"Technological Factors Affecting The Soft Drink Industry In India" Essays and Research Papers

  • Technological Factors Affecting The Soft Drink Industry In India

    Soft drinks in India – Huge Potential Ahead According to the ‘Product Insights: Soft Drinks in India’ report, The global soft drinks market grew at a compound annual growth rate (CAGR) of 3.45% from 2005 to 2009 and was valued at $494.5 billion in 2009. New product launches in the global soft drinks market increased by 8.59% in 2009. The US was the top country by retail sales as well as by number of new product launches, followed by Japan which ranked second in both categories. Globally, India ranked...

    Caffeine, Carbon dioxide, Coca-Cola 1723  Words | 5  Pages

  • Soft Drink Industry

    global soft drink industry is currently expanding quite rapidly. This is due to two major factors. First, markets are expanding rapidly in developing countries and second people are turning toward natural, healthy, and low-calorie drinks. This so called “new-age” beverages, such as tea-based beverages, is considerably stimulating the development of the soft drink industry and also creating a major challenge to the carbonated beverage market. In part to address this trend, big soft drink companies...

    Caffeine, Carbon dioxide, Carbonated water 2188  Words | 6  Pages

  • Soft Drink Industry

    Soft drinks. A soft drink is a non-alcoholic beverage typically containing water often carbonated water and a flavoring agent. Many of these beverages are sweetened by the addition of sugar or high fructose They may also contain ingredients such as caffeine and fruit juice. They are called "soft" in contrast to "hard drinks"that is, alcoholic beverages. Small amounts of alcohol may be present in a soft drink, but the alcohol content generally must be less than 0.5% of the total volume if the drink...

    Caffeine, Carbon dioxide, Carbonated water 1211  Words | 4  Pages

  • Consumer Behaviour- Soft Drink Industry

    Consumer behavior Soft drink – Thums Up Introduction The soft drink industry in India is one of the most competitive with many international and domestic players operating in the market. Initially domestic players like Parle group dominated the Indian soft drink market with brands like Thums up, Limca, Goldspot etc. However with the re-entry of MNC players like Pepsi in 1991 and Coca-Cola in 1993, the market took a decisive shift in favour of these MNCs and over the years Coca-Cola and Pepsi...

    Brand, Caffeine, Coca-Cola 2451  Words | 7  Pages

  • entering the soft drinks industry in india

     Entering the Soft Drinks Industry in India Global and International Business Contexts Word Count: 2896 Contents Contextual Analysis: Page: 3: Background to India: Page 3: Porter’s National Diamond: Factor Conditions Page 3: Porter’s National Diamond: Demand Conditions Page 4: Porter’s National Diamond: Firm Strategy, Structure and Rivalry Page 5: Porter’s National Diamond: Related and Supporting Industries Page 5: Porter’s National Diamond: Role of Chance Page...

    Caffeine, Carbon dioxide, Carbonated water 3522  Words | 10  Pages

  • Factors Affecting Sustainable Marketing in India

    Mariné Tarragó. E-mail: vanimarine@gmail.com Year: 2008 - Factors affecting Sustainable Marketing in India 1. Introduction 1.1. Central Question Stated in general terms, the central question the researcher intends to answer is: Which are the main factors and barriers affecting the implementation of sustainable marketing within large Indian textile companies? 1.2. Aims • Substantive aim: To understand the main factors and barriers affecting large Indian textile companies based in Ahmedabad in...

    Corporate social responsibility, Greenhouse gas, India 1341  Words | 5  Pages

  • Competitive Force of Soft Drink Industry in Bangladesh.”

    changed tremendously and for this many things are used for people to make their life comfort. Soft-drinks are the products to make people refreshing. This report has been prepared on this product on the topic “Competitive Force of Soft Drink Industry in Bangladesh.” This is a great opportunity to know about this industry through our report. This market is a competitive market by nature as several soft drinks companies is working in the market. Their different competitive tactics make us to learn how...

    Dhaka, Primary source, Sample 763  Words | 3  Pages

  • Technological Factor of Textile Industry

    Technological Factor Technological advancement in all the sectors of the country has changed the entire socio-economic environment. Especially in the textile sector there is a lot of technological development. Technology y Coupled the capability and competency vertical production facility that can convert raw cotton to final finished consumer product always attract attention of customer. The complexities of achieving business success through increased efficiency, effectiveness and competitiveness...

    Cotton, Management, Manufacturing 871  Words | 3  Pages

  • Oligopoly Market of Soft Drink

    REPORT ON OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management, Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few...

    Coca-Cola, Competition, Economics 1669  Words | 5  Pages

  • Soft Drinks Industry in India

    http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy, soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water, soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade...

    Carbon dioxide, Carbonated water, Coca-Cola 3741  Words | 9  Pages

  • Australia Soft Drink Market

    sugar-sweetened soft drinks compared to other Australians (72 per cent versus 50 per cent) and consumed significantly larger amounts (249 ml versus 128 ml per day) (Food Standards Australia New Zealand 2003a). The 2004 SPANS survey of children in Years 6–10 in NSW found consumption of soft drinks to be lowest among students of Asian background and highest among boys of Southern European and Middle Eastern background (Booth et al. 2006). Gender Fewer girls than boys consume soft drink in Australia...

    Caffeine, Carbon dioxide, Carbonated water 2486  Words | 7  Pages

  • Technological Factors Affecting Tata Nano

    3. Competitive advantage( Potter’s Generic strategy) | | 4 | | | Acknowledgement Introduction TATA Group is more than 150 years old. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected groups in the world. It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six...

    Automobile industry in India, I.DE.A Institute, Pantnagar 2141  Words | 7  Pages

  • . Soft Drink Industry Five Forces Analysis:

    . Soft Drink Industry Five Forces Analysis: Soft drink industry is very profitable, more so for the concentrate producers than the bottler’s. This is surprising considering the fact that product sold is a commodity which can even be produced easily. There are several reasons for this, using the five forces analysis we can clearly demonstrate how each force contributes the profitability of the industry. Barriers to Entry: The several factors that make it very difficult for the competition...

    Brand, Carbonated water, Coca-Cola 1725  Words | 6  Pages

  • Innocent Drinks

    Assessment of Innocent Drinks Contents: 1. Introduction 1.1 Innocent Drinks – Company Overview 2. Macro Audit of Innocent Drinks 3. The Economic Impact – What can Innocent Drinks do to minimise this impact? 4. What could happen to Innocent Drinks if it did nothing about this economic issue? 5. Conclusion 6. Reference 7. Bibliography 1. Introduction The purpose of this report is to analyse the Macro-Environment of an organisation in the UK by identifying the top four factors of each PESTEL element...

    A Good Opportunity, Companies established in 1998, Economics 1675  Words | 6  Pages

  • Tourism in India and Factors Affecting Tourism

    TOPIC:THE EXOTIC TOURISM IN INDIA WHAT IS TOURISM? Before hitting the target of tourism in india,let us first know what do we mean by TOURISM.(international).Tourism is travel for recreational, leisure, or business purposes.What the WTO(World Tourism Organisation) tells is that Tourism is people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".Now this can be considered as an exact definition...

    Tourism, Tourism in India 494  Words | 3  Pages

  • Technological Factors

    Technological factors can lower barriers to entry, reduce minimum efficient production levels, and influence outsourcing decisions. Some technological factors include: * R&D activity * automation * technology incentives * rate of technological change Environmental factors: environmental factors include the weather and climate change. Changes in temperature can impact on many industries including farming, tourism and insurance. With major climate changes occurring due to global...

    Aviation, Biofuel, Carbon dioxide 779  Words | 3  Pages

  • Pricing Strategy of Soft Drinks Today

    {draw:g} Table of Contents Soft drink Industry: {text:bookmark-start} Introduction: {text:bookmark-end} We will basically focus on the pricing strategies adopted by these two affluence companies, how the change in the strategy of one of them reflects in the strategy of the other. {text:bookmark-start} Entry barriers in soft drink Market: {text:bookmark-end} The several factors that make it very difficult for the competition to enter the soft drink market include: Network...

    Bottle, Caffeine, Coca-Cola 1310  Words | 4  Pages

  • Factors Affecting the Demand and Growth of the Auto Sector in India

    Factors affecting the demand and growth of the auto sector in India The automotive sector is one of the core industries of the Indian economy. Indian Government’s impetus to the industry by allowing continuous economic liberalization since 1991 has made India one of the sought after destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. Indian Auto industry has seen a phenomenal growth in the last 20 years. This is due to the...

    Automobile industry in India, Automotive industry, Automotive industry by country 1051  Words | 3  Pages

  • Pestel Factor Affecting the Brewing Industry

      1 Brewing Industry Case Study Module: Strategic Planning ProcessLecturer: Michael ShovelinDate: 04th September 2010Postassignment: Case exampleGlobal Forces and the European brewing industry------------------------------------------------- This assignment is based on the case example Global forces and the European brewing industry andrelates to two questions raised in chapter 2 at the end of the case example (Johnson et al. 2008, p.91) of the book Exploring Corporate Strategy: Text and Cases...

    Alcohol, Alcoholic beverage, Alcoholism 1619  Words | 5  Pages

  • Soft drink market in Poland & France

    Poland Soft drinks continues to develop Soft drinks in Poland witnessed an upward trend in 2012 in terms of both off-trade value and volume terms. The growth rates were in line with the review period CAGRs. New product developments in all price segments, including cheaper brands and private label, helped induce demand and increase the frequency of consumption. Rising availability also positively affected sales. Consumers seeking healthier products The increasing importance of the health and...

    Brand, Caffeine, Coca-Cola 1928  Words | 7  Pages

  • Business: Marketing and Soft Drink Industry

    Beverages, Inc: Crush brand : Pg 249 Q.1 How would you characterize the carbonated soft drink industry in the US? Q.2 How would you describe the changes in the orange category during the period 1985 to 1989? What can be learned from these changes? Q.3 What is Cadbury Beverages relative competitive position in the U.S. soft drink industry? In the orange categody? Q.4 Based on your assessment of the soft drink industry, the orange flavored category, and the competitive situation of Cadbury beverages...

    Airline, Los Angeles International Airport, Marketing 908  Words | 4  Pages

  • Soft Drinks

    India • Appy Fizz • Banta (lemon-flavored soft drink) • Bovonto (grape soda produced by Kali Mark) • Campa Cola (popular Indian soda introduced in 1977) • Cloud 9 (energy drink) • Coca-cola • Frooti (mango-flavored drink from Parle Agro) • Gold Spot • Guptas (8 flavoreds soft drinks introduced in 1947) • h2o (powered carbonated soda) • Limca (lemon-lime soda) • LMN (lemon drink produced by Parle Agro) • Mangola Slice • Maaza (mango drink from Coca-Cola) • Mohammad Cola • Mountain...

    Coca-Cola, Cola, Diet Coke 1117  Words | 4  Pages

  • India's Soft Drinks Industry

    INDIA'S SOFT DRINKS INDUSTRY TABLE OF CONTENTS TOC \o "1-3" \u PART A: CONTEXTUAL ANALYSIS OF INDIA AND THE INDIAN SOFT DRINK INDUSTRY PAGEREF _Toc323046458 \h 3 INTRODUCTION PAGEREF _Toc323046459 \h 3 1. FACTOR CONDITIONS PAGEREF _Toc323046460 \h 4 1.1 OPPORTUNITIES PAGEREF _Toc323046461 \h 4 1.1.1 INDIA’S PHYSICAL RESOURCES PAGEREF _Toc323046462 \h 4 1.2 THREATS PAGEREF _Toc323046463 \h 6 ...

    Caffeine, Coca-Cola, Drinking water 3972  Words | 12  Pages

  • Sports drink market in India

    FOUDATIONS OF BUSINESS Assignment 1 – Launching A Sports Drink Module Leader: Ms.Bandana Rai Made By: Alankrit Jindal INTRODUCTION With the changing trends in society and globalization Energy drinks market in India may show a rapid growth in coming years but for now it is at a nascent stage. Through various studies and research on Indian and British sports and energy drinks market we found out that Red Bull has the most share in this market...

    Alcoholic beverage, Caffeine, Coca-Cola 790  Words | 5  Pages

  • Soft Drink Industry

    ------------------------------------------------- Introduction The 50-bn-rupee soft drink industry is growing now at 6 to 7% annually.  In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. Industry watchers say, fake products also account for a good share of the balance. There are about 110 soft drink producing units (60% being owned by Indian bottlers) in the country, employing...

    Carbon dioxide, Carbonated water, Coca-Cola 14476  Words | 43  Pages

  • The Health Effects of Soft Drinks Consumption

    Research Title: The health effects of Soft Drink consumption among second year Education Students of JPIICD Submitted to: Ms. Janice Bone Submitted by: Group 5 Jay An Cahimtang Alan Martin Dalipe Ricardo Jutar Alma Asupra Jenirose Guzman Meralyn Mongas The health effects of Soft Drink consumption among second year Education Students of JPIICD State of Background 1. In what extent do students drink soft drink in terms of? 1.1 leisure time; 1.2 study time; and ...

    Bottle, Carbon dioxide, Carbonated water 1359  Words | 5  Pages

  • Technological Issues Facing Electronics Industry

    Technological issues In light of the intense competition facing the consumer electronics industry, manufacturers are constantly engaged in the creation of new products that would hopefully win consumers' acceptance. However, against a backdrop of changing technology and sophisticated consumer wants, inventing a successful innovation is an uphill task. In this study, we chose two products, the portable MiniDisc player and the MP3 player, to represent the various innovations in the consumer electronics...

    Consumer electronics, Diode, Electronic engineering 828  Words | 3  Pages

  • Alternative Drink Industry Analysis

    Alternative Drink industry analysis 1. Do a complete five-forces analysis of competition in the global alternative drink industry, then tell me which of the five competitive forces is strong, weak, and why. Especially in the force of rivalry (one of the 5 forces), you must identify the market size, growth rate, profit margins, what are the main categories in the alternative drink industry, who are the major competitors and their...

    Alcoholic beverage, Beverages, Coca-Cola 1038  Words | 4  Pages

  • History of the Soft Drinks Industry

    Introduction Soft drinks, more popularly known as sodas, are not exactly referred to as items of necessity. People can live without sodas. In fact, people might be safer if they don’t drink soft drinks so much. And yet, soft drinks somehow make it to the top of the list of items bought by the average consumer. Why is this, exactly? Well, for one thing, sodas are delicious. They stand between liquor and juice. Those who are too young to drink beer but think that fruit juice is too juvenile can order...

    Alcoholic beverage, Carbon dioxide, Carbonated water 6485  Words | 20  Pages

  • Soft Drinks in India

    Summary Soft drinks off-trade value sales continued to record further growth in 2013 in India mainly due to growth in juices, and bottled water. Categories such as carbonates, and sports and energy drinks faced significant pressure due to growing health concerns but the strong grip of brands especially for carbonated drinks helped soft drinks to continue growth momentum during the review period. Soft Drinks in India report offers a comprehensive guide to the size and shape of the market at a national...

    Caffeine, Carbon dioxide, Carbonated water 384  Words | 2  Pages

  • Questionnaire on soft drinks

    to determine household preferences in regards to their retail shopping for soft drinks. This questionnaire will take you around 7 minutes 1. Do you consume soft drinks? Yes No If yes, continue with question 2 and skip question 11 If no, jump to question 11 2. How often do you consume soft drinks? a) Daily b) Weekly c) Monthly d) Occasionally 3. How many persons are involved in the consumption of soft drinks with you? a) 1 person b) 2 persons c) 3 persons d) 4 persons e) More...

    Coca-Cola, Cream soda, Diet soda 665  Words | 6  Pages

  • 2013 to 2017 - China Market Soft Drink Manufacturing Research Report

    In China, soft drinks refer to those natural or artificial beverages with the alcohol content less than 0.5% in the total volume. Small amount of alcohol may be contained in a soft drink, but such alcohol is the ethyl alcohol which is used in dissolving essences, flavorings and pigments, or the by-products of lactic acid beverages. With the rapid increase in Chinese people's living standard and consumption capability, soft drink industry has entered the rapid growth era. Since soft drink products...

    Carbon dioxide, Carbonated water, Coca-Cola 1385  Words | 6  Pages

  • Political Factors in India

    Political Factors In India, one can never over-look the political factors which influence each and every industry existing in the country. Like it or not, the political interference has to be present everywhere. Given below are a few of the political factors with respect to the airline industry: The airline industry is very susceptible to changes in the political environment as it has a great bearing on the travel habits of its customers. An unstable political environment causes uncertainty...

    Air travel, Airline, Airport 820  Words | 3  Pages

  • Market Analyses of Soft Drink

    Squirt - Nature of industry, market, and buyer behavior In the United States, people consume more carbonated drinks than tap water. Research has shown that the average American drinks about 53 gallons of soft drinks per year. However, soft drink consumption has declined over the past few years (Kerin & Peterson, 2004). The soft drink industry has three major participants in the production and distribution; concentrate producers, bottlers, and retail outlets. Concentrate producers are responsible...

    Advertising, Carbon dioxide, Carbonated water 1053  Words | 4  Pages

  • Pest Analysis of Paint Industry in India

    PEST ANALYSIS The pest analysis refers to four main factors: POLITICAL ECONOMICAL SOCIAL TECHNOLOGICAL The analysis will focus towards the industry that how the political stability, rules and regulation, and the legal system of the country affecting the overall industry. The economic condition, liberalization, policy toward foreign investment, and growth rate of the economy as a whole also help to analyze the overall industry attractiveness and potential for the growth. The social...

    Duty, Economic growth, Economics 2026  Words | 7  Pages

  • Soft Drinks

    Have a Drink! Beer is the Irish drink of choice, and they brew it very well. But don’t overindulge, or the bar patrons might think you’re “fluthered.” That’s when you can’t keep your butt on your bar stool. Want a pint of great beer? Don’t ask for a glass. Tell the bartender you’re in the market for a pint of “plain.” That’s the local Guinness beer of which the Irish are so fond. If you’d rather have a shot of vodka, try asking for a “naggin.” That’s how the Irishmen ask for their drink. A night...

    Alcohol, Alcohol abuse, Alcoholic beverage 1427  Words | 5  Pages

  • McDonald in India

    Acknowledgement Table of content Executive Summery 1. Introduction (I shall write it) 1.1. History of the Industry (internet) (I shall write it) 1.2. History of the company McDonald is a world famous fast food chain restaurant. In California, the concept of McDonald was introduced by two brothers named Mac (Maurice) and Dick (Richard) McDonald. In 1940, the restaurant was renamed to McDonald’s Famous Barbeque from Airdrome restaurant (located near the airport), which was ran by their father...

    Burger King, Fast food, Fast food restaurant 612  Words | 3  Pages

  • The Carbonated Soft Drink Industry

    The Carbonated Soft Drink Industry History The first drinkable “man-made” carbonated water was created by “British chemist, Dr. Joseph Priestley, in 1767.” “German-Swiss jeweler, Jacob Schweppe, was the first large-scale commercial producer of carbonated waters, and is often referred to as the father of the soft drink industry. The first known US manufacturer of soda water, as it was then known, was Yale University chemist Benjamin Silliman in 1807, though Joseph Hawkins of Baltimore secured...

    Brand, Carbon dioxide, Carbonated water 3193  Words | 9  Pages

  • Controversial Analysis: Ban on Soft Drinks

    to protect us from ourselves?” (Huffingtonpost.com). That is a question some New Yorkers have been asking themselves since September 13th, 2012, when the New York City board of public health officially put into effect a ban of selling sugary, soft drinks over 16 ounces (about half a liter). This soda ban has divided the city separating residents into two distinct views. Will this new ban benefit New York City and create yet another stepping stone against the obesity epidemic, or is it an unnecessary...

    Carbonated water, Mayor of New York City, Michael Bloomberg 1862  Words | 5  Pages

  • Pepsi Entry Into India

    1. Why do companies like PEPSI need to globalize? What are the various ways in which foreign companies can enter a foreign market? What hurdles and problems did Pepsi face when it tried to enter India during the 1980s? Companies like Pepsi need to be global for the following: * Expand Sales- Increase the market for their production by tapping potential new countries * Minimize Risks- Globalization and International trade also helps in minimizing risks. * To leverage on technology ...

    Agriculture, Coca-Cola, Fruit 794  Words | 4  Pages

  • Focus Group Report on Launching a New Soft Drink

    launching a new soft drink in the market. The information gathered is presented below. Introduction The focus group discussion had 10 students.. The focus group was conducted as part of a mock exercise for the successful completion of BRM course. Participants provided information through a group discussion. The discussion was designed to gather information from the students in regard to the following outcomes: 1. To understand the target segment in the market 2. To understand how health factor affects...

    Advertising, Caffeine, Carbonated water 1039  Words | 4  Pages

  • Factors Affecting Sales in the Leather Industry

    According to William D. Wells (2009) advertising is aimed at motivating and affecting consumers' behavior in a way that is beneficial to the company or brand being advertised. Consumers are said to pass through a cognitive and affective phase before adopting and showing certain behavior. The first thing marketers should do in order to make an advertisement effective is to attract people's attention, meaning they have to make consumers process the advertising message consciously. If an advertisement...

    Advertising, Affect, Communication design 831  Words | 3  Pages

  • Industry Analysis: Soft Drinks

    1 Industry Analysis: Soft Drinks Barbara Murray (2006c) explained the soft drink industry by stating, “For years the story in the nonalcoholic sector centered on the power struggle between…Coke and Pepsi. But as the pop fight has topped out, the industry's giants have begun relying on new product flavors…and looking to noncarbonated beverages for growth.” In order to fully understand the soft drink industry, the following should be considered: the dominant economic factors, five...

    Coca-Cola, Diet Coke, Energy drink 5381  Words | 21  Pages

  • Airlines Industry in India

    Airline Industry A PEST analysis is an analysis of the external macro-environment that affects all firms. P.E.S.T. is an acronym for the Political, Economic, Social, and Technological factors of the external macro-environment. Such external factors usually are beyond the firm's control and sometimes present themselves as threats. For this reason, some say that "pest" is an appropriate term for these factors. Let us look at the PEST analysis of the Indian aviation sector: Political Factors In...

    Airline, British Airways, Jet Airways 1946  Words | 6  Pages

  • Environmental Factors Affecting Obesity

    Environmental factors affecting obesity 1. introduction 2. method equipment 3. budget 4. time frame Calorie Consumption In America, a changing environment has broadened food options and eating habits. Grocery stores stock their shelves with a greater selection of products. Pre-packaged foods, fast food restaurants, and soft drinks are also more accessible. While such foods are fast and convenient they also tend to be high in fat, sugar, and calories. Choosing many foods from these areas may...

    2009, Energy, Food 897  Words | 4  Pages

  • Macro and Micro Factors Affecting the Steel Industry

    MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP, as reported by International Monetary Fund, was on an upturn, growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010,in contrast to -3.4% in 2009, the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010...

    Coal, Corus Group, Iron 1263  Words | 4  Pages

  • US Retail Soft Drinks Packaging Market Trends and developments to 2018

    The Packaging of Retail Soft Drinks in the US, 2008 to 2018: Consumption of Primary, Outer, Closure and Multi-pack Packaging: Order report by calling Rnrmarketsresearch.com at +1 888 391 5441 OR send an email on sales@rnrmarketresearch.com with your contact details. Summary “The Packaging of Retail Soft Drinks in the US, 2008 to 2018″, published by Canadean, is a data-only report providing extensive and highly detailed time series consumption data on primary and outer packaging in the retail...

    Packaging, Packaging and labeling, Retailing 713  Words | 3  Pages

  • Marketing Environment in India

    successful relationships with target customers. The market environment consists of both the macro environment and the micro environment Demographic factors Study of human population in terms of size, density, location, age gender, race, occupation, other stats India’s demographic report findings * Estimated 1.1 billion people live in India, that makes India 2ND most populous country in the world * 70% of the population lives in rural areas, that trend is slowly changing due to migration to urban...

    Business, Economics, Environmentalism 1688  Words | 6  Pages

  • Regression: Soft Drink Demand

    DATA SET 1 Soft Drink Demand Estimation Demand can be estimated with experimental data, time series data or cross section data. Sara Lee Corporation generates experimental data in test stores where the effect of an NFL-licensed Carolina Panthers logo on Champion sweatshirt sales can be carefully monitored. Demand forecasts usually rely on time series data. In contrast, cross-section data appear in Table 1. Soft drink consumption in cans per year is related to six pack price, income per capita...

    Consumer theory, Econometrics, Errors and residuals in statistics 753  Words | 3  Pages

  • Air India 5

    Air India 2009 & Beyond External Environment Analysis Group 10 Strategy analysis begins with an analysis of the forces that shape the competition in the industry in which a company is based. An important factor of the analysis is External environment analysis. The essential purpose of this analysis is to identify the opportunities and threats in the organization operating environment that will affect how it pursues its mission. Analysis the industry environment requires...

    Complementors, Management, Porter five forces analysis 1294  Words | 5  Pages

  • Indian Softdrink Industry Analysis

    of this industry has been changing. Soft drink consumption has a market share of 46.8% within the non-alcoholic drink industry. Datamonitor (2005) also found that the total market value of soft drinks reached $307.2 billion in 2004 with a market value forecast of $367.1 billion in 2009. The modern soft drink industry started in 1886, when Dr. John S. Pemberton invented "Coca Cola" in Atlanta, Georgia. This was followed by the invention of "Pepsi cola" in 1898 by Caleb Bradham. In India the two...

    Alcoholic beverage, Beer, Carbon dioxide 3811  Words | 11  Pages

  • External factors affecting Business

    five (5) key external forces in doing the external assessment exercise, and these are political, economic, social, technological (PEST), and competitive factors. The scope of external assessment embraces the analysis of opportunities and threats impacting a certain industry or business. The following discusses the key factors covered by an external assessment: 1. Political Factors This exercise dissects the political, governmental, and legal aspects of a particular business. Both local and global...

    Business, Competitive intelligence, Economics 1694  Words | 6  Pages

  • Pepsi in India

    Pepsi wanted to enter India… As the major market for PepsiCo, the US, was reaching saturation levels India's vast population offered a huge untapped customer base Urbanization had familiarized indians with leading global brands Question 1 Why do companies like Pepsi need to globalize? What are various ways in which foreign companies can enter a foreign market? What hurdles and problems did India face when it tried to enter India in 1980s? Need for globalization Wider and newer...

    891  Words | 5  Pages

  • Steel Industry in India

    Steel Industry is more than a century old. Before the economic reforms of the early 1990s the Indian steel industry was a predominantly regulated one with the public sector dominating the industry. Tata Steel was the only major private sector company involved the production of steel in India. SAIL and Tata Steel have traditionally been the major steel producers of India. In 1992, the liberalization of the India economy led to the opening up of various industries including the steel industry. This...

    ArcelorMittal, Corus Group, Economic growth 1890  Words | 6  Pages

  • Assessing External Factors in Strategic Planning

    Abstract This assignment explores the course text book and a number of internet sites to assess the macro environmental factors that shape the beverage industries direction and strategy. However, according to Thompson, Peteraf, Gamble & Strickland (2012) the factors in a company’s environment having the biggest impact pertain to the company’s competitive environment. The most powerful and widely used tool for systematically diagnosing the principal competitive pressures in a market and assessing...

    Caffeine, Carbonated water, Carbonation 1422  Words | 5  Pages

  • Pestel: Hotel Industry

    PESTEL/ PESTLE/ PEST Analysis of hospitality industry  Traditionally PESTEL analysis was known as the PEST analysis and only in the modern times did the use of the word PESTLE came into being. Social part of the PEST is split into environmental factors too as those have a significant role in the strategic management these days. Along with that economic factors are split into legal factors for the same previously mentioned reason. Political Environment “These refer to government policy such as...

    Hospitality industry, Hotel, Hotels 1620  Words | 5  Pages

  • Ibe Group 8 Soft Drinks

    International Business Environment Analysis of Soft Drinks Industry Table of Contents Executive Summary ........................................................................................................................... 3 Introduction ...................................................................................................................................... 4 Objectives of Study ...............................................................................................

    Caffeine, Coca-Cola, Cola 5171  Words | 15  Pages

  • global factors affecting furniture industry

    Social Factors One of the biggest social factors to affect consumers purchasing bedroom furniture has been the recession. The recession struck the UK in 2008, one of its most major impacts have been job losses with both big and small organisations having cut backs on the number of employees . Jobs for most families are a form of stability, relying on the wages from their jobs to pay mortgage or rent and to buy necessities. The unemployment rates in 2008 were up by 1.6% and at the...

    Abraham Maslow, Fundamental human needs, Homelessness 921  Words | 3  Pages

  • Soft Drink and Coca-cola

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