Marketing Dr. Arni Arnthorsson Customer Satisfaction‚ Loyalty‚ and Empowerment 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys‚ in order to measure the satisfaction of their consumers because the importance of consumer satisfaction
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supermarkets keep and gain customer loyalty via online shopping? Introduction In this essay‚ the author will explore the customer loyalty issues in organisations. In the background of global economy and the knowledge-based economy ‚ many commercial enterprises are facing severe challenges. With the development of society and economy‚ the competition is becoming increasingly acute and fierce‚ some of large supermarket must to seek survival and development. "Customer focusing" is the inevitable choice
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sheets. The customers need to book before 60days and need to make a full payment at the time of booking. The payment can be made by cheque or credit card. No receipt is issued for both payment methods. The problems occurred in current system Only one staff member can access the records at a time so it is difficult to manage. Data redundancy occurs because of duplication. Inefficient search facility and paper wastage. The system does not provide an effective customer data. Because
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Customer Loyalty in hospitality industry Today‚ the ultimate goal of almost every kind of business is to increase its income and sales. In other word‚ the business wants to not only attract new customers to the products and service but also to maintain and encourage the current customers to have repeat purchases. Brand awareness is a term used in this condition. It refers to how the firm can let customers know about the products and service and to have a clear picture of the firm when they
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Employee Training and Career Development The objective of organizational development is to increase the long-term health and performance of the company while inspiring the lives of its employees. The emphasis is on organizational culture that influences the way people work‚ by removing obstacles and increasing motivation‚ where there is culture of continual improvement and part of everyday life. Training and organizational development empowers individual employees and leaders‚ and aligns shared
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Active Listening (& reflective) Skills Evaluation Summary 1. Describe briefly the micro-skills of listening and reflecting‚ and how they impact on the helpee. Active listening through body language and minimal interventions; being physically and vocally attentive while being almost transparent in the interaction gives the client a space they rarely find available to them. Put simply‚ we are talking about a helper who is really listening‚ actually caring and not interrupting to project his
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LAPPEENRANTA UNIVERSITY OF TECHNOLOGY SCHOOL OF BUSINESS | INTERNATIONAL MARKETING THE PURSUED BENEFITS OF CUSTOMER LOYALTY PROGRAMS Bachelor´s Thesis Ilona Reinekoski 0329191 December 15th 2009 TABLE OF CONTENTS 1 INTRODUCTION .................................................................................................................... 1 1.1. Objectives..................................................................................................................................
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1 2 Table of Contents Table of Tables ....................................................................................................................................... 4 Table of Figures ...................................................................................................................................... 5 Abstract ................................................................................................................................................... 6 1. INTRODUCTION
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Loyalty and its Role in the Employee and Employer Relationship For many businesses‚ employee loyalty is a prerequisite for any job seeker in the marketplace‚ especially now that the economy is still recovering from a major recession. Employers are picking from a large base of potential employees‚ and selecting the right one isn’t all about skills and experience; should a company suspect that an employee is a potential liability with respect to loyalty‚ the large population of available replacements
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economic development of a nation. The healthiness of the economy is directly connected to the soundness of its banking system. The role of banks has placed them as a very valuable partner in the process of economic development. Nowadays‚ banks are very useful for the utilization of the assets of a nation. If there would be no banks then a large segment of assets in the country would stay idle. It is possible to attaining long-term success in the banking sector by providing excellent customer service
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