Lecture1 1. What do you think of Cruise Safety？ 2. What do you think of Cruise Life？ Lecture2 3. What is the advantage to develop Cruise Economy in China？ 4. What is the Challenge to develop Cruise Economy in China？ Lecture3 5. Why there is no big Cruise Company in China？ 6. How should we develop Cruise In China？ Lecture4 7. What is the Core of Cruise Products? 8. What do you think of the different product demanding of Chinese？ Lecture5 9. How can we get a cruise product in China？ 10
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Case Study 1) What is the value proposition of XM to different consumer segments? Who should be the primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences
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XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital radio channels to cars and homes via satellite throughout the country. Such a service was not available before and has the ability to deliver uninterrupted service without any retuning needed. The value proposition here is high quality and ubiquitous radio broadcast‚ in addition to the variety of
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______________________________________________________________________________ XM Satellite Radio Competing in the New Digital World [pic] ______________________________________________________________________________ This case was written by Professor Michele Greenwald‚ Visiting Professor at HEC Paris‚ for use with Advertising and Promotion: An Integrated Marketing Communications Perspective – 7th edition by George E. Belch and Michael A. Belch. It is intended
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Sirius made his way home to the Potter’s feeling strangely conflicted as he landed in front of the house. He stayed on his bike mulling over what he had done. He had had sex with Snivellus’ sister. Moony and Prongs ran out of the house with Wormtail trailing behind them. "Well‚ how was your date?" Wormtail asked always eager to hear about his friends love lives. Sirius couldn’t think of a proper response for his friends ."Uh‚" His mind was still racing with a million thoughts and he wished in
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Porter five forces analysis From Wikipedia‚ the free encyclopedia A graphical representation of Porter’s Five Forces Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the
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Michael Porter’s five forces is a model used to explore the environment in which a product or company operates Five forces analysis looks at five key areas mainly the threat of entry‚ the power of buyers‚ the power of suppliers‚ the threat of substitutes‚ and competitive rivalry. New Entrants Suppliers Industry competitors and extent of rivalry Buyers Substitutes Introduction to Porter’s 5 forces The model of the Five Competitive Forces was developed by Michael E. Porter in his book „Competitive
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There is a constant interest in the study of the forces that impact a company via the usage of competitive advantage. Porter is a recognized leader in competitive analysis elaboration‚ who has elaborated five forces theory‚ which states that competitive advantage comes from the ability to gain profit via investment in an industry sector with higher than the average return. He is the author of main models on determination of main competitive forces and variants of competitive strategies. Porter believes
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Porter’s Five Forces Model Patricia A. Phillips American Military University Abstract Michael Porter‚ an innovative thinker‚ developed a model known as the Five Forces of Competitive Position. This model assist organization and businesses to better analyze their current position in the competitive market. The five forces are as follows: existing competitive rivalry between suppliers‚ threat of new market entrants‚ bargaining power of buyers‚ power of suppliers and threat of substitute
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The five force model is a framework tool used to assist in the analysis of completion within a bounded industry. This model is in essence‚ a model of an Industries’ structure. The five forces comprising this model and identified by Michael Porter to have an effect on industry structure are: rivalry‚ otherwise known as the intensity of competition; the threat of new entry (of competitors into an industry); supplier power or degree by which suppliers in an industry can dictate favorable contract
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