CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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constitutions morality or ethics in the first place. In this case‚ Ballistico is a professor who is conducting a research and has come to some new findings. According to his professions‚ he should be honest and objective to his research and it is his responsibility publishes the results as what it originally was to enable the public have a correct understanding of what is happening. It would obey his professional standard if he did not publish the result. However‚ on the other hand‚ he was involved in a
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CORPORATE SOCIAL RESPONSIBILITY Corporate Social responsibility (CSR) what is it?????? According to the World Business Council for Sustainable Development‚ CSR is “the commitment of business to contribute to sustainable economic development……….” The primary purpose of CSR is to engage with the internal and external stakeholders. Generation of CSR: In the 1970s from Social Betterment to After 1970 to Social Responsiveness There have been three generations of development of CSR‚ they are:
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GHANA CHRISTIAN UNIVERSITY COLLEGE AMRAHIA‚ GHANA CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING PROJECT AT ODUMASI-KROBO. YEBOAH-MANTEY EMMANUEL APRIL 2010 CORPORATE SOCIAL RESPONSIBILITY (CSR) OF ZAIN GHANA‚ A MARKETING STRATEGY FOR COMPETITIVE ADVANTAGE OR TRULY GIVING BACK TO THE SOCIETY: A CASE STUDY OF ZAIN’S SCHOOL BUILDING
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Social and environmental responsibility 1. Dominos Pizza They consider an impact on the environment‚ employees‚ the communities in which they operate and all other stakeholders in everything they do. They continued to support two corporate charities –Special Olympics Great Britain (SOGB) in the UK and Barretstown in the Republic of Ireland. In 2011 They donated £25‚000 to SOGB and €15‚000 to Barretstown in the Republic of Ireland. Domino’s is an equal opportunities employer and is committed
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BUSINESS ETHICS AND CORPORATE SOCIAL RESPONSIBILITY PREPARED BY NAME : SURAJ VISHWKARMA ROLL. NO. : 44 CLASS : T.Y.B.M.S. COLLEGE : CLARA’S COLLEGE OF COMMERCE TOPIC Write an essay on Corporate Social Responsibility with suitable example to support your literature. CORPORATE SOCIAL RESPONSIBILITY Being social is a noble idea that works beyond the objective of maximum growth & possibility. The business organization must use their infrastructure & resources to protect
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............................................................................................2 2. The stance of Pfizer ............................................................................................3 2.1 Theories of corporate social responsibility and ethics ...................................3 2.2 Pfizer ’s stance on CSR and ethics ..................................................................4 Bribery of Big Pharma ’s .................................................
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CHAPTER ONE 1.0 Introduction This chapter will point out the basic information on the effect of social responsibility on organizational performance. That will include stating the problem‚ giving the background information‚ general objectives‚ significance of this research study and the limitations of the study. 1.1 Background Information Consideration of the social‚ economic and political context demonstrates how CSR forms part of a wider strategic direction being taken internationally with regard
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a. Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic‚ environmental and social imperatives (“Triple-Bottom-Line- Approach”)‚ while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction
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Corporate Social Responsibility Marketing strategy or integrated part of business Table of Contents ABSTARCT ……………………………………………………………………… 1 INTRODUCTION ……………………………………………………………….. 2 DESCRIPTION ………………………………………………………………….. 4 CASE CONTEXT ….............................................................................................. 8 METHODOLOGY …………………………………………………………….. 12 LITRATURE REVIEW……………………………………………………….. 13 OBJECTIVES AND ACTION TAKEN ………………………………………. 15 LESSONS LEARNED …………………………………………………………
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