Mix The Chattered Institute of Marketing defines the marketing mix. “The combination of marketing inputs that affect customer motivation and behaviour these inputs traditionally encompass four controllable variables ‘the 4 Ps”: product‚ price‚ promotion‚ and place. The list has been extended to 7 Ps‚ the additions being people‚ process and physical evidence. • The Marketing Mix 7 Ps: Product – The Product should fit the task consumers want it for‚ it should work‚ and it should be what the consumers
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Promotional Plan Tutor: Catherine Bedwei-Majdoub Module code: TH50040E Intended: Managing Director Contents Page 1. INTRODUCTION 1.1 Industry 1.2 Sector 1.3 Company Overview 2. MARKETING MIX 2.1 Product 2.2 Price 2.3 Place 2.4 Promotion 3. SWOT – Internal & External Analysis 3.1 Strengths 3.2 Weaknesses 3.3 Opportunities 3.4 Threats 4. PEST ANALYSIS 4.1 Political 4.2 Economic 4.3 Social 4.4 Technological 5. COMPETITIVE ADVANTAGE: Porter’s 5 forces 5.1 Rivalry
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Case – 2 “Who’s Side are you on‚ anyway?” What should he do? Ans: He needs to stick to it‚ and instead of just passing along the statements of the two parties‚ he should be more proactive‚ and look for solutions that may benefit both parties. This lets him prove the value of his position and can lead to a win-win-win for all parties.
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could have let this happen. Case Analysis Heather‚ the first employee she interviewed who is an administrative assistant‚ did not like the supervisor because of his dislike of foreigners. This might be the case because Heather wasn’t given a job promotion so she blames it on his dislike of foreigners. This can be to blame because of her confirmation bias therefore Heather is screening out the fact that the decision was made that Heather was Chinese‚ not that it is the best choice for the company
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5) SNACKO India Limited: Leveraging Trade Promotions for Competitive Advantage Questions: a) What is the nature of consumer and retailer behavior in relation to snack products and what is the relevance of trade promotion? Consumers in India are deeply rooted in traditions and rituals. For example‚ Kelloggs had to invest in a marketing/product education program as Indian consumers were initially eating cereals with hot milk‚ ruining consistency. In a population with over 1 Billion hardworking‚
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MARKETING AND PROMOTION PLAN UNDER SOUTH ASIA TOURISM INFRASTRUCTURE DEVELOPMENT PROJECT 1. Introduction Sikkim is one of the smallest states in India; most of the state’s activities are centered in the capital city‚ Gangtok. Rising 300m above the Indian plains‚ Sikkim borders the edge of the Tibetan plateau (Autonomous Region of China) on its North & East‚ Nepal on its West and districts of Darjeeling & Bhutan on the South. It is historically a Buddhist kingdom and is home to more
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Assignment Front Sheet Qualification Unit number and title BTEC Level5 HND Diploma in Business Unit 18: Advertising and Promotion in Business — Level 4 Student name Assessor name KUNAL CHAN MEHTA Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12. 00 midday Assignment title Wembley Park – The New Lifestyle Destination Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task
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manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and answer the following questions: Does Exceso suffer from the bullwhip effect? What do you think are potential reasons? Hint: Describe the symptom at Exceso‚ and comment on the four potential reasons for bullwhip effect. Is the supply chain performance hurt by the promotion? What are potential reasons? Hint:
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injured cows. The question facing Jim Wells and his potential investment partner is simple‚ either do or do not. Some of the factors that have a large effect on the decision are the two competitors in the current market‚ how distribution and promotion will be taken care of‚ and finally what the pricing strategy will be effective based on the previous factors. One competitor is a cheap‚ fairly ineffective‚ shoe priced at 21.80 available through direct mail catalogs; also there is a strictly clinical
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Arts Media & Enterprise CROSS COLLEGE ASSIGNMENT BRIEF –PART 1 Course BTEC L3 90 credit Diploma in Business AWB Qualication Title Level 3 Diploma in Business Unit - NAME & NO Unit 9: Creative Product Promotion LEVEL 3 Assignment Title The Promotional Drive Lecturer/Assessor Amrik Singh Issue date 17/10/2014 Interim submission date 14/11/2014 final Submission date 14/12/2014 Student declaration: I declare that this assignment is all my own work and the sources of information
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