CASE EXAM This case exam for the module ‘Principles of Marketing’ accounts for 70% of the final grade for this module (IBMMK108R1). The two multiple choice tests during the module account for 30% (15% per test). A CASE STUDY OF SINGAPORE AIRLINES EXECUTIVE SUMMARY As a former British Colony that gained full independence in 1965‚ Singapore was essentially forced to make do with its limited resources. This developed into a national obsession with achieving excellence without compromise and
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RSSWORKS INC Case Memo What business model would be appropriate for the RSS Works? The Business model for RSS Works would be advertising supported content by inserting adds on the feeds posted by RSS and while users are surfing the information they add window will automatically open up and thus revenue can be maximised. And they should combine with Freemium and Enterprise model with this combination the content can be developed more. Rather than going for the option of investing in physical
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Main issue: European Sales Division of Computron had to decide what price to submit for its Computron 1000X digital computer for the bid of a purchase contract from Konig & Cie.‚ AG. * Four other computer manufacturers‚ including RMAG‚ EDAG and Digitex‚ would bid for the contract. The competitors’ prices will most likely be around the $872‚000 proposed by RMAG. * Computron used cost based pricing (firm’s standard pricing policy): The European Price= U.S. cost + 33.33% x Cost (Markup)
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To: Zara Management From: Subject: Zara ’s US Expansion Date: 2001 Background Following is an analysis of Zara ’s current expansion strategy into the US retail market and recommendations on future tactics to ensure a successful expansion. Zara ’s expansion strategy thus far has been quite successful; however‚ with every new store opened‚ its ability to maintain an efficient centralized production system and a strong‚ unique culture will be diminished. Analysis Let us first consider Zara
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To: Richard Sullivan From: im26412 Subject: Proposal for Detroit Plant Date: May 26th‚ 2012 Background and Issues Detroit Plant‚ serves as the first plant of HED division within Wriston Group‚ which almost all division products could trace their roots from‚ cannot achieve an acceptable level of profitability for years even we raise the prices or cut wages. The morale of Detroit is poor and it has been plagued by problems such as absenteeism and high turnover rate. Additionally there is coming
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INTEROFFICE MEMORANDUM TO: CARL RAUSCH‚ CEO‚ BIOPURE FROM: XXXXXXXXXX‚ MARKETING ANALYST‚ BIOPURE SUBJECT: OXYGLOBIN LAUNCH DATE: 50 4/22/2010 This memorandum is to propose that Biopure prepare to launch Oxyglobin as quickly as possible. The product should be priced at approximately $150 per unit and be advertised and distributed to emergency care veterinarians for use in dogs. Significant efforts need to be made in trade publications to educate veterinarians in this
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Directive & Informative Memos Review Worksheet This is a review of directive & informative memos that you learned about in Module 3. Activity 1 1. What are the 5 parts of the header of an informative memo? __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ 2. The ‘Subject:’ line should be _____________________________________________________
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analysis: recommend a business model for Merry Men Incorporated (MMI) that maximizes the value proposition for MMI’s stakeholders and enables MMI to have a profitable profit model Please respond to this request with a two page memo on May 29‚ 2013. Organize your memo in three sections using the following order: recommendations‚ current situation‚ analysis and conclusions. Use appendices for supplementary materials (e.g. stakeholder analysis‚ social contract theory
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Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. Singapore started out as a British colony in 1819‚ primarily as a “British commercial base”‚ at the advent of the European discovery of an Oriental maritime trade route. With the formation of the East India Companies‚ the doors of the East were opened for European superpowers such as the British and the Dutch‚ and Singapore was put
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market. You believe that increased demand will more than offset productivity gains‚ and may even require hiring more employees. Naturally‚ you cannot guarantee this‚ although you are optimistic about the chances that this will occur. Write a one-page memo to employees that covers these points. OPTION 2 2. Assume the role of vice president of manufacturing of Eastern Products‚ Philadelphia. You are thinking about the forthcoming annual retreat of top-level managers of manufacturing‚ engineering‚
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