but the most effective approach for Tesla would be to use a concentrated segmentation strategy. Tesla should not try to appeal to everyone by engaging in a mass marketing campaign. A concentrated segmentation strategy will allow Tesla to employ its limited resources more efficiently. Tesla needs to study different segmentation methods to better understand the profile of the customers in each segment. Studying and differentiating the segments will allow Tesla to look at the consumer similarities
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Case 5 Tesla Motors and U.S. Auto Industry As a pioneer of green technology car manufactory‚ Tesla Motors has placed himself in the U.S. automotive industry. Tesla Roadster is considered to be a cash cow in 2009‚ and it is the only electric cars have been mass product. However‚ after the competitors had entered the market‚ alternatives joined the battle of green technology car‚ such as hybrids‚ fuel cell ‚etc. Furthermore external environment has changed. Elon Musk‚ the co-founder and head of
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Executive Brief for Tesla Motors Inc. To: Elon Musk‚ CEO of Tesla Motors‚ Inc. From: Yuan Gao (kiki) Re: Strategic Improvements for Current Situation Date: 5th Aug‚ 2012 Executive Summary Tesla Motors is a relatively new Silicon-Valley based company that designs and produces electronic vehicles. The company aims at producing consumer affordable price electronic automobiles with zero emissions in the next decade. Currently the CEO Musk is working on introducing the new electronic
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Executive summary of “Tesla motors. Inc” Company information Tesla Motors is a public trading company in the automotive industry that was founded in 2003 by a group of engineers from the Silicon Valley in California. Core founders of Tesla Motors are Elon Musk‚ Martin Eberhard‚ Marc Tarpenning‚ JB Straubel and Ian Wright. Its headquarters are in Palo Alto‚ California. The CEO of the company is Elon Musk. It has over 3000+ employees. Tesla motors have their cars in thirty seven countries worldwide
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Case Study Tesla Motors: Achieving Excellence and Innovation Overseas Radius helped Tesla achieve legal compliance and preserve its reputation for excellence during a rapid expansion into multiple new countries. BACKGROUND Benefits California engineers founded Tesla Motors in 2003 to create exciting electric vehicles. In 2008‚ the company introduced its first car to the US‚ the Tesla Roadster. Tesla is now considered one of the most innovative and progressive companies in the green technology
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| Rashanna Etenburn | BUSI 510 – Managerial Economics | | Executive Summary Tesla Motors is among the top 25 companies “going green” for our economy. Tesla motors is a venture aimed at proving that cars can be environmentally friendly‚ without giving up the speed and power‚ purchasers love. The cost of running this amazing‚ green driving machine is a mere 2 cents per mile. (Ryan‚ 2008) Tesla Motors is a company looking to produce a high-performance electric sports car‚ and is backed by
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Executive Summary: Tesla Motors Competitive Position Analysis Final Project for Foundations of Business Strategy Introduction The purpose of this document is to present the current competitive position that Tesla Motor is in. The analysis covers environmental‚ industry‚ competitor‚ and finally recommends key areas that the firm must focus on to ensure future success. Clearly the electric car industry is in its emergent phase and has not reached the annealing point in the product life cycle yet
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shows constant decline over a long period of time‚ I will be forced to reallocate my assets into different‚ superior performing securities. With the emergence of new technologies‚ many securities will lose value and many securities will gain value. Tesla Motors has gained as extraordinary amount of value over the last two years‚ from a gross profit in 2011 of only $61‚595 to a gross profit in 2013 of $426‚262‚ because of newer technologies and changed cultural values due to the excessive decline of our
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Nikola Tesla and Induction motor Name: Boris Halada Academic year: 2014/2015 Language supervisor: PaedDr. Dagmar Rusková‚ PhD. Nikola Tesla (10 July 1856 – 7 January 1943) was a Serbian American inventor‚ electrical engineer‚ mechanical engineer‚ and futurist best known for his contributions to the design of the modern alternating current (AC) electricity supply system Tesla gained experience in telephony and electrical engineering before immigrating to the United States in 1884 to work for Thomas
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TESLA Motor Inc. Keuka Sailors Keuka College MGT-520-MI007 October 19th‚ 2014 Mr. Andrew A. Kubrich Table of Contents Overview 4 Regulatory Credits 5 Risk factors 6 Risks Related to Our Business and Industry 6 Interest Rate Risk 7 Tesla’s SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Common Size 11 Ratio Analysis 12 Cash Flow Estimation 14 TESLA MOTORS Valuation and Recommendations 15 Overview We design‚ develop‚ manufacture and sell high-performance fully
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