Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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“Building Brands for Rural India” By Himanshu Shekhawat Lecturer‚ Department of Management Studies‚ Poornima Group of Colleges‚ ISI-2‚ Sitapura Institutional Area‚ Jaipur E mail: Himanshu.shekhawat@gmail.com Abstract India is a very large country with 3‚700 towns and 6‚ 00‚000 villages. A rural market is a village with a population of less than 5000. But since the larger villages and the smaller towns are witnessing an explosion in growth‚ they are collectively known
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Chapter 1: Business Strategy TED.com TED= technology‚ education‚ design ‘ideas worth spreading’ Set up by Chris Anderson – also started Wired Magazine TEDx= everyone can organise a TED conference All the things that are happening in the world‚ are things that are strategic Look around you‚ know what’s happening around you You need to know where interesting ideas come from Eg. Wieden Kennedy (Portland‚ Oregon): where Nike is. Where Nike is‚ adidas goes Check out: TED talk
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Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus. Building Social Business: The New Kind of Capitalism that Serves Humanity’s most Pressing Needs. Social Business: Ridding The World Of Its Evils One Misfortune At A Time. Muhammad Yunus’ “Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs” is a book that discusses Yunus’ idea of a “social business”‚ his numerous collaborations with companies in order to rid
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BULDING SOCIAL BUSINESS Social business is a non-loss and non-dividend company dedicated entirely to achieve a social goal. Muhammad Yunus‚ a Bangladeshi banker. Economist‚ founder of Grameen bank and Nobel Peace Prize recipient explains in his book what social business is and how it can help the development of our communities. Yunus‚ previously was a professor of economics where he developed the idea and concepts of micro-credit and micro-finance. In the early seventies‚ Bangladesh was in a terrible
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1. Introduction The entrepreneur is an important economic factor in the economic market‚ the roles of which have substantial influence on the growth of the venture. The core objective of this essay is analyzing the relevant change of the role played by the entrepreneur regarded as a manager in the different periods of a venture’s life cycle. This essay consists of four main parts which are used to illustrate that topic. Above all‚ clarify the main aim and structure of this essay in the introduction
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1. Five definitions of entrepreneurship and entrepreneurs. ENTREPRENEUR: * Entrepreneurs are people who are too naive to see the obstacles that are obvious to others. * An entrepreneur is an economic agent who unites all means of production- land of one‚ the labour of another and the capital of yet another and thus produces a product. By selling the product in the market he pays rent of land‚ wages to labour‚ interest on capital and what remains is his profit. He shifts economic resources
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Mark Zuckerberg Born in 1984‚ Mark Zuckerberg is an entrepreneur who‚ along with two of his fellow students‚ founded Facebook while still studying at Harvard. Facebook is a social website that is privately owned‚ and is used by its members to put up details about themselves through pictures and profiles. It is based on similar sites available to students at various universities. The intention of these sites is to allow students to become better acquainted with one another. The Launching of Facebook
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Most Successful Entrepreneurs Of The Year Philippines 2005 ________________________________________ ENGINEER GREGORIO G. SANCHEZ‚ JR. Founder Lacto Bacillus Pafi Techno Resources Corp. Innovation Entrepreneur 2005 Engr. Gregorio G. Sanchez just had to find a way to keep alive the hundreds of piglets in his livelihood program. A kitchen experiment resulted in a food supplement formula that fattened the piglets and eventually‚ became the foundation of a full-blown business. Engr
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Privacy Issues and Monetizing Twitter Strengths The first strength that Twitter has is its large amount of users. Twitter has hundreds of millions of users and the number continues to go. This is a quality strength because it give Twitter a large audience to send information to. It is a powerful thing to have such a large base of people all under one system. Twitter can utilize large group of people in multiple ways. The size also makes Twitter appealing to other outlets and companies. The amount
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