Module II: Fundamental Concepts of Managerial Economics * Opportunity Costs‚ Incremental Principle‚ Time perspective‚ Discounting and Equi-Marginal principles. * Theory of the Firm: Firm and Industry‚ Forms of Ownership‚ Objectives of the firm‚ alternate objectives of firm. * Managerial theories: Baumol’s Model‚ Marris’s Hypothesis‚ Williamson’s Model. * Behavioral theories: Simon’s Satisficing Model‚ Cyert and March Model. * Agency theory. * Opportunity cost principle
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Managerial economics as defined by Edwin Mansfield is "concerned with application of economic concepts and economic analysis to the problems of formulating rational managerial decision."[1] It is sometimes referred to as business economics and is a branch of economics that applies microeconomicanalysis to decision methods of businesses or other management units. As such‚ it bridges economic theory and economics in practice.[2] It draws heavily from quantitative techniques such as regression analysis and correlation
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a leading manufacturer‚ distributor and marketer of Non-alcoholic beverage concentrates and syrups‚ in the world. The company owns or licenses more than 400 brands‚ including diet and light beverages‚ waters‚ juice and juice drinks‚ teas‚ coffees‚ and energy and sports drinks. The company operates in more than 200 countries. Approximately 74% of its products are sold outside of the US. The company is headquartered in Atlanta‚ Georgia and employs 71‚000 people as of September 2008.The company recorded
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1 1. Why is the soft drink industry so profitable? An industry analysis through Porter’s Five Forces reveals that market forces are favorable for profitability. Defining the industry: Both concentrate producers (CP) and bottlers are profitable. These two parts of the industry are extremely interdependent‚ sharing costs in procurement‚ production‚ marketing and distribution. Many of their functions overlap; for instance‚ CPs do some bottling‚ and bottlers conduct many promotional activities
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Managerial Economics School of Distance Education Bharathiar University‚ Coimbatore - 641 046 Author: Atmanand Copyright © 2007‚ Bharathiar University All Rights Reserved Produced and Printed by EXCEL BOOKS PRIVATE LIMITED A-45‚ Naraina‚ Phase-I‚ New Delhi-110028 for SCHOOL OF DISTANCE EDUCATION Bharathiar University Coimbatore-641046 CONTENTS Page No. UNIT-I Lesson 1 Lesson 2 Lesson 3 Lesson 4 Lesson 5 Lesson 6 Lesson 7 Managerial Economics: Definition
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Title: Managerial Economics Instructor: Prof.Saina E-Mail: saina.b@sibm.edu.in‚sainabby@gmail.com Telephone No: 9972253101 Objectives: |The course provides a foundation to microeconomics and gives an understanding of the basic principles of microeconomics. It also | |explains analytical tools of economics used to understand business organizations and the dynamics of business. It deals with basic | |dynamics of the market through the analysis of the economics of consumption
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Managerial Economics OBJECTIVES: The course in Managerial Economics attempts to build a strong theoretical foundation for Management students. The course is mainly analytical in nature and focuses on clarifying fundamental concepts from microeconomic viewpoint. The students are expected to study and analyses the dynamics of managerial decision making through this course. Also wherever possible‚ students are expected to study‚ analyses and interpret empirical evidence and case studies available
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REPORT ON OLIGOPOLY MARKET OF SOFT-DRINK INDUSTRY Submitted by: Priyanka (Student) Jaipuria Institute Of Management‚ Lucknow THE EXISTING DUOPOLY OLIGOPOLY Oligopoly is said to prevail when there are few firms or sellers
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http://www.euromonitor.com/Soft_Drinks_in_India Executive summary Soft Drinks Bounces Back After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy‚ soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water‚ soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade
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Coca-Cola’s New Vending Machine (A) Case Questions 1. Is selling Coke through interactive vending machines a good or bad idea? Explain your answer. It is a good idea to sell Coke through interactive vending machines. Over the last three years‚ the soft-drinking giants have watched their earnings erode as they waged a price war in supermarkets. Vending machines have remained largely untouched by the discounting. Sales of soft drinks from vending machines have risen steadily over the last
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