SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
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What is Online gaming • Online gaming can refer to any type of game that someone can play through the Internet or over a computer network. Most of the time‚ it refers to video games played over the Internet‚ where multiple players are in different locations across the world. Online gaming also can refer to the idea of gambling over the Internet‚ through an online casino or an online poker room. In terms of video games‚ online gaming is growing in popularity for a variety of reasons. Gamers can
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Ekaterina Firsina FEM 3-3 Texan chicken The focus of this case is choosing the right strategy and a plan of action which will turn the company round. Texan chicken is a chain of restaurants in the fast-food industry. The company used a franchising system for the expansion. The reason for the success was the quality of the product. When Texan Chicken went public the share price rose by 120% within a week. Unfortunately the company’s share price has fallen recently by over 80%. The demand for
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Engagement Analysis – Lopez Vending Company 1. In response to the annual employee survey conducted by Lopez Vending‚ the Cleveland‚ Atlanta and San Diego offices implemented suggestions from their senior managers and initiated pilot program to offer flexible work schedules. (2) The Cleveland‚ Atlanta and San Diego offices implemented suggestions from their senior managers and initiated pilot program to offer flexible work schedules because of the fact that in these regions majority that is
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SWOT ANALYSIS OF CADBURYS Introduction Cadbury India is a food product company with interests in Chocolate Confectionery‚ Milk Food Drinks‚ Snacks‚ and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are Cadbury Dairy Milk‚ 5 Star‚ Perk‚ Eclairs‚ Celebrations‚ Temptations‚ and Gems. In Milk Food drinks segment‚ Cadbury’s main product - Bournvita is the leading Malted food drink in the country. SWOT
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Company Perspectives: Our long history of strong performance comes from absolute focus on our core global businesses‚ combined with a successful worldwide financial strategy. This financial strategy is designed to increase gross profit margin and reduce costs in order to fund growth initiatives and generate greater profitability. Key Dates: 1806: Company is founded by William Colgate in New York to make starch‚ soap‚ and candles. 1857: After founder’s death‚ company becomes known as Colgate
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Supermarket culture expanding in Bangladesh By Ranjan De Silva Introduction Bangladesh is a relatively new player in the world modern food retail scene and we have a lot to go. The future for the Bangladesh modern food retail industry is promising and it is also article attempts to identify where Bangladesh is in the world in terms of the modern the rest of the world and what lessons we can take to grow the industry in Bangladesh. The term ’modern trade’ is used to describe the super store business
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Identification Label Student ID: Student Name: STUDENT QUESTIONNAIRE International Association for the Evaluation of Educational Achievement D irections In this booklet‚ you will find questions about you and what you think. For each question‚ you should choose the answer you think is best. Let us take a few minutes to practice the kinds of questions you will answer in this booklet. Example 1 is one kind of question you will find in this booklet. Example 1 Do you go to school
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Midlands (Bowland-Hodder Basin) 5. Southern England (Weald Basin) Options generation Attractive UK Shale Plays • North West England (Bowland-Hodder Basin) • Scotland (Broxburn Shale Horizon) • East Midlands (Bowland-Hodder Basin) Available Technologies • GasFrac waterless fracturing • Open hole multistage fracturing system (OHMS) • Cemented Casing ‘plug and perf’ (CCPP) completions • Halliburton SandCastle • Natural gas powered equipment and trucks • Halliburton’s UniStim • Halliburton
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GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 First store opened in Seatle in 1971 165 Outlet in 1992 when company issued its initial shares of public stocks generates $4 billion per year in revenue Serves more than 33 million customer each week Partners with Albertson’s‚ Barnes & Nobles‚ Hyatt‚ Kraft‚ Marriot‚ Pepsi‚ United Airlines STARBUCKS facts and figures 2
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