Introduction: The purpose of this report is to analyze and describe about the case study of Giordano - a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women. Giordano was established by Jimmy Lai in Hong Kong in 1981 and expanded more and more several stores all over the world up to now. In this report also clearly maintains the successes as well as the limitations of Giordano in particularly international environment in each country. Branding philosophy
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Giordano : International Expansion Presented by : # 1 Describe and evaluate Giordano’s product‚ business‚ and corporate strategies. Giordano Storefront Product Strategies : Value for money product. Excellent services. Focused on core items. Customer oriented. Corporate Strategies : Did vertical integration. Asian currency crises. Concentrated on retailing. Business Strategies : Differentiation. Cost leadership Nich # 2 Describe
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Giordano: International Expansion Case Analysis Date submitted: Aug.9‚ 2010 Submitted by; dirtyicecream_90@yahoo.com 1.) How would you describe and evaluate Giordano’s product‚ business and corporate strategies? Corporate strategy: * Flat organizational structure * Concentrated on retailing Business strategy * Cost leadership * Niche * differentiation Product strategy: * Value for money product. * Excellent services. * Focused on core items.
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Summary of the Case Giordano is one of Asia’s most successful retailers with operations in East Asia‚ Southeast Asia and the Middle East. The success of Giordano was attributed to factors such as providing excellent customer service‚ understanding consumer’s needs and wants‚ stringent selection and training of staff‚ short design to production cycles‚ and extremely good inventory control and turnover. With a strong emphasis on customer service and value for money Giordano was able to differentiate
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1. Describe and evaluate giordano’s current positioning strategy 2. Should giordano reposition itself against its competitors in its current and new markets‚ and 3. Should it have different positioning strategies for different geographic markets? Giordano’s current positioning strategy: Giordano’s current positioning strategy is value for money or quality merchandise at affordable prices. That’s differentiating their products compare to other rivals. Moreover they put their service different
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1 Executive Summary Giordano is operating within an industry characterised by high and increasing competition‚ intense rivalry between firms‚ threat of new entry‚ moderate customer loyalty and increasing power of suppliers. Giordano’s competitors are all adopting aggressive expansion strategies in Giordano’s Asian markets and are offering products in direct competition‚ as well as products at higher Willingness-To-Pay (WTP) prices. Giordano has historically positioned itself as a producer of
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that Giordano is currently planning on further expanding beyond its well-established presence in Asian markets. Also‚ that Giordano does not currently plan to focus the next stage of development on pricing or on optimizing distribution channels. This conclusion stems from the fact that Giordano’s margins‚ though lower than competitors‚ are still turning a healthy profit and the company appears to be competitive at a pricing level with firms that are selling similar products. Giordano is assumed
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Giordano consolidated its position as a leading casual apparel retailer in Asia by offering customers value for money‚ excellent customer service‚ understand customer’s needs. Besides this‚ key success factors like stringent selection procedures and staff’s training‚ operating efficiencies‚ success inventory control to close integration of purchasing and selling functions and short product development cycle. Giordano brand should be positioned against the competition in both new and existing market
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Giordano International Limited‚ one of the familiar apparel retailers in the Asia Pacific Region which was founded in Hong Kong in 1980 by the founder Jimmy Lai. The origin of the name Giordano was borrowed the name of a New York pizza restaurant. Giordano started from the humble beginnings in the apparel industry as a manufacturer of casual clothing. They manufacturer‚ supply‚ trading‚ export and slowly grow to today’s achievement. In 1981‚Giordano first retails shop was opened in Kowloon‚ Hong
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Giordano is a Hong Kong retailer of affordable casual wear for men‚ women and children. Founded in 1981 by Jimmy Lai‚ it has 8000 employees in 1500 store operating in 31 countries worldwide. Giordano specialize in merchandising economic quality clothes ranging from T-Shirt‚ Long Sleeves‚ Shirts and Denim Jeans. With their cooperate mission that commit them to provide their customer with value money merchandise ‚ professional customer service and comfortable shopping experience at their convenient
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