Case Study: American Well Team Edition Jennifer Zelensky Marylhurst University MBA Program Portland‚ Oregon MKTG 522E Background American Well‚ founded by brothers Ido and Roy Schoenberg in 2006‚ has created an Online Care system that allows consumers to connect with physicians from their homes or offices (Ofek and Laufer‚ 2011). In April 2010‚ American Well introduced a new product‚ Team Edition‚ which leveraged the existing Online Care system to bring live‚ on-demand specialist care consults
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The fired employees of Wells Fargo are now suing the company for $2.6 billion dollars. For the past 10 years numerous employees had been fired for not meeting sales quotas that were seen as “unrealistic”. These workforce policies led to employees opening over 2 million unauthorized bank accounts. The company has recently settled with Consumer Financial Protection Bureau for $185 million in fines and $2.6 million to the charged customers. Executives and higher ups profited off this fraud‚ the company’s
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Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Wells Fargo Group Marketing 304 Professor Kiesler 2:00 P.M. – 3:15 P.M. T/Th 9 May 2007 Wells Fargo: Marketing Plan Kevin De Place Bill Ho Ryan Neal Diana Suranyi Kevin Yetter Executive Summary Our team constructed a marketing plan of the company Wells Fargo. The first half of the report covers the company background by finding information about it‚ its competition‚ and the environment to see how the company stands.
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1. How would you evaluate the capital budgeting method used historically by AES? What’s good and bad about it? “When AES undertook primarily domestic contract generation projects where the risk of changes to input and output prices was minimal‚ a project finance framework was employed.” Usually‚ project finance framework is used when the project has predictable cash flows‚ which can easily represent operating targets through explicit contract. When cash flows are certainty‚ the company can have
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franchising. • Limitations on harms payable to Franchisees‚ abbreviated statutes of confinement‚ and so on. • The law of the condition of joining (ideally not an establishment enlistment/relationship law state - Nevada and Delaware regularly serve well) of the Franchisor‚ or the law of the state where the Franchisee is found‚ applies‚ maintaining a strategic distance from utilization of California’s ace franchisee laws in numerous occurrences. • IMAGE Both among planned proprietors and
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Social Responsibility CSR can be defined as the continuing commitment by businesses to contribute to economic development while improving the quality of life of the workplace as well as the community and society at large. Examples of CSR include environmental practices‚ philanthropy work‚ and ethical labor practices. Wells Fargo has identified nineteen key goals‚ some of which include environmental finance‚ community development‚ foreclosure prevention‚ supplier diversity‚ and community service. The
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Executive Summary Purinex is a drug discovery and development company based in Syracuse‚ New York. The company sought to commercialize therapeutic compounds based on Purine‚ which is useful in numerous biochemical processes and its intellectual portfolio of Purinex consists of more than 35 patents‚ pending and issued in the purine field. The company has a headcount of 14 and maintains a chemistry laboratory a few miles from its main office. The company’s target is to develop products that act
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Introduction Cooper Industries‚ Inc. is a manufacturer of heavy machinery and equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper
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B Problem Statement Barbara Printup must determine the packaging for Metabical that will best capture the accurately forecasted demand of the target market. With many substitutes for weight loss in a variety of packages and price points‚ it will be important to create a package that can be priced in a way to both drive sales and continued use of the 12-week drug. Printup must also develop a pricing model to align with the packaging and the price expectations of the target market. Since this is
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