Pest Analysis on Pfizer Pfizer Incorporated (NYSE: PFE) is a pharmaceutical company‚ ranking number one in sales in the world. The company is based in New York City‚ with its research headquarters in Groton‚ Connecticut. It produces Lipitor (atorvastatin‚ used to lower blood cholesterol); the neuropathic pain/fibromyalgia drug Lyrica (pregabalin); the oral antifungal medication Diflucan (fluconazole)‚ the antibiotic Zithromax (azithromycin)‚ Viagra (sildenafil) for erectile dysfunction‚ and the
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Follow the steps of entering international markets‚ analyze the target potential markets external environments using PEST analysis model. Target potential customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and
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Rationale of the Study We all know that nowadays people loves to try eating new style of foods. Wraps is one of the new snacks that the Carolinian Entrepreneur Students are selling. Everyday there are students who loves to drop by in their food stall just to eat. As we were observing these students who purchase‚ they always have their satisfaction faces while eating the food. And so‚ it shows that the students of the University really liked the product. This is the reason why we chose Wraps
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HUONG HAAND KEN COGHILL E-Government in Singapore — A Swot and Pest Analysis HUONG HA Department of Management‚ Monash University‚ Australia Huong.Ha@BusEco.monash.edu.au KEN COGHILL Department of Management‚ Monash University‚ Australia Ken.Coghill@BusEco.monash.edu.au ABSTRACT This paper aims to review and evaluate the vision‚ the objectives and the strategic framework of e-Government in Singapore. Rapidity‚ Reliability‚ Efficiency‚ Cost-effectiveness‚ Customer-orientation and Accessibility
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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Mexico PEST Analysis Executive Summary Mexico has resulted in recent years as one of the most promising emerging economics nevertheless the downturn occurred in 2009 under the influence of the crisis in the United States. In 2010 the economy has restarted its growth trend‚ which according to the forecast will bring the Country among the elites of world economy. This short paper explains the fundamental factors determining Mexico economic growth using the PEST Analysis Framework. In particular
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How to survive in Spain (without really trying) A quick and useful guide behind a book format. “Spain is Different”‚ by Helen Wattley-Ames‚ will show you that some Spanish stereotypes remain alive. Or so she says. By Belén Calderón If we take a moment to think about it‚ it is quite easy to find contrasts between America and Spain at first sight‚ but they do share some similarities as well‚ as we are living nowadays a globalization procedure in many aspects of life (economy‚ politics‚ education..
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**this was written as the first stage of analyizing Spain for the introduction of a franchise** In the beginning‚ Spain endured a diversified number of cultures. Around 1600 B.C.‚ the Iberians arrived in Spain. Migration into Spain continued from Europe beyond the Pyrenees‚ the Mediterranean‚ and North Africa. Following the Iberians‚ came the Celts. The two cultures merged and established a distinctive Celt Iberian culture. In 1492‚ the Moors‚ a nomadic‚ Muslim tribe of North African origin‚ were
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The kingdom of Spain is roughly about 504‚750 sq. km.‚ including the Balearic and Canary islands (CIA). This land mass is roughly double the size of our state of Oregon. The country is located in Western Europe and borders the countries of; Andorra‚ France‚ Gibraltar‚ Portugal and Morocco (Ceuta and Melilla) (CIA). The country has roughly about 30% arable land and exports much of its agricultural products. The Spanish population is about 40.1 million people with about 1% growth rate (CIA). The
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References: : http://jamesesz.wordpress.com/2009/10/28/marketing-assignment-a-marketing-plan-for-hsbc-7ps/ http://www.managementparadise.com/forums/principles-management-p-o-m/208719-pest-analysis-hsbc.html http://www.scribd.com/doc/18020786/Hsbc-Project-Report
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