high reputation in Asian and Europe respectively. Our Tiger Beer campaign was "Discover the tiger" sourced from The Face (February 2003) (See Appendix A). The competing brand for comparison will be the "Reassuringly Expensive" campaign from Stella Artois done by BBDO‚ which was an award-winning ad on several advertising ceremony. (See Appendix B) Communication Objectives Since Tiger Beer is unfamiliar to Western market‚ the objective here mainly focuses on brand awareness to the target customer
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Stella McCartney 1. Stella McCartney is a long-life vegetarian and an animal rights activist‚ which is evident in her designs as she does not use any leather or fur in her designs. Stella’s style is elegant and feminine‚ but her style also involves power dressing‚ with womens suits‚ stiff jackets and feminine lingerie. Her designs focus heavily on emphasising strong prints such as leopard and floral. There is a feminine‚ schoolgirl touch to her designs‚ as she includes loveheart prints and lips
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headquartered in Leuven‚ Belgium. It is the leading global brewer and one of the world’s top five consumer products companies. They have a lot of different beers and sell them all around the world. Some important Interbrew brands are Tennents‚ Stella Artois‚ Budweiser‚ Boddingtons‚ Beck’s‚ Staropramen‚ Jupiler‚ Leffe‚ Labatt‚ Hoegaarden and
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answer the following questions. Anheuser-Busch Inbev is one of the largest breweries in the world. “Currently‚ Anheuser-Busch InBev has a product list of more than 200 beers‚ including global best-sellers Budweiser‚ Stella Artois‚ Beck’s‚ multi-country brands like Leffe and Hoegaarden‚ and strong “local jewels” such as Bud Light‚ Skol‚ Brahma‚ Quilmes‚ Michelob‚ Harbin‚ Sedrin‚ Cass‚ Klinskoye‚ Sibirskaya Korona‚ Chernigivske‚ and Jupiler‚ among others that have helped
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Competitive Advantage and Profitability‚ Course‚ Cornell University Johnson School of Business Management‚ Ithaca‚ New York‚ 2012 N.A.‚ The Nine-Step Pouring Ritual‚ website‚ Anheuser-Busch InBev S.A.‚ Stella Artois‚ Leuven‚ Belgium‚ 2 December 2012‚ http://www.stellaartois.com/?p=506 N.A.‚ Stella Artois‚ website‚ Wikipedia‚ Wikimedia Foundation Inc‚ San Francisco‚ CA‚ 30 November 2012‚ http://en.wikipedia.org/wiki/Stella_Artois N.A.‚ Social Responsibility: Better World Programs‚ website‚ Anheuser Busch
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friends to keep him company. Stella Artois is his sheep dog and his precious companion when he is first washed up on the island. Even when Michael was on the boat he appreciated Stella’s company. “She was our greatest comfort.” Stella Artois senses that Kensuke is a friend. Michael is surprised and feels “betrayed” when Stella doesn’t bark at Kensuke and she doesn’t treat him like a stranger. This signifies the friendship and understanding between Kensuke and Stella. It also indicates to the reader
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lifelong achievement is to be the Best Beer Company in a Better World (AB InBev 2011 Annual Report). Their products are divided into three different types of brands: local‚ multi-country‚ and global brands. Six of their global brands which include Stella Artois‚ Budweiser‚ Skol‚ Brahma‚ Bud‚ Light and Beck’s rank top 10 most valuable beer brands in the world (AB InBev 2011 Annual Report). Their operations span 23 countries‚ including China‚ which has had a strong presence in the company since 1984. Within
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Breaking Free of Convention: Sir Philip Sidney In his sonnet‚ “Astrophil and Stella”‚ Sir Phillip Sidney attempts to break free of the conventional displays of love while still maintaining a conventional sonnet form to represent that love does not follow any “rules”. The poem itself is a metaphor of love‚ infused with drama and passion that ultimately ruins the relationship. However‚ to stay within the confines of a sonnet from allows love‚ an uncontrollable force‚ to be controlled. Sidney wants
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|27 | |Allied Lyons (Carlsberg) |13 | |Coors (Carling‚ Worthington) |20 | |Grand Met (Watneys) |12 | |!nbev (Bass‚ Beck’s‚ Stella) |19 | |Whitbread |11 |
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Stella McCartney Famous English fashion designer‚ Stella Nina McCartney‚ was born September 13‚ 1971. From the young age of twelve she became interested in designing clothes‚ when she made her first jacket. After graduating from Central Saint Martin’s College of Art and design‚ Stella McCartney has made a name for herself in the fashion industry. Stella McCartney shops are spread across the globe in exclusive locations including Manhattan’s Soho‚ London’s Mayfair and Brompton Cross‚ LA’s West
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