of Management and Business Research Volume 11 Issue 7 Version 1.0 July 2011 Type: Double Blind Peer Reviewed International Research Journal Publisher: Global Journals Inc. (USA) Print ISSN: 0975-5853 Impact of Guerrilla Marketing on Consumer Perception By Mohsin Shakeel‚ Muhammad Mazhar Khan University of Lahore Islamabad Campus Pakistan Abstracts - Purpose : Guerilla marketing is one of the growing marketing techniques which are used in advertising industry. Stealth marketing is also a most
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Indian retail presents a great opportunity to the domestic & the foreign investors. On the other hand‚ it also poses a great challenge in terms of customer satisfaction. The purpose of this research work is to compare customers ’ perceptions of two retail formats: Traditional Multi Speciality Stores and Exclusive Showrooms and their purchasing preferences. In addition‚ the paper compares these preferences across demographics. Data were collected through intercept survey in Ajmer city across a range
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Public Perception of Persons with Disability A Comparison of Two Movies: Rain Man (1988) and Of Mice and Men (1981) Introduction Stereotypes constantly accompany different groups of people. This is true of mentally handicapped people as well. Labels such as “slow”‚ “stupid”‚ “ignorant”‚ and even “dangerous” are some stereotypical values that are disrespectfully bestowed on mentally challenged people. (Lewis‚ 2006) The public is now able to view mentally handicapped conditions through the
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Brand Perception & Decision Making Most imaging and document product segments are extremely competitive‚ with multiple brands competing for “share of mind” in the battle for overall market share. In many cases the competing products and services have very similar feature sets and price points that are available through comparable channels. Brand can often be the key discriminating factor in a customer’s decision to select one product over another. Brand is essentially the sum of all experiences
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Running head: EXERCISE AND PAIN PERCEPTION 1 EXERCISE AND PAIN PERCEPTION 2 The Role of Exercise in Pain Perception Mehrdad Semsarilar Charles Sturt University Abstract It has been found that pain sensitivity alters following exercise. A study was carried out among university students to determine whether exercise affects pain perception. Cold pressure test conducted on each of 20 participants before exercise and 5 minutes after 10 minutes of jogging. Results indicated that pain thresholds
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An individual’s perspective clearly impact their perception on the world. In the movie Thierry perspective on art changed his perception of art forever. Thierry viewed art as something which has colours. He had no clue what true art is‚ which Banksy and Shepard Fairey were displaying. In my life I have also experienced something similar to this. When some people think they know everything about technology‚ but then they end up calling a Viper SRT a Ferrari. Thierry has no clue about art. In Thierry’s
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Michelle Tran Mrs. Black-Knyazik Theory of Knowledge/Period 7 15 October 2014 The Truman Show Concepts of perception‚ the nature of reality‚ and the allegory of the cave can be seen throughout the 1998 film‚ The Truman Show. In the beginning of the movie‚ Truman is seen literally with a rain cloudy only above him. But since his line of vision only saw what was in front of him‚ his perception of the weather was limited by what he could see. Meryl‚ his wife on the show‚ was constantly advertising
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Generic Visual Perception Processor (GVPP) PPT Download | Definition of Generic Visual Perception Processor GVPP The ’generic visual perception processor (GVPP)’ has been developed after 10 long years of scientific effort . Generic Visual Perception Processor (GVPP) can automatically detect objects and track their movement in real-time . The GVPP‚ which crunches 20 billion instructions per second (BIPS)‚ models the human perceptual process at the hardware level by mimicking the separate temporal
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The Perception of The American Dream Today the American dream is considered your perception of how you desire to live your life. Most Americans today suggest that the American Dream is a nuclear family which is the concept of having a father‚ mother‚ and children. Some consider the dream is progressing to college to start a successful career that can assist in raising that family. For most Americans the dream is still a thriving and accessible opportunity. A family is a massive element of the
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phrase that is used to explain the way perception can be altered due to the filters that are put on it. Perception of course‚ means the way of understanding or interpreting something‚ however‚ the filter can associate many things. The filter can relate to an agenda‚ paradigms‚ and the way people are raised. Therefore‚ ever person’s perceptive filters must be different. For example‚ a person who was raised in the nineteenth century might have a different perception on the type of nation we live in
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