Strategic Management Nokia Contents 1. Mission 2. Analysis of stakeholder 3. Identification of existing strategies 4. Internal audit A. Resources B. Competences C. Corporate culture D. Value chain E. Summary of what delivers competitive advantage F. Summary of Key strengths and weaknesses 5. External audit A. Remote Environment B. Operating environment C. Boston Matrix D. Summary of Key opportunities and threats 6. Identify strategic option 7
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NOKIA Case StudyHow Can Nokia Maintain its Market Position in the Mature European Market? Project in Markeing Management 1. Executive Summary Mobile phone market in Europe is going through major changes. Key players are losing market share while new and young companies‚ mostly from Asian countries‚ are coming to the market. At the same time the market is slowly expanding when people are buying more phones than ever. The whole process of buying mobile phones has changed in the last few years. People
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SOCIAL FACTORS – BUSINESS ENVIRONMENT Introduction: The main factor that affects most business is the degree of competition – how fiercely other businesses compete with the products that another business makes. The other factors that can affect the business are: Social – how consumers‚ households and communities behave and their beliefs. Legal – the way in which legislation in society affects the business. Economic – how the economy affects a business in terms of taxation‚ government spending
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Question 1 Introduction Effects of Globalization The battles for talent‚ recession‚ inadequate succession planning‚ brain-drain are all the effects‚ of a shrinking global economy and globalization‚ which present both threats and opportunities to companies. With companies striving to obtain a competitive advantage in the global market place‚ the shortage of appropriate skill-sets by individuals to meet unique requirements‚ is becoming more problematic. Holbeche (2009:3) states: “Talent and
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Introduction The article’s main social concern is to examine prevention and intervention methods and their subsequent impact on family poverty and children’s mental‚ emotional and behavioral health. As a conceptual framework‚ Yoshikawa‚ Aber and Beardslee (2012)‚ tackle four aspects of poverty‚ the family and child as the main subjects or selection factors‚ the multidimensional nature of poverty‚ the mechanisms through which poverty effects children on an individual‚ relational and institutional
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for cultural competence. Therefore‚ we are using it to apply to the education sector; specifically‚ in high school and postsecondary settings. The primary lens of this model was for medical/healthcare model of cultural competence. Therefore‚ this model is adapted for the social services sector as a social model of cultural competence. The undergirding of this model is the interrelating of the characteristics of culture to be considered in developing a more equitable and inclusive environment (Purnell
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Social and Cultural Factors in Health Social scientists have made significant strides in shedding light on the basic social and cultural structures and processes that influence health. Social and cultural factors influence health by affecting exposure and vulnerability to disease‚ risk-taking behaviors‚ the effectiveness of health promotion efforts‚ and access to‚ availability of‚ and quality of health care. Social and cultural factors also play a role in shaping perceptions of and responses to
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Ansoff Matrix for Nokia Market penetration Product development Market development Diversification Current markets New markets Figure: The Ansoff matrix Market penetration The aim of market penetration is to sell existing products to an existing market‚ to do this Nokia must do a few things: ■ Change the pricing scheme (for example‚ penetration or competitor based) ■ Introduce discounting ■ Start up a different advertising campaign or consider changing
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Giulio Valmasoni ID 12105895 2012/2013 International and Global Marketing Assignment Social and Cultural Issues that affect International or Global Marketing Approaches Hofstede (1980) defines culture as the “Collective mindset which distinguishes a group from another”. This definition is probably the most comprehensive‚ yet each one highlights one aspect of this elusive concept‚ for example: a problem-solving
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