WITH STAKEHOLDERS Corporate Communication Case study 1.1 09-17-2013 Josine Kremer - 414794 CASE STUDY 1.1 BARCLAYS BANK: HOW (NOT) TO COMMUNICATE WITH STAKEHOLDERS QUESTIONS FOR REFLECTION 1. Discuss each image crisis for Barclays. - Image crisis no. 1: ‘A world needs a big bank’ campaign vs. closing 170 branches in the UK. In 2000 Barclays launched a ‘Big’ campaign with the slogan: ‘a big world needs a big bank’. Barclays wanted to be seen as an ‘big’ bank by its important stakeholder groups
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A stakeholder is someone who has an interest in a business. Stakeholders are individuals‚ groups or organisations that are affected by the activity of a business. Customers are arguably the most important stakeholder. This is because they are the main source of cash flow in a business. This means that the business has to listen to what the customers want and need in order to make a profit. Customers Customers are arguably the most important stakeholder. This is because they are the main source
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Managerial Stakeholder Theory To predict real-life phenomena we need theories. Similarly‚ stakeholder theory is a theory which is used to explain the phenomena of motivation for corporate social disclosures. This research work is based on the concept of stakeholder theory and its practical applications in predicting the phenomena of corporate social disclosures (van der Laan 2009). Further there will be explanation of Managerial stakeholder theory. The concept of stakeholder theory has got popularity
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Introduction Stakeholder is a person having direct or indirect interest in the firm’s objective‚ which include customer‚ board of directors‚ employees‚ shareholders‚ suppliers etc. They track the satisfaction of various constituencies who have critical interest in and impact on the company’s performance (Kotler Keller‚2012). Take gate gourmet as an example it is the supplier of British airways‚ as a stakeholder it plays an important role in the development of the firm whereas it is also crucial
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Part A Section (i) The articles chosen for this essay paper were “Corporate Environmental Reporting: A test of legitimacy theory” by Trevor D. Wilmshurst and Geoffrey R. Frost and “The Stakeholder Theory: Concepts‚ Evidence and Implications” by Thomas Donaldson and Preston Lee. There were several factors that contributed to my choosing these particular articles for my study. First and foremost‚ these articles were both peer reviewed and the journals they were sourced from‚ namely the
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Murray Law‚ Ethics‚ & Corp. Governance Dr. Boneita Campbell Strayer University 2-19-2015 Stakeholders A stakeholder is a person‚ group or organization that has interest or concern in an organization (businessdictionary). Generally the common characteristics stakeholders might have are if they stand to gain or lose through the success or failure of the company. “A corporate stakeholder can affect the actions of a business as a whole” (businessdictionary). PharmaCARE is a well-reputed company
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Case 4.1: Stakeholders and the One Industry Town‚ questions #1-3 1. Identify the stakeholders that influence and/or that are influenced by the company’s decision. The appropriate identification of stakeholders is very important to business corporations as one approach to understanding the environment in which they operate. According to this case‚ there are insufficient eligible workers in the immediate area and workers would have to be attracted from other communities. Employees want to
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Jaguar Land Rover has five engaging stakeholders that are required to make sure that their strategy addresses important issues. Apart from this‚ these stakeholders should also be able to help them in understanding their impacts of sustainability along with a way forward to tackle these impacts. The five key stakeholders of Jaguar Land Rover are customers‚ NGOs‚ policy makers‚ industry organizations and education & communication. Customers Customers express their views related to products by providing
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Philips Electronics “Stakeholders (or interest groups) are tangible‚ visible and approachable groups or institutions which have a direct influence on the functioning of an organisation.” INTERNAL STAKEHOLDERS Employees Philips employees work in different divisions: Healthcare‚ Lighting‚ Consumer Lifestyle and Innovation & Emerging Businesses. Within these divisions‚ you can have a general leadership position‚ occupy a functional leadership position‚ you can be specialist‚ etc. Philips says it’s
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Roles of stakeholders Every organisation has stakeholders. Examples of stakeholder groups (beyond stockholders) are employees‚ suppliers‚ customers‚ creditors‚ competitors‚ governments‚ and communities. They often affect the corporation‚ law and markets but actually it consists of senior management‚ managers and employees. In this assignment‚ we will discuss role of stakeholders in terms of identification of learning and development within organisation‚ what is the nature and application of the
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