Introduction Tesla‚ an electric vehicle company founded in California in 2003‚ has been attracting a lot of attention worldwide. Tesla focuses not only on producing luxury electric vehicles—it prides itself on being a high-tech brand known for its innovation and creativity. In and attempt to penetrate the Chinese market‚ Tesla unveiled its model S in 2013. Tesla initially expected Chinese consumers’ interest would be high and ambitious sales forecasts. However‚ Tesla’s entry into China has been
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but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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JWI 515: Assignment Five: Tesla Motors Professor Serluco Financial Management II Charles W. Slaven December 14th‚ 2014 Introduction Tesla Motors‚ Inc. is a Silicon Valley based company that designs‚ manufactures and sells electric cars and electric vehicle power train components. Entrepreneur/Inventor Elon Musk and four other associates founded Tesla in 2003. Tesla is strategically positioned in the electric vehicle market as a high end manufacturer and dealer. Tesla gains competitive advantage
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Internal Analysis Tesla motors is able to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition‚ no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally‚ Tesla motors has created a brand of elite cars‚ it has been said that Tesla owners may be more of a cult than that
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Tesla Motors‚ Inc. Financial Analysis Project Accounting II – Dr. Frazer Themistoklis Tambassopoulos Introduction In this paper I intend to provide a sound financial analysis of Tesla Motors Incorporated. I will do so by calculating and providing liquidity‚ profitability‚ and solvency ratios and then evaluating those results. Assessment of these ratios will more or less define Tesla Motors’ abilities to meet its short-term debts and obligations (liquidity)
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by Tesla Company. The strategy will be conducted a situation analysis of the electronic car market‚ the opportunities
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and discovering a desirable strategic innovation that improve the industry and company profitability (Wit and Meyer‚2005) The threats to new entrants: The threat from new entrants is very high. Entering the electric automotive industry in 2003‚ Tesla itself faced the challenges of being the new entrant into the market having numerous financial troubles that required high capital investments‚ building the brand and distributions channels. However‚ for established manufacturers with considerable
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Entrepreneurial Leadership: Tesla Motor An Truong Nguyen Stratford University Entrepreneurial Leadership: Tesla Motor Overview Tesla motors is one of the silicon based firms which normally design‚ manufactures and also sells variety of electric cars as well as other electric vehicle components and accessories. It is one of the public companies which trade on the famous NASDAQ market stock exchange. The company was found to make some huge profits for the first time after a period
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TESLA MODEL S ACHIEVES HIGHEST SAFETY RATING OF ANY CAR TESTED. MONDAY‚ AUGUST 19‚ 2013 -Palo Alto‚ CA. The National Highway Traffic Safety Administration has awarded the Tesla Model S a 5 star rating in every subcategory without exception. Only one percent of all cards tested by the federal government have gotten 5 starts in every subcategory‚ of all vehicles tested‚ including every model approved for sale in the U.S‚ The Model S sets a new record for least chance of injury to passengers. The
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Nikola Tesla was extremely significant in America in the late 19th century socially and economically by engineering‚ implementing‚ and advancing the field of electricity. When Tesla came to America in 1884 from Paris‚ the United States was powering homes and businesses with direct current electricity. DC power was severely limited and could only run a mile before another power station had to be built to reenergize the lines that ran overhead. To combat the inefficiency of Thomas Edison’s DC power
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