Thailand: THAILAND ( 2008 ) NUMBERS OF STORES BANGKOK 9 CHIANG MAI 1 PHUKET 5 PATTAYA 5 HUA HIN 1 SAMUI 1 KRABI 1 TOTAL 23 Stores Source: www.subway.com Subway targets consumers ranging from 18 - 45 Years old‚ where business workers are their main consumers. Subway has been targeting mostly foreigners when it was started in 2003. Where they targeted for 80% foreigners and 20% local consumers. This is because when it was first start‚ only foreigners know about the brand
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base‚ and create a new image for ourselves. Marketing Objectives We want to reach another target market by adding our hand-made objects to our product line. Our image now is crafted for our custom-made products and our name is synonymous with quality and status. This will help sell our new line to different customers. The market we will be trying to reach will be of lower income than that of our custom-made projects. We will also only be marketing to local customers for our do-it-yourself items
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only in India‚ but also on shelves across USA‚ UK‚ and the Middle-East. Positioning * Healthy and tasty ready to eat packaged food * Different varieties for South‚ North ‚ east and west * Varying packet size ranging from 100g to 1Kg Marketing Mix Product Haldiram offers a various products as per customers requirement such as sweets‚ dairyproducts‚ snack sets. PRICE: Competitive price to penetrate the unorganized markets. Prices varies according to weights & type of Namkeens & rawmaterials
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Samsung Smart Fridge Marketing Plan Prepared by: Elizaveta Chernova Susanne Pfisterer Kelly Seawell Semih Yilmaz CONTENTS Page EXECUTIVE SUMMARY . ...4 MISSION STATEMENT ...5 CURRENT MARKET POSITION . ....5-9 Product Target Market Analysis Place Price Promotion Processes Physical Evidence MARKET OVERVIEW. .. ....9-10 Description Laws and Regulations Current Business Trends SWOT ANALYSIS 10-13
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Marketing & Operations Strategy Business Report 1.0 INTRODUCTION This report proposes to discuss the current marketing and operations strategies utilised by the Dangote Group of Nigeria - in order to deliver sustainable customer value to consumers within Nigerian market. This sustainable customer value is delivered in an attempt to ensure the safety of market share‚ and increase the profitability and revenue of the existing organisation. This report will also investigate Dangote’s ability
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“I’ve got a small business with only 3 full-time staff. Marketing Planning’s no real practical use to me! Besides‚ I can’t afford the time and/or the money to do it” The writing of a marketing plan is extremely important step in the functioning of an effective and successful business. A marketing plan will give a snapshot of where the business currently stands‚ where the business hopes and wants to be and what needs to be done to achieve this. This is crucial if the business wants to grow or
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MARKETING PLAN OF MADERA SAN JOSE Marketing Tools Madera San Jose‚ from the name itself‚ will offer wood products specifically hardwoods or lumber that would be further used for production of different products such as wood furniture‚ residential or commercial structures‚ and etc. Madera is the Spanish word for “wood”. Madera San Jose’s hardwood products will be expounded on in the next part of
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Multilevel Marketing: A Legitimate Business Opportunity Caleb Bowers Belhaven University BSM 392 – Business Research Methods Professor: Dr. Parker April 18‚ 2013 Abstract The following article has been written to provide information and further scholarship in which supports the hypothesis that a direct sales job with a multilevel marketing company is a legitimate job opportunity and can provide a viable business model for starting and maintaining one’s own personal business. This article
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Marketing Strategy for a Self-Storage Business By: Mayra Ramirez‚ Alyson Voyles‚ Suzanne Guebara Andrew Buckham‚ Israel Tijerina Contents EXECUTIVE SUMMARY 1 THE CHALLENGE 2 SITUATION ANALYSIS 2 Company Analysis 2 Customer Analysis 2 Competitor Analysis 3 Climate 4 SWOT Analysis 4 MARKET SEGMENTATION 6 MARKETING STRATEGY 7 Product 7 Price 8 Distribution (Place) 9 Promotion 9 CONCLUSION 10 BIBLIOGRAPHY 11 Figure 1 - Competitor Pricing 3 Figure 2 - SWOT Analysis
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Assignment brief – QCF BTEC Assignment front sheet Qualification Unit number and title BTEC Level 3 90 Credit Diploma in Business Unit 3 - Introduction to Marketing Learner name Assessor name Mat Hines Date issued Hand in deadline Submitted on Week commencing 10 Nov 28 November 2014 (midnight) Assignment title Assignment 2 of 3: Marketing Research at Thorpe Park In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers
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