Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton
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1 2 Table of Contents Table of Tables ....................................................................................................................................... 4 Table of Figures ...................................................................................................................................... 5 Abstract ................................................................................................................................................... 6 1. INTRODUCTION
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Developing an Effective Customer Loyalty Program Barry Berman oyalty programs are offered by both retailers and manufacturers to stimulate continued patronage among consumers through discounts‚ cash‚ free goods‚ or special services (such as free magazines on specialized topics of interest to loyalty program members). While retail cooperatives pioneered loyalty programs through giving members allowances based on their annual purchases‚ the more modern use of loyalty programs began with Raleigh
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1. Companies need a clearer understanding of the link between loyalty and profits in order to get strong returns on relationship programs. 2. Companies will have to find ways to measure the relationship between loyalty and profitability so that they can better identify which customers to focus on and which to ignore. 3. Loyal customers will be more familiar with a company’s transaction processes. Because they need less hand-holding‚ the company should find it cheaper to deal with them. 4. Consumers
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excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any businesses are mostly depends on how long the services and products their customers hold. Matter- of-course‚ the banking sector is not an exception to this concept; all of the banks attempt to make a different by using their customer service
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Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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not be combined with MY2013 Demonstrator‚ Service Loaner‚ or Audi Owner Loyalty Programs. See your Audi dealer for incentive and financing details‚ or‚ for general product information‚ call 1-800-FOR-Audi. All offers end July 8‚ 2013 (Audi of America ’MY13 Audi Acquisition Program’ Bulletin 13-N-0033). Copyright 2013 Audi of America‚ Inc. Audi A3 Owner Loyalty Program Audi A3 Owner Loyalty Program Discover special loyalty offers for current A3 owners and lessees Your Audi A3 was built to exceed
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The Relationship between Customer Loyalty and Satisfaction Introduction In the past decades‚ there was a controversial issue about the relationship between customer loyalty and satisfaction. Actually‚ it is still a heated debate nowadays. Some people said that customer satisfaction bring customer loyalty‚ while some people believed that customer loyalty affect customer satisfaction. Interestingly‚ very few executives and managers understand the critical difference. The purpose of this paper is
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loyal customers‚ to get some ideas about what they would value in a customer loyalty program. He had also supervised the efforts of his team members. Together‚ they had collected a great deal of data. 2. Examine PE Table 5-1. Are there any requirements or constraints that you can think have that were overlooked? List them. Requirements: Security of customer data; prevent customers cheating Should facilitate promotion of program Constraints: Need to avoid complexity in both the loyalty program
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supermarkets keep and gain customer loyalty via online shopping? Introduction In this essay‚ the author will explore the customer loyalty issues in organisations. In the background of global economy and the knowledge-based economy ‚ many commercial enterprises are facing severe challenges. With the development of society and economy‚ the competition is becoming increasingly acute and fierce‚ some of large supermarket must to seek survival and development. "Customer focusing" is the inevitable
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