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    FOUNDATION IN BUSINESS BUS0615/PRINCIPLES OF ECONOMICS TUTORIAL 4 Reading: Chapter 4 of the textbook. SECTION A 1. The price elasticity of demand is the percentage change in price divided by the percentage change in quantity demanded. F 2. Demand is said to be inelastic when a reduction in price results in a decrease in total revenue. T / F 3. When the price of coffee increases 8%‚ quantity demanded decreases 5%. The elasticity of coffee must be inelastic. (PERCENTAGE OF PRICE IS

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    attitude change over time‚ Mitchell (1983) showed subjects affectively positive and negative pictures embedded in advertisements for four brands (different product categories). A pen and facial tissues were paired with positive pictures‚ whereas the toothpaste and deodorant were paired with negative pictures. Subjects were asked to evaluate the brands both immediately after exposure and after a two-week delay. The results indicate that attitudes toward the brands paired with the negative pictures were

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    [pic] Synopsis – Procter & Gamble ’s Acquisition of Gillette Where would the world be without Procter & Gamble? No Ivory soap‚ no Oil of Olay‚ no Jif peanut butter‚ no Tide detergent‚ no Crest toothpaste. Though there would probably still be soap‚ skin conditioner‚ peanut butter and toothpaste‚ we ’d be bereft of the brands that have earned our love and loyalty over the years. And for Procter & Gamble‚ loyalty is what it ’s all about. P&G is a company that trades on loyalty‚ thrives on loyal

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    Mat540 Quiz 1

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     Question 1 2 out of 2 points | | | Probabilistic techniques assume that no uncertainty exists in model parameters.  Answer | | | | | Selected Answer: |  False | Correct Answer: |  False | | | | |  Question 2 2 out of 2 points | | | In general‚ an increase in price increases the break even point if all costs are held constant.  Answer | | | | | Selected Answer: |  False | Correct Answer: |  False | | | | |  Question 3 0 out of 2 points

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    Why Is Animal Testing Bad

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    ANIMAL TESTING SHOULD BE BANNED. “If those in power were smart or kind then there would not be any unnecessary animal cruelty in our world. "If.” ― Isabella Poretsis Animal experimentation has been a regularly debated about subject for a long time‚ is it cruelty or science? Around 1.4 million animals die brutally due to the animal testing. This is a result of abuse ways animals are dealt with like by their experimenters. Animals ought to be free of the harsh researchers expose them to as they

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    Independent Project Proposal

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    Independent Project Proposal Topic: Developing an Alternative and Cost Effective Model for Measuring Price Sensitivity Background of Students: • Avishek Chaudhuri‚ a Mechanical Engineer from IIT Kharagpur‚ has worked with The Associated Cement Companies Ltd. for two years as an Assistant Manager Maintenance. Currently‚ a second year student of the Post Graduate Program‚ 2004-2006 at IIM Ahmedabad‚ he did his summer internship with Lafarge Aluminates on business potential

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    DEVELOOPMENT OF INDIA

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    P. 2 Economic Development in India Since Independence Economic Development in India Since Independence Ratings: (2)|Views: 30‚050|Likes: 97 Published by Aseem1 Economic Development in India Since Independence See more Concept of Economic development: Till the 1960’s‚ the term economic development and economic growthwere used synonymously. However‚ the term economic development is nolonger considered as economic growth.Economic development is taken to mean growth plus progressive changesin

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    Entrepreneurs

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    Most Successful Entrepreneurs Of The Year Philippines 2005 ________________________________________ ENGINEER GREGORIO G. SANCHEZ‚ JR. Founder Lacto Bacillus Pafi Techno Resources Corp. Innovation Entrepreneur 2005 Engr. Gregorio G. Sanchez just had to find a way to keep alive the hundreds of piglets in his livelihood program. A kitchen experiment resulted in a food supplement formula that fattened the piglets and eventually‚ became the foundation of a full-blown business. Engr

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    Personal Care period 4 Michelle Manobanda 2012 The FDA permits the use of mercury compounds in eye makeup at concentrations up to 65 parts per million. The preservative thimerosol‚ found in some mascaras‚ is a mercury-containing product. Mercury is associated with a host of health concerns including allergic reactions‚ skin irritation‚ toxicity‚ neurological damage‚ bioacculumation‚ and environmental damage. Mercury readily passes into the body through the skin‚ so normal use of the product

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    Brand Extension

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    the existing brand by entering into new product category by new product development. There have been a number of brands that have used either a line (Diet Pepsi‚ Caffeine Free Diet Pepsi‚ etc) or brand extension (Ford and GM credit cards‚ Oral-B toothpaste‚ etc) to improve company wide sales and/or to enter new markets. Organizations use this strategy to increase and leverage brand equity Brand Equity:- Net worth and long-term sustainability just from the renowned name A brand’s "extendibility"

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