[pic] Organizational Culture of In-N-Out Burger Introduction Originally founded in 1948 by Harry and Esther Snyder‚ In-N-Out is notoriously known to be the nation’s most infamous chain of fast-food restaurants due to their simple‚ yet high quality products and services. Over the years‚ the company has grown to see their share of competition from places such as Five Guys and McDonalds. This however hasn’t phased In-N-Out as they continue to keep a steady growth file by
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Working in IN-N-OUT Burger‚ people were referred to as “associates” rather than employees or workers. As a family-run business‚ treating employees as family members make them feel more connected to the business. Snyder is always held their employees in high esteem‚ paying them higher salary than other fast-food competitors. The company’s benefit packages are also generous‚ which include vision‚ medical‚ and dental benefits for both part-time and full-time associates. Such treatment engenders loyalty
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IN-N-OUT BURGER You may be thinking‚ “Hey‚ what’s the big deal about IN-N-OUT that you have to write an article about it? But if that is what you’re thinking‚ then you are likely to have one or more or these great restaurants in your town. However‚ not everybody visiting LasVegas has an IN-N-OUT BURGER back home‚ but they are likely to have heard of this fast food chain. A regional burger chain IN-N-OUT BURGER is not found throughout the Untied States‚ and this is due to several reasons‚ but
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Table of Contents Introduction of In-N-Out 4 Motive for Expansion 6 Analysis of International Markets 8 China 8 India 11 Vietnam 13 Justification of Target Market 15 Brief Overview of the Country 17 Thorough analysis of the focus country ’s history‚ economic system‚ political system‚ social system‚ and legal issues 18 Vietnam’s History 18 Economic System of Vietnam 19 Political System of Vietnam 20 Society System of Vietnam 21 Legal Issues 22 Hofstede’s Model of Cultural
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Quy Nguyen Silva‚ Juan English A099 4 May 2015 Essay# 4 In-N-Out Burger Research The fast food industry had been in America for a long time‚ but now it has been more popular than ever. Fast food restaurant is also known as quick service restaurant; it’s mean you just go in‚ grab your food‚ and go out most of the time. Burger was one of the first of its kind that has been introduced ever since the beginning of the American fast food had been established in general. Its founder was McDonald‚ but now
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Describe In-N-Out in terms of the value it provides for customers. Throughout the years‚ the restaurant chain In-N-Out has accomplished excellent customer service and satisfaction. Moreover‚ their customer service is now classified among the top rated when compared to other fast food restaurants that are within In-N-Out’s range of service. Presently‚ the profit they are making is comparable to‚ if not higher than Burger King and McDonald’s. Many experts reviews have favored In-N-Out because they
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The market also sets prices for goods and services. 4. Describe the likely target market for a company that sells designer jeans at a shopping mall. Explain the reasoning behind your answer. A= The target market would be people who wears designer jeans‚ people who has a lot of money and people who wants to fit in with everyone else because they don’t care how much it cost at longs they have them. 5. Explain how an item’s target market might affect its price. A= An item’s target market is affect
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Target market In order to reach our service to the right customer‚ we have chosen Demographic as our target market segment such as age‚ income and occupation. By using this segmentation‚ it could easily help us to find the logical way to classify consumers. According to the result shown in Figure 1 that has been attached in appendices‚ most of the internet user’s age in Malaysia is between 15 and 44. In Figure 1‚ we can see that the majority internet users 38% are from age 15 to 24‚ second rank
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TARGET MARKETS Market Analysis Target Market - Your target customers are those who are most likely to buy from you. Target Marketing can– Help in Clearer understanding of markets needs‚ wants and desires More specific and effective use of marketing resources (e.g. budget‚ time expertise) More strategic approach Maximize profit. Importance Steps of Market Analysis: Market Segmentation Market Size Market Dynamics Competitors Historical Background Emerging Trends Market
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What is meant by “target market”? The focus of marketing effort is people. The goal is to reach a subset of the population who may be interested in your particular product. That group of people is your target market. The term target market is used because that market is the target at which you aim all your marketing efforts. The markets you are trying to reach are people with common characteristics that set them apart as a group. The more you know about a target market‚ the more precisely you
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