Chapter 1 New Perspectives on Marketing in the Service Economy GENERAL CONTENT Multiple Choice Questions 1. For-profit firms seek to achieve ____________ profits subject to ____________ constraints‚ although not-for-profit service suppliers seek to achieve ____________ profits subject to ____________ constraints. a. social; financial; financial; social b. social; financial; social; financial c. financial; transactional; social; regulatory d. financial; social; social; financial e. transactional;
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ch1 Student: ____________________________________________________________ ___________________________ Multiple Choice Questions 1. The person generally directly responsible for overseeing the tax management‚ cost accounting‚ financial accounting‚ and information system functions is the: A. B. C. D. E. treasurer. director. controller. chairman of the board. chief executive officer. 2. The person generally directly responsible for overseeing the cash and credit functions‚ financial planning‚ and
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Studies Macroeconomic Considerations By Natasha Jones Business Studies Macroeconomic Considerations Study of the behaviour of the whole (aggregate) economies or economic systems Lawnswood [Type the company address] [Type the phone number] [Type the fax number] Study of the behaviour of the whole (aggregate) economies or economic systems Lawnswood [Type the company address] [Type the phone number] [Type the fax number] My Report: Macroeconomic Policies; Macroeconomic policies
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REVIEW QUESTIONS INTERNATIONAL BUSINESS CHAPTER 1 - GLOBALIZATION Review Question 1 The shift toward a more integrated and interdependent world economy is referred to as a) economic integration b) economic interdependency c) globalization d) internationalization Review Question 2 The merging of historically distinct and separate national markets into one huge global marketplace is known as a) global market facilitation b) cross-border trade c) supranational market integration d) the globalization
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Marketing Management‚ 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
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June 2011. 3. Packowitz‚ Howard. "Fed-Funds Futures Cut Odds of Early 2012 Rate Increase." Wall Street Journal (Online). 3 June 2011. Web. 3 June 2011. 4. Soloman‚ Deborah‚ and Randall Smith. "Banks May Need More Capital." Wall Street Journal (Online). 4 June 2011. Web. 4 June 2011. 5. "U.S. Macroeconomic Outlook." Dismal Scientist. 13 May 2011. Web. 1 June 2011. 6. Zandi‚ Mark. "The Impact of the Recovery Act on Economic Growth." Dismal Scientist (2009): 1-17. Web. 1 June 2011.
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be seen through my previous volunteering experiences. Due to my fear of needles‚ I have yet to donate blood. However I truly believe that it is a meaningful act and is definitely one I want to go through with someday. I wish to volunteer with the Canadian Blood Services to get to know more about the organization. Qualities Bring to Volunteer Assignment? Describe Experiences Dealing Public: My volunteer and work experiences have provided me with numerous opportunities to deal with the public
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CHAPTER 2 TEST QUESTIONS True-False 1. The utility created through the basic marketing activities is known as place utility. ANSWER: False‚ Page 40 2. Transportation is the physical movement or flow of goods. ANSWER: True‚ Page 42 3. During the 1990s and 2000s‚ logistics costs as a percentage of gross national product declined. ANSWER: True‚ Page 47 4. An aircraft manufacturer is a good example of an organization with a heavy inbound flow and a simple outbound flow. ANSWER: True
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Federal Courts and Civil Liberties Federal Courts 1. Describe the federal court system (i.e.‚ all the in-class notes under that section). The supreme court Only one supreme court – created by the constitution Appellate courts – rule on matters of law Bench trials Circuit court of Appeals 13 circuit courts – created by congress Appellate courts – rule on matters of law Bench trials Contains 3 judges – need 2/3 judges District Courts 94 district courts – created by congress (every state
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Lesson 4 1. If an economy produces final output worth $5 trillion‚ then the amount of gross income generated by that production: is $5 trillion 2. Which of the following would not be ian expenditure on a final good or service? a medical clinic’s purchase of flu vaccine 3. Which of the following would be included in GDP? payment of the monthly telephone bill by Mr. Laconic 4. Consumption in the expenditures approach to calculating GDP includes: purchases of medical services at the local clinic
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