At present‚ about 100 malls are operational at India with a total area of 19 million sq ft. As per the estimates‚ about 3003 additional malls were constructed across the country by 2010. According to the Jones Lang LaSalle Retailer Sentiment Survey 2006‚ 95% of the respondents expect their gross turnover and expansion all over. About 70% of those who have expansion plans said they prefer malls over high streets for their expansion‚ indicating the rising demand for malls as the preferred destination
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clothes‚ cosmetics‚ furnishings and electrical items available under one roof‚ a growing middle class with higher disposable incomes is heading for the malls in droves. 2. For some‚ it is a way to chill out on movies and food in the added comfort of a fully air-conditioned space. “In short‚ it is a living room for most of them.” 3. The malls are another sign of the new‚ prosperous India‚ of call centers‚ outsourcing and more disposable income‚ of fashionable young people who look as though
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the conflicts between races in suburban communities after World War 2. After the war‚ many people sought to start new lives‚ move out of busy‚ crowded cities‚ and settle into comfortable places of their own. They strove for homes and property that they could be proud of and a safe environment to raise families in. Contrary to popular belief that segregation would be eliminated between whites and blacks after the battle for democracy overseas‚ the majority of suburban communities were still segregated
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Ch-1. Overview Of Malls 1.1.Shopping Malls In Mumbai The tremendous hike in the number of shopping malls in Mumbai is the direct result of globalization. In its march towards the ’Global Village’‚ the shopping malls are providing Mumbai with the gusto to move still further. The shopping malls can be said to be the outcome of the class conscious citizens who prefers sophisticated environs for shopping. In fact‚ the mushrooming of the international brands in India‚ has also created the need
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MALL CULTURE Mall culture is nothing but an exploitative phenomenon mastermind by materialistic sharks of a blind imitation of the wild west for personal gains – and even at the cost of small traders and entrepreneurs who provide spot service to the community while these huge magnet like sophisticated centralized retail chains attract the gullible customer through media and advertisement blitz craze. Where? Of course‚ not in villages and in towns but in metropolis like Delhi‚ Mumbai‚ Chennai‚ Banglore
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Summary: Mall Attractiveness and Shopping Preferences is a study conducted to find out what variables attract shoppers to a mall‚ their preferences and how mall operators should consider this significant analysis to implement an effective strategy to position their strategy. The study involved five major shopping malls in Davao City: SM City Davao‚ NCCC mall of Davao‚ Gaisano Mall of Davao‚ Gaisano South City Mall and Victoria Plaza. Factor analysis is applied for this study and complimented
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Case Study #2 Mall of America: Shopping and a Whole Lot More Marketing 3301.N1‚ Dr. Charles Little Amanda Shields November 15‚ 2014 1. Why has Mall of America been such a marketing success so far? The Mall of America and its massive size is able to do what most malls could not. It was able to implement marketing strategies that have been successful for small-scale retail‚ use them on a much larger scale‚ and offer something for everyone‚ a process of market segmentation and retail mix.
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Mall of America Why has the Mall of America been such a marketing success so far? The main reason for the success of the Mall of America is its unique retail-entrainment mix. This mall offers more than the regional malls. Because of the uniqueness of this mall it attract 40 million visitors each year. Visiting the one-stop complex offering retail shopping‚ guest service‚ convenience‚ and a huge variety of entertainment and fun for all. The location was the focus of the mall along with the size
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A STUDY ON COUPON MALL IN FULLFILMENT OF THE REQUIREMENT FOR THE RETAIL MANAGEMENT COURSE PROF. ASHIS MISHRA UTKALIKA MOHANTY 1211058 ABHINAV DAHARWAL 1211090 RAMANJIT S ANAND 1211130 PUSHPENDU KUMAR 1211285 DEEPAK KARWASARA 1211091 INDIAN INSTITUTE OF MANAGEMENT BANGALORE Executive Summary A detailed study has been conducted on Coupon mall‚ a discount format retail chain to understand the problems which Indian value focussed retailers are facing. The purpose
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Shopping Mall Observation A sociological observation was conducted at Manhattan Village mall from 5:48 P.M. to 8:00 P.M. on Saturday‚ September 18‚ 2010. There were many different types of ethnicity and different ways of how people act. On the observation day‚ there were many people in groups of three or more. People tend to just worry about themselves and their own group. Many families brought little kids and let them play around the water fountain. People are so unique in so many ways such as
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