COLGATE - PALMOLIVE CO. FINANCIAL STATEMENT ANALYSIS Table of Contents CHAPTER 1: BACKGROUND OF COLGATE Colgate was founded as a small business which mainly in New York in 1806‚ Colgate Palmolive (CL) never stops its step on developing and improving its business‚ at the same time‚ the exploration of Colgate has ever never stopped as well. Through acquisition and expansion strategies‚ according to Forbes‚ Colgate has become the 65th largest company in the world
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SWOT analysis From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search A SWOT Analysis is a strategic planning tool used to evaluate the Strengths‚ Weaknesses‚ Opportunities‚ and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey
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Concluding concepts 13 Colgate: one squeeze too many? Colgate is the world’s number one toothpaste company but they have their eye on another market – over the counter (OTC) drugs. What would you think of Colgate aspirin or Colgate antacid? Would you buy Colgate laxatives or Colgate dandruff shampoo? That is exactly what ColgatePalmolive would like to know. Colgate wants to investigate the possibility of entering the over-the-counter (OTC) drugs market. Can it use its Colgate brand name‚ developed
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Colgate Palmolive With a continuous expansion in it’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and
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Colgate Palmolive With a continuous expansion in it ’s product line‚ Colgate-Palmolive is taking on the look of one of the most stable stocks on the exchange. Colgate has a wide variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes
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1.0 Introduction In a dynamic business environment‚ companies enter industries whenever they see growth or profit potential or exit when they see a decline. As such‚ companies have to consistently practice an internal and external check or analysis on the company to see where they stand in the industry they operate in. The Boston-Consulting Group’s Growth model‚ among all other models provides one of the best guides to analyzing a company’s marketing performance and its potentials.
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1.)The major strategic and ethical issues faced by Colgate in its partnership took many different forms. Colgate did not have any management rights in agreement with Hawley and Hazel. Another issue was the fact that there was dissatisfaction with the logo and name of the toothpaste created by Hawley and Hazel called “Darkie” toothpaste. Some people had a problem with this because they thought it was racially offensive. think that Colgate should have dropped their partnership with Hawley and
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CASE STUDY COLGATE PALMOLIVE COMPANY THE PRECISION TOOTHBRUSH REPORT Submitted By Group-2‚ Section-D Abhishek Chowdhary‚ PGP2011507 Baljinder Singh‚ PGP2011587 Jubin Mahajan‚ PGP2011668 Rishabh Ratna‚ PGP2011825 Roopak Bhartee‚ PGP2011833 Vasanth C‚ PGP2011930 Vineeta Singh‚ PGP2011940 Executive Summary The Colgate-Palmolive case involves the Precision toothbrush‚ which was entered into the market in 1993 by Colgate-Palmolive. This marketing plan summarizes the company’s
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the domain of local homemade ayurvedic powders or natural herbs. The history of toothpaste in India can be traced back in year 1975.Now the awareness regarding oral hygienic Indian society has increased with the different brands of toothpaste. Colgate-Palmolive
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FACTORSBranding: Should the name of the product on the package and in advertising be "Colgate Precision" or as "Precision by Colgate"Communication and promotion: This is an effective way to pull a market share because it is hard to increase primary demand unless stealing sales from existing productsMajor competitors in the super-premium segment: Oral-B‚ Reach Advance Design‚ Crest Complete‚ and Aquafresh FlexDifferential pricing structure: Niche market vs. Mainstream marketDifferent advantages/ disadvantages:
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