dimensions of distance in the international expansion of Starbucks. Maarten de Graaf‚ s1861263 Tom Breteler‚ s2022117 Group 12 13-10-2010 Introduction to International Business Ms. Wilhelm 1. What are the four dimensions of ‘distance’ in Starbuck’s international expansion? The four dimensions are culture‚ administrative‚ geographic and economic distance. 2. How did Starbucks reduce the ‘distance’ vis à vis host countries? Starbucks used many tactics to reduce its distance from foreign
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by Kogut and Singh in 1988 in the Journal of International Business Studies (JIBS)? Explain the formula in your own words. 〖CD〗_j=∑_(i=1)^4▒{ (I_ij-I_iDE )^2/V_i}/4 CDj is the cultural distance between the host country and the home country (in this case Germany). The I’s are the scores on the ith cultural dimensions from Hofstede‚ so in this case the four scores for PD‚ UAV‚ IND and MAS. Vi is the variance of the score of this dimensions. The variances for all dimensions can be calculated
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Cultural Distance Assignment IIB 1. What is the formula developed by Kogut and Singh in 1988 in the Journal of International Business Studies (JIBS)? Explain the formula in your own words. CDj is the cultural distance between the host country (j) and the home country (in this case Germany). It is calculated with a summation of 4 different variables indicating different cultural dimensions. These are uncertainty avoidance‚ power distance‚ individualism/collectivism and masculinity/femininity
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STARBUCKS: Selling Coffee in the Land of Tea 1. Many of the same environmental factors that operate in the domestic market also exist internationally‚ including cultural ones. Discuss the key cultural factors Starbucks had to consider as it expanded into China. Chinese culture was a key environmental factor that Starbucks had to consider when opening its first store in Beijing in 1999. ―The Land of Tea‖ wasn’t interested in the product Starbucks was selling: coffee. It wasn’t a part of
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Executive Summary This assignment is to analyze the U.S. culture and Japanese culture by using Hofstede’s 5 cultural dimensions and Trompenaars’s cultural dimensions. According to the Wal-Mart’s Japanese strategy case to distinguish the difference culture in Japan compare with U.S. There are some problems that Wal-Mart may encounter which are Japan’s current distribution system‚ people’s traditional thinking of low price equate low quality and people would not going big shopping. The inherent
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Starbucks has become one of the most recognised brand in the world‚ known for selling highest quality coffee products. The company discovered that there was a potential in beverage retailing and today operates 8337 stores worldwide. The founder‚ Howard Schultz started in Seattle with a concept of high quality product in a relaxed atmosphere. But a new market is always a new challenge and carries an amount of risk for a company. This assignment is going to analyse the company ’s international expansion
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formula developed by Kogut and Singh in 1988 in the Journal of International Business Studies (JIBS)? Explain the formula in your own words. In the formula CD means the culture difference between two countries. Iij is the country score in a certain cultural dimension. Vi is the Variance of the score of one of the 4 dimensions. If this formula is filled in‚ the CD between 2 countries will come out. 2. What is the difference between mean and variance? Can you explain the example given in the lecture
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The Consequences of Distance Education: the Formation of Cultural-Identity and Self-Identity 1) Today‚ Canadian teens face many hardships in relation to education. In today’s day and age‚ Aboriginal education has become a growing topic of discussion for policy makers and educators. The past wrong doings of residential schools has created a negative legacy amongst Aboriginal people and their perception of Western education‚ as well as their experience in Western schools. Numerous Indigenous
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Introduction: In 1980‚ Social psychologist Greet Hofstede has developed “Cultural Dimension Theory” using the huge data collected from 117‚000 IBM employees during 1967 to 1973. He has first focused on 40 largest countries and then extended his research to 50 countries and 3 regions. This initial analysis identified systematic differences in national cultures on four primary dimensions: power distance (PDI)‚ individualism (IDV)‚ uncertainty avoidance (UAI) and masculinity (MAS)‚ which are described
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products Customers are willing to pay this high price in order to receive The Starbucks Experience‚ in which “we’re not in business of filling bellies‚ we’re in the business of filling souls”. * Anytime‚ anywhere By opening new shops‚ Starbucks allows people to reach their stores anytime‚ in the shortest distance. It seems that there are not many places left without Starbucks. * Food offerings: Starbucks add in their menu everything from Krispy Kreme doughnuts and Fresh Fields gourmet
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