Watsons water (A) Product attribute‚ Customer needs and Buying Process Buying process can be differentiated into 4 stages: –Need identification -water is important for human body since about 70% of human body is made by water. - eg. Someone needs to drink water after doing exercise in order to recover his/her body. –and evaluation -Customers usually compare one water product with another brand’s water product before make a final decision. -they typically think about the price‚ quality‚ and taste
Premium Drinking water Bottled water
Management Summary 9) Industry Analysis – Porter’s Five force 9.1) Rivalry among existing firms 9.2) Potential of new entrants into industry 9.3) Power of suppliers 9.4) Power of buyer 9.4) Threat of substitute products 10) Macro-environmental – PESTAL analysis 10.1) Political and legal environment 10.2) Economies environment 10.3) Social & Cultural environment 10.4) Technological environment 10.5) Extreme Events 11) SWOT analysis 11.1) Internal factory – Strength / Weakness 11.2) external
Premium Strategic management Marketing Retailing
The Airlines Industry was originally initiated in USA as a fastest and luxury mean of travel in the 30s¡¯. With the tremendous development on technological‚ we have numerous airlines in the world. Yet‚ just like any industry‚ there are always winners and losers in the long run. This paper is use to analyze the factors from an economics perspective that drive the industry prospect and their threats in the recent years. In the report‚ we have analyze‚ based on the data from industries and also their
Premium Management Education Strategic management
Trends in the retail industry I) Retail sales: overview For the period January-April overall retail sales have increased by 0‚7% in 2014 (from HK$172‚3m to HK$173‚ 5m): The small increase in retail sales in mainly due to the 14‚3% growth rate that occurred in January 2014. For three consecutive months retails sales have experienced negative growth with a peak of -9.8% in April 2014 as shown in the graph below. Retail
Premium Retailing Inflation Business
The Tourism industry is an important industry in Hong Kong. Inbound and outbound tourism is the major income of Hong Kong. According to the result from the Tourism Commission‚ in 2011‚ Hong Kong received a record-high of 42 million visitors from around the world‚ a remarkable increase of 16.4% over 2010. It is also the first time that the number of arrivals surpassed the 40 million mark. The appreciation of most major currencies against Hong Kong dollar and the improving travel sentiment have fueled
Premium Tourism Travel agency Travel agencies
Global Business Cultural Analysis: Hong Kong Dr. Maria Marin Business 604 History Hong Kong has been inhabited for millennia‚ with the early Che people settling the land early on. During the period of the Warring States in Mainland China‚ Yuet people immigrated from the north and forcibly assimilated the Che people. During the time of the Qin Dynasty Hong Kong was made a part of unified Imperial China. Throughout the Han Dynasty in the 10th century the region grew in
Premium Hong Kong People's Republic of China
Chinese regained sovereignty of Hong Kong. One of the important factors of Hong Kong is its economy. Hong Kong’s economy is characterized by low taxes‚ minimum government intervention and free trade. It is one of the largest trading economies in the world‚ as well as a major service economy‚ with strong links to the mainland China‚ and other countries in Asia. Hong Kong is also responsible for intermediating forty percent of China’s external trade. Hong Kong is governed by a principle of
Premium International trade Progressive tax Tax
University of Phoenix Material Kristina Mastroieni Learning Team Worksheet: Strengths and Weaknesses Assessment and Preliminary Project Plan (Due Week Two) Directions: By responding to the following questions‚ your team will lay the foundation for building a successful Learning Team Charter. These questions will ask team members to think about their individual goals‚ strengths‚ and weaknesses and then consider this information in light of the overall mission of the team. By conducting
Premium Member of Parliament Project management Learning
the growth of Hong Kong as a ‘global city’‚ and the forces which will determine its future growth development. Word count: 1952 words Globalisation that is happening in the world today gives rise to the context of global cities. This global city is advanced culturally‚ socially‚ politically and especially economically. Hong Kong is considered as a major city in the world. In fact‚ it is regarded as the 5th global city in the world. According to Mr. Andrew Chen of Hong Kong company incorporation
Premium Economics Economy of the People's Republic of China Economy
Strengths and weaknesses run through every single person that has ever existed. Everyone can be defined through some sort of strength or weakness. In most cases people have to truly be in tune with and balance both of these traits because some people’s greatest weaknesses can be turned into their greatest strengths. Personally when looking introspectively I can see that there are many weaknesses and strengths in my life. To change them and though the quest begins by first realizing what they are
Premium Leadership Skill Communication