Gucci (Italian pronunciation: [ˈɡuttʃi]) is an Italian luxury fashion house‚ part of the Gucci Group‚ which is owned by French company Kering formerly known as PPR.[2][3][4] Gucci was founded by Guccio Gucci in Florence in 1921.[5] Gucci generated about € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine’s annual 2009 "Top Global 100 Brands" chart created by Interbrand.[6] Gucci is also the biggest-selling Italian brand.[6] Gucci
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Animals and other living creatures in this world‚ share the same right as us to have their own independent existence and modes of living. Edward Freeman in his famous quote regarded to the relationship between humans and animals states “The awful wrongs and suffering forced upon the innocent helpless‚ faithful animal race forms the blackest chapter in the whole world’s history”. Even though the human race slaughters animals to fulfill resources needed to sustain the population‚ still is not satisfied
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Competitive advantage at Louis Vuitton and Gucci INTRODUCTION TO THE CASE: NAMES FIRST (2) This case explores the competitive advantage in the world of high fashion luxury goods. Does the advantage come only from the brand name or there are other advantages? Louis Vuitton and Gucci are brand names which are always associated with high fashion and are among the most successful international fashion houses. (3) THE FIRST PART OF THE PRESENTATION examines the value chain and the value system of the
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campaigns. In 2004‚ H&M launched its first designer collaboration‚ partnering with Karl Lagerfeld‚ creative director for Chanel. The success of the Lagerfeld collection lead H&M to collaborate with other designers and celebrities including Stella McCartney‚ Madonna‚ Jimmy Choo‚ Versace and David Beckham among others to create collections that go on sale in a limited number of stores and with a limited number of products. Designer collaboration has become part of
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Introduction In this report‚ an inside look will be taken on Hennes & Mauritz AB (H&M). We will analyse on it using PESTEL‚ Porter’s Five Forces and SWOT to get a clear concept of what H&M is today and where it can go. This positioning will be helpful in strategy designing. Company activities H&M was established in Västerås‚ Sweden in 1947 by Erling Persson. We now sell clothes and cosmetics in around 2.200 stores around the world. * H&M offers fashion and quality at the best price
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Future graduates of fashion courses will have an important role to play in the drive towards making fashion sustainable. In the ever-changing world of fashion‚ can sexiness‚ luxury‚ corporate responsibility and sustainability work in harmony? Introduction “In the past‚ fashion was a celebration; at the dawn of the twenty-first century‚ it has become big bussiness.“(Francois Baudot‚ 1999‚ P.321). The fashion industry stands out from other industries in its universal and media appeal. There
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Introduction On August 03‚ 2005‚ Adidas-Salomon AG (Adidas)‚ Germany’s largest sporting goods maker announced acquisition of the US-based Reebok International Limited (Reebok) for $3.8 billion. The share prices of both the companies recorded an increase on the day of the announcement of the deal. The share price of Adidas increased by 7.4% from €147.52 on August 02‚ 2005 to €158.45 on August 03‚ 2005 on the Frankfurt stock exchange‚ while Reebok’s share price at the New York Stock Exchange rose
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Alexandria higher Institute of Engineering and Technology Engineering Economy (EM 431) ADIDAS SWOT and PESTEL Analysis Name Ahmed Fawzy El-Safty Esraa Ahmed Tawfeek Submitted by: Section 1 1 1 2 2 3 3 3 No. 13 21 29 31 38 63 65 74 Aya Abd-El Razak Mohamed Aya Hesham El-Shenaway Basma Medhat Abd El-Zaher Ali Mahmoud Soliman Omar Ali Fahmy Katary Karim Mohamed Abd El-Salam Submitted to: Dr. Islam Nazier Page 1 of 19 Table of Contents 1.0 Introduction ..............
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“What got you here may not get you where you want to go.” Background Gucci Group comprises several world-renowned brands: Gucci‚ Bottega Veneta‚ Yves Saint Laurent‚ Alexander McQueen‚ Balenciaga‚ Bédat & Co.‚ Boucheron‚ Sergio Rossi and Stella McCartney. Some have existed since the 19th Century; others are still young enough to have their founders as Creative Directors. These businesses create and sell ready-to-wear‚ leather goods‚ shoes‚ jewellery‚ perfumes and other high-quality luxury
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Marketing in the Modern Organization Introduction Marketing has been viewed traditionally as a business activity. The role of the marketing in the modern organization is to integrate the customer needs and wants to the other organizational function such as R&D and production. The concept of the marketing is to achieve corporate goals through meeting and exceeding customer needs and expectations better than the competition. Marketing tries to create customer value with the aim at long term satisfaction
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