KWAME NKRUMAH UNIVERSITY OF SCIENCE & TECHNOLOGY INSTITUTE OF DISTANCE LEARING‚ KNUST SUNYANI CAMPUS [pic] TOPIC: THE EFFECT OF BRANDING ON CUSTOMER GROWTH IN THE TELECOMMUNICATIONS INDUSTRY (A CASE STUDY OF VODAFONE GHANA) BY PINAMANG FRANCIS WILLIAMS A RESEARCH PROPOSAL SUBMITTED TO THE SCHOOL OF BUSINESS STUDIES IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF COMMONWEALTH MASTERS OF BUSINESS ADMINISTRATION JUNE 2013 CHAPTER
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In the following essay the problems of Pluto Telecommunications will be outlined and analysed with recommendations offered as to how the issues can be addressed. Identification of the Problems: Communication has eroded between the three departments so that “they are actually working against one another”. This break down has resulted in lost orders and an increase in the number of complaints from customers. Many of the problems experienced probably stem from the rapid growth experienced by the
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Telecommunication Systems at my Workplace Johnna Davis‚ NTC-360 University of Phoenix Joanna Hopper January 28‚ 2006 Telecommunication Systems at my Workplace Introduction In my workplace we use three different telecommunication systems. The three telecommunication systems we use are Aspect‚ Cisco‚ and Lucent. Our offices cover a lot of the southern region of the United States‚ but the main states that our company has is Texas‚ Oklahoma‚ Arkansas‚ and Louisiana. My company now is called
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Riordan Manufacturing Telecommunications Riordan Manufacturing is a global manufacturer of plastic products and custom plastic parts. Headquartered in San Jose‚ California‚ Riordan has manufacturing facilities in Albany‚ Georgia‚ Pontiac‚ Michigan and Hangzhou‚ China. Riordan wishes to continue the company’s position as an industry leader within the plastics industry through a mission that includes maintaining an innovative‚ team based working environment‚ providing support and information for employees
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World Telecommunications IncWorldwide Telecommunications‚ Inc. is a telecommunication company that is rapidly growing; Worldwide Telecommunications Inc.‚ is not only increasing their financial margin‚ but also doubling in employee size. Worldwide Telecommunications‚ Inc. believes it is important to ensure their employees of both genders and every race‚ faith‚ nationality and physical capability have access to equal opportunity and likelihood of success. Below we will evaluate the positive and negative
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stationary one. Because of the broad scope of Telecommunications‚ the group has decided to tackle only the mobile or wireless communications as the main topic. Currently‚ the market is dominated by the Big Three in the Wireless Telecom industry namely‚ Smart Telecommunications‚ Inc.‚ Globe Telecom‚ Inc.‚ and Digitel Mobile Philippines‚ Inc. or otherwise known as Sun Cellular. ------------------------------------------------- History of the Telecommunications Companies in the Philippines * Smart Communications
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not being submitted to any other University for award of any other Degree‚ Diploma and Fellowship. Vivek kumar verma Industry profile India’s telecommunication network is the third largest in the world on the basis of its customer base and it has one of the lowest tariffs in the world enabled by the hyper-competition in its
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Unit 5 Marketing Travel and Tourism products and services The first pieces of work require for Unit 5 is going to ask for a definition and the function of marketing. Advertising ‚promotion products profits Definitions of Marketing The management process responsible for identifying‚ anticipating and satisfying customer requirements profitably. (source: www.cim.co.uk) This is all very well for privately owned businesses. Businesses have two different of section. a type of Businesses are
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Our business- selling telecommunication infrastructure to operators in 3G industry Our concern towards our business 1. should enter the Malaysian market especially Kuala Lumpur 2. expensive investment so it is possible to enter Malaysia market 3. our company future after 5 years Analysis based on Porter’s five-forces-model a) Buyers (operators) – 1. Quality of product 2. Buyers power to determine quantities they need from us to operate (We don’t have freedom to make decision
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S.W.O.T Analysis of Samsung Telecommunications Strength 1. In 2007‚ Samsung Telecommunication reported growth of over 40% and became the second largest mobile device manufacturer in the world. 2. Samsung sold more than 300 million mobile devices which was a close second after Nokia with 300.6 million mobile devices sold in the first three quarter of 2011. 3. As of Q3 2012‚ Samsung is the largest manufacturer of devices running Google Android with a 46% market share. Nevertheless‚ Samsung mobile
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