Background and Aims 1.0 Introduction 1 This study explores the impact of relationship marketing on customer loyalty in banking context. In particular‚ it will discuss the significance and influence of the underpinnings of the relationship marketing such as trust‚ commitment‚ conflict handling‚ values and empathy on customers’ loyalty in the banking sector. This chapter contains; (1) Background of The Study‚ (2) Problem Statement‚ (3) Specific Objectives of This Study‚ (4) Research Question
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Class #2: EXTERNAL ENVIRONMENTAL ANALYSIS - LOBLAW 1. Please give a summary of the case / problem statement • Threat of new entry in industry‚ company thinks they may need to take some action to either prevent this or stay competitive 2. What environmental components are relevant for Loblaw’s external analysis? Why? • Industry: Grocery Retail • Technological- new technologies (RFID‚ ECCNet) o Process management‚ integration of store
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of this journal is available at http://www.emerald-library.com/ft Case studies on the implementation of TQM in the UK automotive SMEs Sha’ri Mohd. Yusof Universiti Teknologi Malaysia‚ Johor Bahru‚ Malaysia‚ and Elaine Aspinwall University of Birmingham‚ Birmingham‚ UK Keywords TQM‚ Implementation‚ Case studies‚ Small-to-medium-sized enterprises Abstract Describes the methodology and findings of four industrial case studies conducted on the implementation of TQM in automotive small and
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1. Executive Summary Zipcar‚ a self-service car company with the largest active membership base of any car-sharing service in the United States‚ is facing a problem with the availability of the vehicle at appropriate time. This situation arises when the customer failed to return its car on time and the next customer is waiting at the parking spot with no car to drive despite following proper procedure in reserving a car online. I have determined that I must investigate and reach recommendation
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MedNet Case Analysis Problem Definition - MedNet.com could possibly lose Windham Pharmaceuticals‚ their biggest advertiser‚ to Cholesterol.com‚ which is a condition specific site. - MedNet.com must decide whether to charge for advertising based only on click-through‚ keep its current pricing structure‚ or change its strategy all together. - MedNet.com must decide how it will continue to generate revenue while addressing competitive challenges. - MedNet.com may lose
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CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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profit and their loyal customers were always remained. Bayambang is one of the town with the largest number of barangays in Pangasinan‚ a largest place to establish a business. Business opportunity is increasing like mini grocery market‚ malls‚ fast food chains‚ banks‚ water refilling station and other small and big enterprises. This business establishment where very profitable and have impact to the customers especially here‚ is the groceries stores because customer or people can get or buy
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Summary The case simulation was an exciting and scary experience. The case puts you at the head of a supply chain‚ as a manager who is responsible for the production of two new lines of mobile phones. The two lines of mobile phones only sale from May through December for a total of four years. Throughout the simulation/ case‚ the decisions made impacts performance and the longevity of your company. You are teamed up with team advisors that all have different opinions and can be considered unpredictable
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“EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” Submitted In The Partial Fulfillment Of Degree Of MBA Batch 2006-08 SUBMITTED TO: - SUBMITTED BY:- Mrs. Riya Sharma Rishi Gupta (Project Guide) Roll no. 0471483906 [pic] MAHARAJA AGRASEN INSTITUE OF TECHNOLOGY PSP AREA‚ SECTOR-22 ROHINI‚ DELHI—110085 Ph: 25489493- WHOM
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Executive Summary: 1.1 Reasons for using customer service policies. Current Customer Service policy of Café Fusion: 1.2 Evaluation of CSP and how this affects staff training. 2.1 Communication Methods for CS. 2.2 Customer perception and the influence of Customer service provision. Conclusion: Recommendations: Bibliography Executive Summary: 1 Reasons for using customer service policies. Customer service is the provision of service to customers throughout
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