5/14/2009 Apple Inc. Case Study Key Success Factors •Expertise in particular technology/research • Proven ability to improve production processes • Customer-need satisfaction • Continued innovation Recommended Strategy Spread out consumer confidence in Steve Jobs to the Apple team and stakeholders Develop and launch the stakeholders. MacBook Air Mini by 2nd quarter 2010 to encourage said consumer confidence in Apple. 1 5/14/2009 Environmental Analysis Internal Positive
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Criticism of Apple Inc. Apple Inc. has received criticism for the use of sweatshop labor‚ environmental destruction‚ and unethical business practices. Additionally‚ it has been criticized for its litigious legal policy of suing before first gathering all the facts necessary to pursue a legitimate lawsuit. Accusations of anti-competitive behavior iPhone There has been criticism of the iPhone and the iPod being locked into iTunes and creating an iTunes Store monopoly for these devices
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Strategic analysis requires analyzing three primary activities which refer to the mission of the organization‚ internal environmental analysis and external environmental analysis. In this stage‚ we can analyze that Apple Inc. is more focus on the components such as the current technologies than on the employees based on the mission statement. SWOT analysis can be used to analyze the internal and external environment of Apple Inc. The internal environment factors are strengths that represent value
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Unit 1 Case Analysis: Apple‚ Inc.‚ 2008 Background Apple Computer‚ Inc. was created by Steve Jobs and Steve Wozniak in April 1976. It started as a computer software and hardware manufacturer. Apple Computer‚ Inc. is famous for having one of the largest and most loyal customer bases that have helped to make concrete consistent growth for the company (Yoffie‚ Slind‚ 2008). In 2007 Apple Computer Inc.‚ became Apple Inc. to mirror its expansion into the consumer electronics market while still
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Hewlett Packard by Steve Wozniak‚ Apple Computers Inc. was established on 1976 by the willingness of these two individuals to create a small‚ practical and user-friendly computer for home usage – with Job’s garage as being the main office‚ the computer was sold only by its system‚ meaning that no case‚ monitor or whatsoever was sold with it (Richardson‚ 2008). In this industry‚ Apple is facing several competitors such as‚ Samsung‚ Lenovo‚ Huawei and Sony‚ but Apple is still the most profitable and
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Introduction Company Background Apple‚ Inc.‚ formerly known as Apple Computer‚ Inc.‚ is a multinational corporation that designs‚ develops‚ and ultimately sells computer software‚ computers‚ and consumer electronics. It was founded by three men of an exceptional intellect; these three men being Steve Jobs‚ Steve Wozniak‚ and Ronald Wayne. Its headquarters is located in Cupertino‚ CA. This illustrious company came into play on April 1‚ 1976‚ and it was known as Apple Computer‚ Inc. on January 3‚ 1977. The
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History of Apple Inc Apple‚ the name itself commands regard and admiration. The world renowned computer company is actually the brain child of perhaps one of the greatest innovators that history has ever witnessed – Late Mr. Steve Jobs. His untimely death has left a permanent hole in the heart of every computer and gadget enthusiast. Steve Jobs‚ with his brain child Apple Inc‚ in the true sense revolutionized the way the world listened to music and operated the traditional computers. The beginning
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that is also facing the company Apple Inc.‚ also known as Apple Computer Inc. before changed its name in the beginning of 2007‚ is an American consumer electronics corporation with worldwide annual sales in its fiscal year 2006 of US$19.3 billion (Edgar Online‚ 2006.) Steve Wozniak and Steve Jobs out of Silicon Valley founded Apple Computer in the 1976 (Ehrenfried‚ 2004.) From the Apple II microcomputer introduced in 1977 to the Macintosh introduced in 1984‚ Apple Computer has became one of the leading
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APPLE INC. History Of Apple Inc. Apple Inc. has been an icon in American industry over the last three decades. It was named the number one “world’s most admired company” by Fortune the last three consecutive years. Over the years‚ The Apple brand name has become synonymous with innovation. CEO Steve Jobs has done a remarkable job turning around the company that was near bankruptcy in 1996. As the name change from “Apple Computer” to “Apple Inc.” in 2007 suggests‚ Apple is no longer just
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Apple Inc. in 2012 [Group] Case Study Prepared By: Aman Chahal Edward Abeleven Ruchi Badhwar Steven Mathews Uttara Jadhav Students of: Marketing Management 6215 California State University – East Bay Prepared For: Lan Wu Professor of: Marketing Management 6215 California State University – East Bay October 11‚ 2012 Table of Contents Introducing Marketing and Apple Inc..........................................................................1 Understanding
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