CAMBRIDGE SOFTWARE CORPORATION CASE QUESTION 1: IF CAMBRIDGE SOFTWARE IS OBLIGED TO LAUNCH JUST ONE PRODUCT‚ WHICH ONE SHOULD IT BE‚ AND HOW SHOULD IT BE PRICED? For every single version‚ we have calculated the total contribution for each price that segments are willing to pay‚ and chosen the price that can maximize the total contribution. SELL ONLY "STUDENT" VERSION Price Segments unit cost Unit Contribution Seg. Dev. Costs Demand Total Contribution $200 Consultants $15
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suppliers’ financial situation‚ their estimated per unit total cost‚ evaluation as well as a sourcing risk management plan for the supplier selected. Terms of reference To prepare sourcing strategies for key purchased items for Pacific Systems Corporation (PSC)‚ starting with selecting the most appropriate supplier for potentially the next few years Recommendations After carefully considering the estimated per unit total cost‚ SureTech did come out with the lowest cost at $162.5 per unit
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Celestial Navigation is the art and science of finding your way by the sun‚ moon‚ stars‚ and planets‚ and‚ in one form or another‚ is one of the oldest practices in human history. Celestial navigation‚ also known as astronavigation‚ is a position fixing technique that has evolved over several thousand years to help sailors cross oceans without having to rely on estimated calculations‚ or dead reckoning‚ to know their position. Celestial navigation uses "sights‚" or angular measurements taken between
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RESTRUCTURING SONY The electronics and media giant Sony was struggling through the late 1990s and early part of the 21st century. With each disappointment‚ it seemed that Sony’s management launched another restructuring of the company. By 2003‚ commentators were beginning to ask whether restructuring was part of the solution or part of the problem. How should Sony be managing its strategic renewal? Introduction For the first quarter ending 30 June 2003‚ Japan based Sony Corporation (Sony)2 stunned the
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planning to open a new navigation equipment company with my friends. However‚ I am not sure if I can make profits in this market. As new entrant‚ I have to get to know of the current competitive condition of the navigation industry. Thus I do the navigation industry business environment analysis based on Porter’s Five Forces Model‚ and further try to effectively dodge and reduce entrepreneurial risks of failure. 1. Threat from potential new entrants( High) Current‚ the navigation market exists some
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rigidities of Sony In their own success‚ Sony created a problem for themselves – resisting changing‚ and failing to recognize that changes were happening rapidly. All core competencies have the potential to become core rigidities (死板). Core rigidities inhibit Sony’s ability to access and develop new capabilities‚ and it prevents Sony from responding appropriately to changes‚ in particular the rapid changes in technology‚ thus losing their competitiveness. The culture for Sony appears to be
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company‚ Sony Corporation‚ was subjected to a spate of restructuring exercises since 1994 to improve the financial performance and competitiveness of the company. With the initial efforts to restructure the company not yielding results‚ Sony went in for a revamp of the top management in 2000. The efforts by the top management in organizational restructuring failed to put Sony back on the growth track. At this juncture‚ in 2005‚ Howard Stringer became the first non-Japanese CEO of Sony. Under his
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CALIFORNIA SYSTEMS CORPORATION (CSC) Executive Summary: Since CSC has decided to broaden its reach by entering the personal computing industry and made a strategic decision to outsource the DVD drives due to the manufacturing costs involved‚ it needs to decide on the sourcing strategy and select a supplier which would optimize its cost over the long run and result in profits for the company. On the basis of the suppliers considered‚ an evaluation scorecard has been formed which would rate the
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Analysis The case study of: “Sony Targets Laptop Consumers in China” -By: Kellogg School of Management‚ Sachin Waikar PROBLEM DEFINITION BACKGROUND AND DATA ANALYSIS In China 74% of the people own a desktop and about half the population owns a laptop‚ considering that half of the country has broadband internet connection‚ and of the households that own a laptop almost 80% have internet at home‚ the market for laptop in China is very interesting for Sony. Howeve‚ in the past years‚ Sony has been
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Hyperbolic navigation Hyperbolic navigation refers to a class of radio navigation systems based on the difference in timing between the reception of two signals‚ without reference to a common clock. This timing reveals the difference in distance from the receiver to the two stations. Plotting all of the potential locations of the receiver for the measured delay produces a series of hyperbolic lines on a chart. Taking two such measurements and looking for the intersections of the hyperbolic lines
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