Tata Nano Case Analysis Ratan Tata‚ chairman of Tata Motors Ltd.‚ hoped to raise the status of Middle class families in India by offering the Tata Nano. Expectations were increasing amongst the customers regarding the product features and its efficiency. Competitors were eagerly waiting for its arrival to find out what they were going to be up against. It had strong and convincing features and was actually a good product. Unfortunately there were too many strategic marketing problems that kept it
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Report Submitted on the Technology of “Tata Nano Car” As Part of the Course Managing Technology for Competitiveness PREPARED BY Choidup Dorji (113378) Wangmo Chador (113377) Pishenbay Adilbaevich Umirbekov (113417) Nipu Kumar Nath (112889) Christian Riisager (112846) 1 Executive Summary The study of Tata Nano car technology has demonstrated the fact that how a technological revolution has taken place in Automobile sector by the introduction of Tata Nano car in the market. It is 2 feet shorter
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INTRODUCTION This report will describe briefly about the company‚ Tata motors and their sustainable innovative result‚ the world’s cheapest car Nano. (Tata motors‚ 2013) Tata Motors being the largest Indian automobile manufacturer‚ had revenues of INR 1‚65‚654 crores (USD 32.5 billion) in 2011-12. They have been the leading manufacturers of commercial vehicles. They also have award-winning products in the compact‚ midsize car and utility vehicle segments. They are also among the world’s top manufacturers
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Comparative Issues on International Management Tata “Nano”: The People’s Car INTRODUCTION The Indian company called Tata Motors manufactures the cheapest car in the world (Said‚ 2012). This caught the attention of the consumers in India especially those that earned an average income in the country. This four-wheeled drive vehicle replaces the motorcycle and scooters due to its safety and convenience. India’s "People’s Car" will be a "safe‚ affordable‚ all weather
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Value Proposition Assignment The Bad ones:- McKinsey’s Corporate Finance Site : Our value proposition rests on an unrivalled package of strategic‚ transactional and financial advisory services‚ uniquely linked with independent judgement and deep industrial/commercial insight. Our reward is not “transaction-based”‚ so we can maintain genuine objectivity in our client’s long-term interest. In negotiating and carrying out an engagement for a client‚ we participate fully in the client’s corporate thinking
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Why Indonesia? a. Market summary It is well known that with the global crisis and down-play in economics‚ the Indonesia automobile industry still remains a vigorous expansion rate. Indonesia has become a new emerging prosperous car market in the world. According to The Economist (2012)‚ Indonesia’s market is even increasing more rapidly than Chinese and its sales boosted approximate 900‚ 000 new vehicles from 2010 to 2011‚ by 17%. What is more‚ the sales volume of Indonesians automobile had
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INDEX 1.0 INTRODUCTION 2.0 MAIN REASONS FOR TATA TO ENTER GLOBAL ULTRA LOW COST MARKET 2.1 MARKET DISTRIBUTION PIE CHART 3.0 What are the competitive advantages that TATA Motors will enjoy with their NANO in emerging markets 3.1 RESEARCH AND DEVELOPMENT 3.2 Acquisitions‚ Mergers & Expansions. 3.3 ORGANISATION LOCATION 4.0 WHICH SCREENING CRITERIA WOULD YOU SUGGEST FOR TATA NANO’S IMS PROCESS 4.1 POLITICAL 4.2 ECONOMIC 4.3 SOCIAL
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Summary of Technological Opportunity and Innovation: An Indian firm Tata has launched the Nano people’s car‚ which is the cheapest car in the world‚ in January 2008‚ and the company also led to the other manufacturers revealing their plans for the cheap car market. Companies like Toyota‚ Fiat and Ford are also interested in the production of the cheap cars‚ and they had announced to invest a huge amount in India to make a new small‚ low cost car. The increasing competition‚ which has developed
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Presentation On Tata Nano - Presentation Transcript 1. Presentation On Tata Nano 2. Introduction Of Tata Nano o “ Dream-dream and dream‚ because dream gives vision‚ vision gives thoughts and finally thoughts lead to the action". Each letter of these motivational words said by India's former President Dr. A.P.J. Abdul Kalam goes exactly with Mr. Ratan Tata‚ Chairman of Tata group‚ who in the year 2003‚ dreamt of producing a safe‚ affordable Car for the common man. Finally after the
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Timothy May Global Business Dr. Mona Bahl Tata Nano 1. How would you segment the Indian automobile industry? Where will Nano have the best appeal? The automobile market in India shows that two-wheelers and three-wheelers in India vastly outsell four-wheeled cars. The graph below shows a good representation of how the market was segmented during the time of the case. This makes it easy to see that most mobile persons were buying motorbikes‚ scooters‚ and things of that sort. A subdivision of
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