Case Analysis March 29‚ 2012 Presented by: Johnny Burns – Cara Dickinson Joe Martini – Jaime Mizrahi Executive Summary LEGO all started in the workshop of Ole Christiansen‚ who was a carpenter from Billund‚ Denmark. He began making wooden toys in 1932 and by 1934 the company LEGO was formed. LEGO expanded to producing plastic toys in 1947. By 1949‚ the infamous interlocking plastic pieces were crafted. The business of LEGO was ecstatic up until the 21st century. However‚ with an extreme
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Lego Case Study Analysis Pallav Mathur Q 1. What led the LEGO group to the edge of bankruptcy by 2004? By the end of 2003 Lego was already facing crisis owing to dipping profits and declining market pool for toys. Lego had planned to expand into markets beyond building toys and needed huge investment to be made in it. But it found difficult to compete when fad players and other toy manufacturers were giving them stiff competition in a market that already was supposed to be giving lesser returns
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Situation Analysis: * The construction toy market is worth $600 million * Lego is a $1.6 billion business in the construction toy market spread across 130 countries * Lego enjoys 80% of market share in the North American market * Lego is as an esteem brand and is looked upon not only as a toy company but also a company with toys that develop learning and new skills * Due to competitors like Mega Bloks Inc.‚ Hasbro etc. Lego started losing market share * Some of the major reasons
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The changing nature of the toy industry contributed to the downfall of the LEGO Group. As the consumer trend in the toy industry has shifted towards technology and other substitutes like video games and other online activities have reduced the demand for traditional toys. The toy industry was dominated by a few companies that fought over retail space‚ reduced prices‚ and launched new product lines to appeal to more consumers. Furthermore‚ the increasing power of giant retailers like Wal-Mart and
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1. From early 1990s to 2004‚ the Lego Group‚ a long successful toymaker with a world-renowned brand‚ fell into the edge of bankruptcy. Compared with the highest revenue in 1999‚ the revenue in 2014 decreased by 35.6% while the net profit was negative‚ seven times less than that in 1999‚ the lowest in the past ten years. Its net profit margin and ROE were also the lowest. The gross margin and inventory turnover were all lower than its competitors. The strategic moves in the two main periods “growth
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TABLE OF CONTENTS Introduction 1 Strategic Analysis 2 A. Internal Core Competences 2 B. Company mission and vision 3 C. Future goals 4 D. Organizational Structure 5 E. 7-S model analysis7 6 Improvements 9 Open Innovation………………………………………………………………….10 A. Organization of innovation.…………………………………………………………………11 B. Matrix Innovation…………………………………………………………………………..…..12 Reference 14 Appendices………………………….……………………………………………...15 A. Memos…….………………………………………………………………………………………..…15 B. Project A Log
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Project 1: LEGO Codename: Childhood Gina‚ Ines‚ Raul‚ & Katja Agenda } } } } } } } } } Lego in a nutshell Evolution & devellopment Marketing Logistics Glob Communication Economics Organization Bussines law Challenges & future LEGO in a nutshell } Family owned company‚ founded by Ole Kirk Christiansen in 1932‚ Billund. } The name LEGO: “leg godt”‚ meaning “play well”. } The world’s largest toy manufacturers. Development 2000-2013 Income 20002013
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trying to test the visibility on line of the Lego company without using the term “lego” in my search‚ as I consider to be a new customers that wanted to buy new toys and there for not knowing the company. One the first part I have implement different criteria on my search connected to the word “toys” or something similar to it‚ to see the results and to see how close to the top would Lego appear. To say that I was surprised to see that one of the largest toys manufactures in the world wouldn’t even
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Google+ Share on Twitter Smiling child with red brickThe LEGO Group has focused on quality in all its activities since its foundation in 1932. For the LEGO Group‚ quality encompasses both product quality and ethical values‚ and this attitude is deeply anchored in our fundamental beliefs – and our vision and mission. The LEGO Group strives to exceed our customers’ expectations of our products and service‚ and general experience with the LEGO brand. Our quality procedures are set forth in our global
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Owais Siddiqui Professor D.Riechers English 111- Tuesday January 22‚ 2013 Lego Ad This paper discusses the Lego picture advertisement which reads “Kids shouldn’t watch too much TV” (see attached picture). The photograph shows a young male sitting on the sofa pointing a gun towards his temple. The surrounding picture shows a coffee table which has a bottle of an alcoholic beverage which is half-empty. There is also a fallen glass on the coffee table. The picture shows that the young person
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