A SUMMER INTERNSHIP PROJECT REPORT On “Customer satisfaction regarding TATA MOTORS” (VAPI) Submitted in The partial fulfillment of the Degree requirement towards the Masters in Business Administration INTRODUCTION About Customer Satisfaction Introduction of Automobile Industry Industry performance in 2008-09 History of Mahindra & Mahindra Automotive Millstone‚ awards and accolades About Mahindra Bolero About Mahindra dealer CUSTOMER SATISFACTION Customer Satisfaction
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Starbucks Target Market Starbucks Target market is nine-to-five workers inurban centers and surrounding suburbs‚ but in general any age‚ and any person too. Their costumers identifying a clear Value proposal‚ because is best communicated simply when some person had made the decision to drop into a retail store‚ stay awhile‚ and then share with co-workers the next day the experience had there. Howard Schultz said in his vision of Starbucks that "you get more than the finest coffee when you visit
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------------------------------------------------- CASE STUDY: Tata Motors Acquisition of Jaguar and Land Rover in 2008 ------------------------------------------------- VenkitV Introduction India-based Tata Motors Ltd. successfully acquired two British automotive brands – Jaguar and Land Rover (JLR)‚ in June 2008 from Ford Motors for $ 2.3B. As part of the deal‚ Tata Motors gained 100% stake in companies‚ 3 UK plants‚ 2 advanced design and engineering centers‚ 26 national sales companies
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Marketing Strategies Target Market Sport Chek Sportchek mainly focuses its target on teenagers and youth who are constantly active with sports or doing exercises. This is based on their lifestyles or the psychographic variables. The main way to attract this group of consumers is by “keeping them in shape” since physical appearance is important. However‚ they also target other age group like children and older citizens (both males and females). Children are not a main target. However they can be
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School. (2003). Avon.com David B. Godes 1) Women are the target market for Avon. Avon is “the company for Women”. Harvard Business School. (2003) p. 8. Since the company began in 1886‚ the company has promoted building relationship and it seems natural for women to embrace the power of the Web to help women forge relationships beyond their geographic confines. Andrea Jung‚ CEO. Avon’s market segment is women aged 25-50yrs average to below average income households. The
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Tata Motors – India aquisation of Daewoo Commercial Vehicles Company- Korea The case examines the first-ever overseas acquisition by an Indian automobile company. It gives a details of the acquisition of Daewoo Commercial Vehicles plant by Tata Motors‚ world’s sixth largest commercial vehicle manufacturer. Daewoo Commercial Vehicles Company (DWCV) had an installed capacity of 20‚000 vehicles from a state-of-the-art plant built in 1995. Produced more than 90 truck models in the heavy commercial
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Memorandum To Chairman‚ Tata Motors Ltd Issue Profitable Production of the Nano Issues A primary issue Tata must consider is the current and future profitability of the Nano. In order to determine if their strategy of entering the small car market is feasible‚ the influences on the industry must be evaluated. If evaluation of the industry indicates that future profitability is in question‚ the company must consider canceling the project‚ or focus on areas where Tata can influence the industry
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Market-Entry Report Addressed to Tata Motors & Partners Business Communication Table of contents Page | | Introduction | | SWOT-Analysis * Strengths * Weaknesses * Threats * Opportunities | | Marketing strategy | | Conclusion & Recommendations | | Bibliography | | Introduction Tata Nano has invented a car that has a couple of strong competitive advantages. The most important advantage is that the car is relatively cheap and therefore affordable
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colleague Your Name* Your Email* Required but will not be posted online. We value your privacy. Colleague’s Email* Any Comments Bottom of Form SUMMARY: Mobile marketing might be new‚ but it doesn’t have to break the bank. But it can target this growing audience and its shrinking screens on a tight budget with tactics. Email marketers at Marriott Vacations Worldwide tested an extremely simple landing page for iPhone users for its Ritz-Carlton Destination Club brand. Conversion rates
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passenger vehicle industry‚ which had showed a decline of 0.5% in the previous year‚ grew by 24.8% in 2009-10. With single digit inflation‚ the monetary policies of the Government were relaxed leading to a fair availability of vehicle finance in the market‚ albeit at costs higher than the historical lows. Fuel costs remained fairly stable during the year benefited by the stable international crude oil prices. The GDP grew by 7.4% in 2009-10 as compared to preceding year. The commodity prices also remained
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