Logistics and International Shipping Bachelor of Science (Hons) Statistical Computing and Operations Research TUTORIAL QUESTIONS Tutorial 1 To discuss administrative issues and general discussion about marketing concepts‚ study method and coursework with students. Tutorial 2 (Chapter 1) 1. Explain the concept of marketing. What are some common misconceptions about marketing? 2. Describe the significance of the shift from transaction-based marketing to relationship
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thing to do and a key factor to exceptional value to shareholders. 2. What role did top management commitment play in developing the ethical work climate and organizational performance seen at Alcoa? What other ethical safeguards are mentioned in the case to support the company’s efforts at developing a strong ethical culture? Top management commitment to their values played in important role in their transformation. The leader of Alcoa‚ Paul O’Neill‚ began with reducing the amount of products sold
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1. How has the catch of lobsters changed over the past 15 years in the state of Maine? Lobstering has dominated the fishing industry in Maine over the last 20 years. However‚ lobster population in the state has diminished as a result of overfishing. 2. What does Walter Day suggest needs to be done to keep the industry flourishing? “Just let us do what we’ve been doing‚ and otherwise let us alone.” 3. What are shorts? Lobsters that are too small. 4. What are eggers? females carrying masses
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Intro TerraCycle was founded in 2001 by Tom Szaky and Jon Beyer‚ two students from Princeton University with great ambitions. Through research at the Rutgers University Eco-Complex‚ both partners created their main product “All Purpose Plant Food”‚ an environmentally friendly and “all natural fertilizer used to foster growth in plants” (BOOK). In 2003‚ Tom Szaky took an extended leave to pursue this company full-time and bring it to the next level. Despite a certain amount of growth‚ the largest
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Tom Brewster‚ one of the field sales managers of Major Tool Works‚ Inc‚ was promoted to his first headquarters assignment as an assistant product manager for a group of products with which he was relatively unfamiliar. Shortly after he undertook this new assignment‚ one of the company’s vice presidents‚ Nick Smith called a meeting of product managers and other staff to plan marketing strategies. Brewster’s immediate superior‚ the product manager‚ was unable to attend‚ so the director of marketing
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“To Hell with Spain Remember the Maine”‚ this was the slogan used by Yellow journalism after the Maine explosion and also before the beginning of the war. This slogan reminds the Americans that their beloved ones lost their lives and it was because of Spain. This slogan gives the feeling of nationalism and courage to fight against the enemies and to take the revenge for humiliation. Americans were already sympathetic towards Cubans. The destruction of the Maine convinces many Americans that the U
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If you live in Maine‚ then you must be aware about the problem of water damage. You can not only blame bad weather‚ but sometimes it is the broken dishwasher hose‚ plumbing leakage‚ dishwasher leakage‚ foundation cracks‚ overflow of washing machine‚ bad weather and the list goes on. It is always important that you take care of the flooded basement or else it may damage your entire house. It is always necessary that whenever you have water damage‚ you should take care of the following‚ at the foremost
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Jamie Pineda Joseph Ragsdale Arianna Rodriguez Lisa Rodriguez Marion Wolak McDonald’s Case Study Strengths Largest Food service business in the world‚ 34‚000 local restaurants serving nearly 69 million people in 118 countries‚ a $40 Billion dollar brand worldwide‚ Universally recognized brand name with a large advertising budget Partners with other high value brands Dannon Yogurt‚ Kraft Cheese‚ Nestle Chocolate‚ Dasani Water‚ Newman’s Own Salad Dressings‚ Heinz Ketchup‚ Minute Maid Juice The majority
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Meritxell Camós‚ Grup B6 CASE STUDY - 1 CAN “KNIGHTS APPAREL” SATISFY ALL OF ITS STAKEHOLDERS & SURVIVE? CASE QUESTIONS: 1. Who are the primary stakeholders of Knights Apparel? As we know‚ a primary stakeholder is one whose personal or financial situation is directly affect by the performance of a business. In other words‚ people directly benefiting from or affected by a particular business activity. As we can read from the text‚ Knights Apparel is a private company managed by Joe Bozich‚ the
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S G Cowen New Recruits Case Write Up --- Group 7 Section B By: Sahil Saini Sahil Satiya SambhavTayal Saurabh Mishra 3/15/2011 Abstract The case of SG Cowen basically deals with the recruitment process followed by the company. It deals with the various stages of hiring process followed by the company in order to satisfy its increasing demand for talented associates. Since the company was expanding and was looking forward to extend into new horizons hiring was an important aspect
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