Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing‚ affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use‚ if high on design quotient‚ light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase
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The Indian Institute of Planning & Management Project Trimester (Spring Summer 2008-10) Sales and Distribution Management “Sales and Distribution” Effectiveness: A Comparative Study of Tata Sky & Airtel DTH. Submitted by: (GROUP NO.HR263)Gaurav Soni (16) Kumar Deepak (24) Sanya Gulati (49) Saurabh Mishra (51) DTH industry Group No. - HR-263 EXECUTIVE SUMMARY Over the years back as we all know cable TV was everywhere‚ but the two three years back a new technological revolution
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Fiat Case Analysis 1. What are the basic attributes of the auto industry in the era of globalization; which dynamic changes in the industry influence companies’ strategies? During the era of globalization‚ the auto industry‚ like many industries‚ saw an increase in marketplace growth. The case throws out a perplexing statistics that one in seven people own an automobile on a global basis‚ equating to roughly 900 million cars and light vehicles. The Exhibit 1 of the case points out that the
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Being Green: Trends in India chillibreeze writer — Impuri Ngayawon * | Through the ages‚ Darwin’s theory of ‘Survival of the Fittest’ has impacted the lives of the human species. Not many thought that the great scientist was prophesying the future of generations to come. During his State of the Union address last week‚ President Obama said ‘The nation that leads the clean energy economy will be the nation that leads the global economy‚ and America must be that nation.’ The much awaited global
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the world. In India‚ the company is marketing life insurance products and unit linked investment plans. From my research at HDFC SLIC‚ I found that the company has a lot of competition from other private insurers like ICICI‚ Aviva‚ Birla Sun Life and Tata AIG. It also faces competition from LIC. To compete effectively HDFC SLIC could launch cheaper and more reasonable products with small premiums and short policy terms (the number of year’s premium is to be paid). Insurance sector has become more dynamic
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QUESTIONNAIRE OF TATA-NANO Dear respondents‚ We all are students of Asia Pacific Institute of Information Technology. As a part of my curriculum. we are conducting a study on “consumer satisfaction of TATA NANO ” It would be a great help if you please spare some of your time to fill this questionnaire. The responses would be kept strictly confidential & use to data analysis. 1. What’s your good Name……………… 2. Which category below includes your age? a). 18-20 b). 21-29 c)
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(a) What is your assessment of the globalization strategies of the Tata Group operating companies‚ particularly Indian Hotels‚ Tata Tea‚ and Tata Steel? Tata Steel (TISCO) As an Indian based company originating in 1907 Tata Steel (TISCO) was able to accomplish being India’s first and largest private sector steel company by 2007. As of 2007 TISCO earns the Tata Group 21% of their combined operating companies’ revenue. TISCO was protected by the Indian Government in which their margins
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Competitor Analysis Tata Nano’s competitors can be classified on three scales - Economy‚ Performance and Convenience. Based on Economy Though Tata Nano was launched as the 1 Lakh car‚ it’s exact price range varies between Rs.1.59 lakhs to Rs.2.23 lakhs in the market at present. With this price range‚ in the four wheelers category there is Maruti 800‚ Maruti Suzuki OMNI‚ Maruti Alto 800 and Hyundai Eon which has a price lesser than Rs. 3 Lakh. Being the cheapest car available in India‚ they also
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Freelander at a price comparable with medium-priced luxury cars that is to appeal to the Chinese market on many different levels. They released the Range Evoque special edition which was design collaborated between Victoria Beckham and Land Rover. Tata after several months of negotiations‚ had purchased the Jaguar Land Rover from Ford for $2.3 billion. Along with the Range Rover Evoque Special Edition‚ Jaguar Land Rover announced the Jaguar XJ Ultimate‚ which has rear seating equipment and has
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MACRO AND MICRO FACTORS AFFECTING THE STEEL INDUSTRY (TATA STEEL) The world GDP‚ as reported by International Monetary Fund‚ was on an upturn‚ growing by 5% in 2010 as compared to a negative growth of 0.5% in 2009. While the growth in the advanced economies was 3.0% in 2010‚in contrast to -3.4% in 2009‚ the emerging and developing economies grew by 7.3% in 2010 when compared to the growth of 2.7% in 2009. The growth in the developing and emerging economies slowed down during the end of 2010
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