“The Persuaders”: A reflection as a Marketing Major The Persuaders (2004‚ directed by Douglass Rushcoff) is a documentary with a hard eye on the multi-billion dollar advertising and marketing industry. They examine the subconscious and psychological techniques behind advertising and marketing developments. The documentary also determines how these new methods of marketing influence us‚ our desires and our self-image‚ finally theorizing on the future implications or repercussions of the influential
Premium Marketing Advertising
The Persuaders covers their market research methods that helps them understand consumers‚ and how they can get us to buy into their product. It has many short case studies from different companies on how they are selling their product whether it is an airline or laundry detergent. The documentary even dives into marketing effects in politics. He discusses how politicians use these tools to get elected and stay in office. At first thought as I sat to watch this I was intrigued. I am indeed marketing
Premium Advertising Marketing
| Book Summary and Critique: The Hidden Persuaders Summary of THE HIDDEN PERSUADERS by Vance Packard 1. The Depth Approach. This book is about the large-scale -- and sometimes impressively successful -- efforts to use insights from psychiatry and the social sciences (and provided all too willingly by cooperative psychologists and social scientists) to channel our unthinking habits‚ our purchasing decisions‚ and our thought processes. The use of mass psychoanalysis to guide campaigns of
Premium Psychology Sigmund Freud Psychoanalysis
In this documentary‚ PBS uncovers the evolution of marketing. Marketing has moved from targeting large groups‚ to targeting individuals and smaller segments. With so many messages being transmitted through the media‚ the line between what is being absorbed and what is not has become blurred. Getting through the clutter is difficult. Every thing is done to break through the clutter. Therefore‚ marketers need to market to only those who really want to hear the message‚ and to get those people that
Premium Marketing Advertising
The Power of Persuasion In essence‚ persuasion occurs when the persuader (individual or group) successfully‚ using figurative words‚ images‚ and sounds deliberately convinces an individual or group to change or alter their beliefs‚ attitudes‚ intentions‚ and behaviors. Significantly‚ there are various methods in which people use to persuade others. When these methods of persuasion are implemented effectively‚ people are more likely to be vulnerable to persuasion than they could possibly image
Premium Rhetoric Psychology Regulatory Focus Theory
The most important of all is the logos. The person or the persuader must have enough facts and documents to back up the information being passed on to the audience. On the other hand‚ pathos is described as the appeal to base on emotion to motivate audience into carrying out a particular task while the ethos is another
Premium Persuasion Rhetoric Social psychology
Persuasion Paper After read the two articles “The Necessary Art of Persuasion” and “Harnessing the Science of Persuasion”‚ I think I would like to be persuasive in doing a presentation. If I want to be a good persuader and speaker‚ I should consider the way that let audiences know I will let them learn something from the presentation. In fact‚ the purpose of most public presentation is to convey valuable information‚ whether the audience can accept the valuable information is depended on whether
Premium Robert Cialdini Regulatory Focus Theory Audience
In his article‚ “The Necessary Art of Persuasion”‚ Jay Conger stated that persuasion is NOT about selling or convincing; rather‚ it is a learning and negotiating process. Good persuaders use and listen to ongoing and active discussions (or debates) to learn about their audience and include different opinions into a shared conclusion. In the movie “12 Angry Men”‚ juror number 8 (Henry Fonda) was not sure if evidence presented against a young defendant in court left reasonable doubt for a guilty
Premium Regulatory Focus Theory Persuasion Logic
argument‚ according to Petty and Cacioppo‚ is defined as “one containing arguments such that when subjects are instructed to think about the message‚ the thoughts that they generate are predominantly favorable” (O’Keefe‚ 2002). This advice gives the persuader no more to work with than the suggestion to use arguments that work. To complain about the nature of argument strength in the ELM is to fail to see the richness of this theory and to lack creativity on how to apply it. I believe that the ELM offers
Premium Elaboration likelihood model Critical thinking Attitude change
example‚ he used a study based on married couples. The couples whose marriage succeeded argued‚ the marriages that didn’t last long‚ fought. The difference is that in a fight‚ you want to win. In an argument‚ you want to achieve a goal. For the persuader to do his job‚ he needs to set a goal. In order to achieve his goal‚ he needs to change audience’s mood‚ mind‚ and willingness. 3. Control The Tense This chapter focused on the subject and the tenses. To argue‚ you need an issue. Blame‚ value‚ and
Premium Rhetoric