the...
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  • Environmental Analysis
    operates within the organization itself, with in the industry and within the macroeconomic environment. For this analysis the subject organization will be IKEA. “IKEA Group is one of the world’s largest privately owned companies, engaged in the retail of flat-packed home furniture and other house wares...
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  • Threats
    day. This is an internal threat that could easily pave the way for external threats. A threat is any unfavourable situation in the organisation's environment that is potentially damaging to its strategy. The threat may be a barrier, a constraint, or anything external that might cause problems, damage or...
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  • Marketing Management
    chain of clothing stores that operates in more than 20 countries. It is part of the Arcadia Group, which also owns a number of other well- known retail outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. With seven of the high street's best-known fashion brands as well as the shopping...
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  • Analysis of the Retail Industry in South Africa
    THE RETAIL INDUSTRY IN SOUTH AFRICA Contents Page Executive Summary 2 1. Introduction 3 2. Retail industry in South Africa 5 3. Macro and Micro environment analysis 6 3.1 Macro environment of Retail...
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  • The Firm and the Enviroment
    The firm and the environment The case of “Partner” Table of contents Preface 3 Partner 3 The micro environment 4 Industry competitors & suppliers 5 Mobile telephony appliances 5 No name accessories 6 Official accessories 7 Potential...
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  • Ann Taylor Case Study
    clothing store was started in New Haven, Connecticut. Ann Taylor was never a real person; it was a brand identity or a personality within the retail clothing industry. Kay Krill, the current president/CEO, has been the leader of the company since 2004 and has faced many issues and challenges with the...
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  • Pestel Analysis of Titan Watches
    analysis of the external environment affecting the business. PESTEL analysis is done by managers to understand the macro environmental factors affecting the business. These analysis are strategic tools for understanding market growth, market share, latest trends etc. * Political...
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  • Costco Marketing Plan
    volume • Lower margins compared to competitors • Fixed price markup limited to 15% • Offers weekly “specials” 1.4.3 Distribution • Operates two retail formats: Costco Home and Costco Business Centres • 581 warehouses (Refer to Appendix 2) 1.4.4 Promotion • Below-the-line promotion: Use of direct...
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  • Marketing
    CONTENTS 1. Macro Environments Analysis 3 1.1. Regulatory & Political Environment 3 1.2. Economic Environment 5 1.3. Technology Environment 10 1.4. Findings Summarization 10 2. Micro Environment Analysis 11 2.1. Suppliers Environment 11 2.2. Consumers Environment 11 2.3. Competitors...
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  • Apple Iphone
    including the main micro and macro environmental factors that affect the industry. People have different needs based on their demographic, economic and physiological backgrounds and they perceive the appropriate mobile phone category accordingly. The mobile phone industry has many competitors, and organizations...
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  • Globalisation Strategies
    STRATEGY Over the past couple of decades the positive and negative impacts of globalisation on businesses around the world, has grown tremendously. Industries have been deregulated, trade barriers have fallen, government and state held corporations have been privatised and technological advancements have...
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  • Marketing Emi
    environmental scanning and why undertaking this type of activity is important for marketing planners. Word Count – 600 words. Page no 2-5 Task B. Micro , Macro and SWOT Analysis for EMI. Word count- 1200 words. Page 5-10 Task C. Considering the UK market, recommendations and justification of the most...
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  • Principles of Marketing 2
    SOCIO ECONOMIC TRENDS MACRO ENVIRONMENT Forces that shape opportunities and pose threats to a company Macro Environment Demographics Economic Technology Political/Legal Natural Environment The company Cultural Natural Environment • Natural resources that are needed as inputs...
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