trademark for a paltry fee of $35. The Swoosh was meant to symbolize a wing of the Greek Goddess. 1972 marked the breakup of the BRS/Tiger relationship. BRS soon changed its name to Nike‚ Inc. and debuted itself at the 1972 Olympic trials. In 1973‚ Steve Prefontaine was the first prominent track star to wear Nike shoes. The late 70’s and early 80’s also saw John McEnroe‚ Carl Lewis‚ and Joan Benoit sporting Nike shoes. Nike popularity grew so much that in 1979 they claimed 50% of the U.S. running market
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NAME: PHILLIP H. KNIGHT Position: Chairman of Board of Directors in NIKE‚ INC The Nike boss wasn’t a big fan of advertising‚ but the company’s flair for promotion launched an athletic-shoe revolution. "Play by the rules. But be ferocious."-Philip H. Knight In 1993‚ the man whom The Sporting News voted "the most powerful person in sports" wasn’t an athlete‚ a manager or a team owner. He was Philip H. Knight‚ the dynamic iconoclast who for nearly 30 years has shod the feet of sports legends and
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* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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thread : How to Write a 12 Essay in Just 10 Days View Single Post 04072011‚ 04:16 PM AcademicHacker Junior Member Join Date: Jan 2009 Posts: 57 # 421 100 Great Examples (SAT Essay): 1. Steven Job (Apple Computers) 2. Michael Dell (Dell Computers) 3. Richard Branson (Virgin Records) 4. Donald Trump (Real Estate Mogul) 5. Howard Schultz (Starbucks) 6. Jack Welch (General Electric) 7. The Google Guys: Larry Page and Sergey Brin 8. Andrew Carnegie 9. Nelson Mandela
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who for nearly 30 years has shown the sports legends alike. He studied at The University of Oregon and had competed in the school track team. He was a rising track star setting records for himself trying to meet up with Steve Prefontaine a running sensation who died tragically at a very young age. Philip graduated in 1959 with a B.S. in Business Administration. Before that he set a record for the fastest mile run setting the record at 4 minutes and 10 seconds later he also received
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Nike’s Cultural Audit Today a shoe is more than something to protect and keep one’s feet warm‚ it is a fashion statement‚ an athletic enhancer‚ rebellion‚ status‚ and the ins and outs of coolness. Shoes‚ mainly athletic shoes have changed drastically throughout the years. From weight‚ size‚ look‚ and comfort ability‚ Nike has been the leading footwear company to develop and lead such a growing industry. Peter Hitchcock‚ the author of Oscillate Wildly‚ wrote‚ “The shoe is magical‚ within both
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Student: Thales Andre Maia de Oliveira Course: Marketing Management Professor: John LaPerla FINAL EXAM MSc Marketing 2012-2013 Thales Andre Maia de Oliveira Table of Content • Executive Summary ……………………………………… 3 • Introduction.………………………………………………. 3 • External and Internal analysis.……………………………. 6 • Segmentation‚ Targeting and positioning analysis..………. 7 • Marketing strategies.………………………………………. 8 • Marketing Mix..…………………………………………..... 9 • Costumer Relationship Management……………………
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Lori Arnold is a Crook After the meatpacking plant closed‚ farms started going out of business‚ and people began leaving Oelwein‚ Iowa‚ the town was left in a state of economic distress. To fill the gap‚ workers began using and/or selling methamphetamine in what would be known as “mom and pop” meth labs. Biker gangs like The Sons of Silence‚ The Grim Reapers‚ and The Hell’s Angels took the opportunity to bring in their own meth and sell it to the vulnerable and increasingly desperate people
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of Marketing Strategy Nike has focused on selling a brand that represents success and excellence. In order to convey that to the public the company has combined a marketing strategy that is difficult to beat. Signing up athletes like runner Steve Prefontaine‚ NBA player Michael Jordan‚ golf Player Tiger Woods‚ and Tennis player Maria Sharapova‚ has helped Nike build a strong reputation of excellence and gain the loyalty of the public. Michael Jordan’s line of shoes yielded a revenue of $100 million
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Case Study- Nike 1. Discuss how Nike’s growth can be attributed to its targeting of diverse market global segments. In the 1960’s Nike was only making running shoes. At this point in time not many people knew of Nike or the Nike swoosh. In order to increase brand awareness‚ they started paying athletes to wear their shoes. However‚ very soon Nike learnt that in order to be a global brand they needed to appeal to different market segments‚ not just athletes. Hence‚ they then decided to tap
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