One of the first mass market fragrances‚ Old Spice dates back to 1937. Its classic aftershave and cologne combination—with soap on a rope sometimes tossed in for good measure—was the classic Father’s Day gift for baby boomers to give‚ but was largely irrelevant by the time Procter & Gamble acquired the brand in 1990. P&G’s revitalization strategy was to abandon the old cologne business to focus on deodorants and other male grooming products. Facing tough competition from Unilever’s edgy
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Family Environment Scale Abstract The aim of the present research was to study the comparative difference in the perceived family environment of single elderly males living in institutions and at home with their families by using the Family Environment Scale (FES) devised by Moos and Moos‚ 1986. The participants used in the study were all single elderly males aged 65 years and above (N=30). Fifteen were living at home with their children and their families‚ and the other fifteen were living in
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The Case for Repositioning a Bank Introduction/Facts of the Case ANZ bank is over 170 years old providing a range of banking and financial products and services to more than 5.7 million retail customers on a global scale (case). . Offering 817 branches and 2600 automated teller machines (ATMs) all over Australia‚ ANZ is ranked in the top 4 banks in Australia along with Commonwealth Bank of Australia‚ National Australia Bank Ltd (NAB) and Westpac Banking Corporation. This report will identify
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CHAPTER 9 CASE: The Fall of Barings Bank The story of Barings Bank shows how overconfidence‚ coupled with poor internal control‚ can even bring down an historic financial institution. Below we provide a few teaching points. Nick Leeson seemed to have all the characteristics of an overconfident trader. As described in the chapter‚ excessive trading‚ lack of diversification‚ and too much risk were obviously present. Self-attribution bias seemed to play a major role. One commentator notes
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Dawson Stores‚ Inc. (Dawson) needs additional working capital next year. The company would like to obtain a $1‚000‚000 line of credit‚ on an unsecured basis from Springfield National Bank (Springfield). The approval of an unsecured loan would be based on the borrower’s credit-worthiness. In order to evaluate this‚ the company provided its financial statements to Springfield for the year 1990 to 1993. Dawson Stores Inc. is a company which has been experiencing consistent growth in terms of its financial
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Nick I‚ Herbert A‚ Zachary C 10/8/14 Financial Markets and Institutions Central Bank Case 1) The federal funds rate is the term coined to describe the interest rate at which depository institutions lend and borrow overnight funds‚ which are maintained at the Federal Reserve‚ to one another. The official website of the Fed states that “By trading government securities‚ the New York Fed affects the federal funds rate‚ which is the interest rate at which depository institutions lend balances to each
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Summary of the Case: Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics‚ customer demographics‚ usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. How should Alpen position its card‚ if it intends to launch it? Positioning is identifying a set of possible competitive advantages to build a position in the minds of the consumers
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Executive Summary Commerce Bank has been a pioneer in the banking industry by returning to customer service. This has driven customers to the bank‚ but in order to stay ahead on the curve they want to move away from the model that has worked for them. An analysis was performed regarding whether their new concept of “retailtainment”‚ entertaining customers throughout the banking service process‚ would be beneficial or not. After thorough consideration‚ it was determined that “retailtainment”
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Pilgrim Bank Case ‐ Group 5‚ Section D The 95 percent confidence interval is (Z = 1.96) (n =31634) (σ = 272.84) 108.496 < Population Mean < 114.5094 The variation of the mean is not very large (+-3.01)‚ so sample mean can be assumed to be representative of population mean. Number of offline users: 27781‚ x1 = 110.79‚ σ1 = 271.301 Number of online users: 3853‚ x2 = 116.67 σ2 = 283.66 Z = (x1-x2)-(µ1-µ2)/Sqrt(σ12/n1+σ22/n2) Null Hypothesis: µ1= µ2 Alternative Hypothesis: µ1 =! µ2 Z = -1.212 and Z-critical
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CHEMICAL BANK CASE Executive Summary The retail bank division of Chemical Bank was performing a radical organizational transformation into a market-focused and customer-focused organization after the 1991 merger with the Manufacturers Hanover Corporation. The new vision of the bank was to shift its image from a narrow provider of traditional financial services to a broader and innovative provider of superior financial service and advice for targeted customer groups. The objective was to position
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