Summary This case explores the possibility of a brand extension for Revital‚ the bestselling vitamin and mineral supplement and number-one nutraceutical brand in India and a top Ranbaxy Global Consumer Healthcare product. The case examines Revital’s shift from a prescription product to a popular over-the-counter (OTC) brand and explores Ranbaxy’s strategies to position Revital as the brand with the highest recall. It assesses Revital’s competitors in India’s booming nutraceutical market in a scenario
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Project report on Financial Analysis of Ranbaxy Laboratories Limited Index S. No. Content Page No. 1 Executive Summary of ‘Ranbaxy Laboratories Limited’ 3 2 Capital Expenditure at Ranbaxy 7 3 Account Balances for properties‚ plant and equipment 8 4 Capital Structure at Ranbaxy 9 5 Beta measure of the company 11 6 Weighted Average cost of capital 13 7 Debt-Equity ratio 14 8 Du Pont Analysis 15 9 Comments on
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I would like to especially thank my Professors- Mr. Y G Chouksey‚ my oldest friend and source of inspiration in the institute; Mr. S Jayaraman How can I forget to thank Mr. Vimlendu K Singh (GM-API Business‚ Ranbaxy Laboratories Ltd)‚ due to whom my dream of working with Ranbaxy came to a reality. My sincere thanks to him for all his support and efforts to make me comfortable in the organization. And lastly my thank to the one who is my most consistent friend. He never speaks to me‚ yet
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ORGANIZATION OVERVIEW Ranbaxy Laboratories Limited (Ranbaxy)‚ is an integrated‚ research based‚ international pharmaceutical company‚ producing a wide range of quality‚ affordable generic medicines. Ranbaxy today has a presence in 23 of the top 25 pharmaceutical markets of the world. The Company has a global footprint in 46 countries‚ world-class manufacturing facilities in 7 countries and serves customers in over 125 countries. Ranbaxy was incorporated in 1961 and went public in 1973. For the
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Ranbaxy Laboratories Limited is an Indian multinational pharmaceutical company that was incorporated in India in 1961. The company went public in 1973 and Japanese pharmaceutical company Daiichi Sankyo acquired a controlling share in 2008. Ranbaxy exports its products to 125 countries with ground operations in 43 and manufacturing facilities in eight countries. In 2011‚ Ranbaxy Global Consumer Health Care received the OTC Company of the year award. Ranbaxy is a true pioneer among Indian
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to the Daiiichi - Ranbaxy acquisition RANBAXY LABORATORIES LIMITED Ranbaxy Laboratories Limited‚ India’s largest pharmaceutical company‚ was an integrated‚ research based‚ international pharmaceutical company producing a wide range of quality‚ affordable generic medicines‚ trusted by healthcare professionals and patients across geographies. It was incorporated in 1961 by Singh’s grandfather Bhai Mohan Singh‚ further his son Dr. Parvinder Singh succeeded it‚ transforming Ranbaxy into India’s first
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A REPORT ON Ranbaxy-Daiichi Deal 1/26/2012 Ranbaxy-Daiichi Deal Introduction: Daiichi Sankyo bought Ranbaxy for $4.6 billion in June 2008. This report studies the implications of the merger between Ranbaxy and Daiichi Sankyo‚ from an intellectual property as well as a market point of view. There are many critical events happening in international pharma market including the growing preference for generics‚ increasing dominance of emerging markets such as India‚ fast approaching patent expiry
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Case of Ranbaxy Laboratories According to the case study‚ while other companies were driven by large R & D budget‚ Ranbaxy Laboratories attained success by developing capabilities in manufacturing and marketing‚ fanning out into seven developing market‚ and growth in strength in product engineering. The company aimed at being a low cost manufacturer to compete with global players in market abroad. It does so by employing to the concept of total activity cost to optimize cost. Ranbaxy in global
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Introduction In the present age‚ businesses have to intensive analysis themselves to improve shortcomings and get higher profit; SWOT analysis is a good way to choose. This essay will introduce the definition of SWOT analysis and the background of why people use it frequently. After that‚ there will be few examples to proof the opinions of SWOT analysis will help enterprises a lot on proving of their management and strategic planning. The merits and shortcoming when using this process will also
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