Tata Motors "What’s the vision statement of Tata Motors?" T.J. asks. "And how did they come up with it?" The vision statement of Tata Motors Limited‚ India’s largest automobile company‚ is to be "best in the manner in which we operate‚ best in the products we deliver‚ and best in our value system and ethics." Now‚ I can’t quibble with Tata Motors’ success (the company had consolidated revenues of USD 20 billion in 2009-10. Read more about Tata Motors here)‚ but their vision statement is not
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Michael Porter is a Professor of HBS . He established that A firm’s relative position within its industry determines whether a firm’s profitability is above or below the industry average. The fundamental basis of above average profitability in the long run is sustainable competitive advantage. There are two basic types of competitive advantage a firm can possess: low cost or differentiation. The two basic types of competitive advantage combined with the scope of activities for which a firm seeks
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37 The Generic Strategy Trap Danny Miller Management experts claim that for a company to thrive‚ it mus concentrate on a single generic strategy—on one thing it does better th its rivals. But specialization also has its disadvantages. The author sugge that a broader‚ mixed approach may be preferable. S ince the publication of Michael Porter ’s Competitive Strategy‚ many experts on strategy have been extolling the virtues of pure generic strategies. Porter argued that by adeptly
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In General Motor (GM) in relations with their external environment‚ there are many elements in which (GM) as a company will have no control over when conducting it business. In the “Five Forces Model” ‚ Michael Porter provide an suggestion and analysis regarding the forces which companies like (GM) will have no control over such as: 1. Who their immediate rivals will be‚ 2. Who the potential entrants are‚ 3. their customers‚ 4. suppliers and 5. Substitute products that will be purchased over (GM)
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Michael Porter’s video discusses how to gain competitive advantage and in the market place using specific strategies. Competitive advantage is the positioning of a company in its competitive environment. The starting point to have superior competitive advantage is to “improve faster than the competitors can catch up”‚ and this requires strategies. One of the strategies is broad differentiation which is defined as having a unique benefit over the competition. In other words you need to market a product
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for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors to generate
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TATA MOTORS—GOING GLOBAL The wave of liberalization‚ privatization and globalization‚ which started sweeping India since the early 1990s‚ gave Tata Motors (established in 1945) a new direction in the path of globalization. The Tata Motors firstly‚ realized that if it wants to grow then it cannot afford to keep its business connected solely to the fortunes of one country. Secondly‚ with the dismantling of import restrictions in the near future or it the rupee begins to gain ground then India may
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were the key challenges facing Tata Motors in the process of moving to produce passenger cars from successfully producing commercial vehicles? The major challenge for the company was the market competition which is a part of Industry Environment that plays a important role in strategy formulation. At the beginning Tata motors had mostly focused on the domestic market mostly demand driven and there was a lack of competency. But when Indica was launched there were three dominant players who have launched
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Operational Effectiveness Is Not Strategy For almost two decades‚ managers have been learning to play by a new set of rules. Companies must be flexible to respond rapidly to competitive and market changes. They must benchmark continuously to achieve best practices. They must outsource aggressively to gain efficiencies. And they must nurture a few core competencies in the race to stay ahead of rivals. Positioning-once the heart of strategy-is rejected as too static for today’s dynamic
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TATA Motors-International Business Indian Automobile Industry Hailed as ‘the industry of industries’ by Peter Drucker‚ the founding father of the study of management‚ in 1946‚ the automobile industry had evolved continuously with changing timesfrom craft production in 1890s to mass production in 1910s to lean production techniques in the1970s.The automotive industry in India grew at a computed annual growth rate (CAGR) of 11.5 percentover the past five years‚ the Economic Survey 2008-09 tabled
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