GREEN MARKETING IN THE AUTOMOBILE INDUSTRY ABSTRACT Green marketing in automobile industry Green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities‚ including product modification‚ changes to the production process‚ packaging changes‚ as well as modifying advertising. Other similar terms used are Environmental Marketing and Ecological Marketing. Green‚ environmental and eco-marketing are part of the new
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proposes to investigate the effects of recession on the automobile industry in world specifically in United Kingdom‚ United States‚ India and Japan. This includes its effects on employment sector‚ advertisement sector‚ Research & Development Sector‚ Banking Sector and other sectors related to this‚ the effect on overall economy and the related terminologies thereof. Also‚ the aim is to the study of effect of recession on downturn in automobile industry due to changes in Trade Agreements between two countries
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Major Players in Automobile Industry Automobile industry is booming in this century. India is one of the key players in the international automobile market. One of the fastest growing sectors in India is the automobile industry. High demand for cars‚ two wheelers and other vehicles has driven the growth of the automobile sector. The list below gives the name of the best automobile companies in India. Bajaj Auto Ltd : It is market leader among the automobile companies in India. The Bajaj Group’s
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1. Changes in the structure of the auto industry The 1965-1972 automobile industry was a low competitive environment‚ and as a consequence was a profitable industry. Indeed‚ during this period: Industry rivalry was rather low: The automotive market was fragmented into separate national markets and the primary concern of manufacturers was their domestic sales. As a consequence only a few competitor were disputing each market. The supply was meeting the demand in a correct manner: the production
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Politics can be defined in a number of ways on the basis of its focus‚ activities and outcomes. In this section‚ we aim to interpret the relevance of politics in the automobile industry considering the different forms that we have encountered in class. 1) Politics as the Art of Government. The role of politics is to concern itself with the governance and the administration of the city state. The result of this form is setting up of various institutions responsible for the welfare of the state. The
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PESTLE ANALYSIS OF AUTOMOBILE SECTOR OF INDIA: PESTLE Analysis PESTLE Analysis is a simple‚ useful and widely-used tool that helps you understand the "big picture" of your Political‚ Economic‚ Socio-Cultural and Technological‚ Legal and Environmental aspects. As such‚ it is used by business leaders worldwide to build their vision of the future. PESTLE analysis is concerned with the environmental influences on a business. Identifying PESTLE influences is a useful way of summarizing the
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INDUSTRY ANALYSIS Today the automobile sector in India contributes 5% to the nation’s GDP‚ making it a prominent player in the economy. It will contribute around 19% of the Tax collection for financial year 2009-10. Following have been the features of Auto industry in the past financial year. The following tables and charts consist of the performance of Auto industry in past few years. Industry Aggregate (Rs in million) | | AMJ 10 (E) | Net Sales | 363904.38 | Change (%) | 39% | EBITDA |
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Automobile Industry PEST Analysis 1. Political Factors A) Environment Concerns: Leading to the quest for eco-friendly cars‚ people would prone to buy hybrid or even pure electric cars in the future. B) Government Regulations: Limitation on high emission car purchase‚ and the restrictive passage of autos in downtown area‚ as well as the limitation on license plate (number plate) in huge cosmopolitans. C) Some pioneering states in the US have started to set the rules to govern robotized
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per the McKinsey & Company report on “The Future of the Automobile Industry”‚ the ecosystem of the industry is changing fast and is becoming more regulated due to strict environmental restrictions and emission control and alternate fuel requirements. Automobile has always been considered as means of both “transportation and personal expression”‚ but Generation Y of millennial do not concur to that psychology of Baby Boomers. Today automobiles are more about vehicle connectivity‚ interactive safety
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Economics of General Motors The role of the automotive industry in U.S economy is quite important. Given the multiplier effect‚ its impacts on other industries such as glass‚ steel and rubber‚ so it is considered an industry that shows some level of welfare in the economy one that has a greater share of production in manufacturing. The automobile industry provides thousands upon thousands of jobs‚ and in the last century the automobile has revolutionized the world‚ and become an indispensible
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