Shouldice Hospital – A Cut Above 1.) How well is the hospital currently utilizing its beds? The hospital stay cycles have been provided: | Mon Beds | Tue Beds | Wed Beds | Thu Beds | Fri Beds | Sat Beds | Sun Beds | Available Beds | 90 | 90 | 90 | 90 | 90 | 90 | 90 | Monday Admission | 30 | 30 | 30 | | | | | Tuesday Admission | | 30 | 30 | 30 | | | | Wednesday Admission | | | 30 | 30 | 30 | | | Thursday Admission | | | | 30 | 30 | 30 | | Friday Admission | |
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MEMO To: Dr. Byrnes Shouldice‚ Alan O’Dell From: An MBA Student Date: May 09‚ 2006 ------------------------------------------------- Subject: Problems and Plans - Operational Assessment of the Shouldice Hospital Thank you for the opportunity to consult on your Shouldice Hospital operational assessment. I understand that you have implemented a well developed focus strategy (market focus and internal focus) successfully and Shouldice achieves outstanding results by maximizing
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Method Analysis Paper Option 6 The first five student learning outcomes listed on the syllabus focus on evaluating‚ understanding‚ and analyzing components of research‚ ranging from research ethics to research measurement. The methods analysis papers each serve to assist students in these five learning objectives. There are six method analysis papers in this class. You are only required to complete three of the method analysis papers. Should you choose to complete more than three of the six
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use systems analysis and design methodologies when building a system? Why not just build the system in whatever way seems to be “quick and easy?” What value is provided by using an “engineering” approach? Ans: While analyzing and designing a system‚ we take into consideration the flexibility‚ scalability‚ performance‚ maintainability and testability. When these capabilities are not taken into consideration‚ we see a high probability for system failure. Conversely‚ if too much of analysis and design
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PEST Analysis We are going to produce a PEST analysis to find out what external influences may be affecting the product (Milo) and to what extent to which customers decide to buy them. The purpose of the PEST analysis is to analyse the organization (Nestle Milo) operates and to identify how it may influence marketing decisions. A PEST analysis analyses the external environment in which an organization operates and identifies how it should influence marketing decisions. Political Factors The actions
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➢ Company Overview: Shouldice Hospital is a privately owned surgical hospital which specializes in external abdominal wall hernia repair with holistic recovery services. The Shouldice facility located near Toronto‚ Canada‚ was founded by Dr. Earle Shouldice in 1945 and is the world’s leading center of excellence in abdominal hernia repair. Shouldice Hospital employs nearly 160 employees with an average tenure of 10 years. Shouldice Hospital‚ with an 80% referral rate‚ conducts more than 7‚000
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Case: Shouldice Questions for Discussion 1. What is the bundle of benefits purchased by the consumer? In other words‚ what is the Shouldice value proposition? In what ways is Shouldice’s offering different from other hospitals? 2. What is the target group of customers‚ and what do they have in common apart from a hernia? 3. How are the benefits delivered to those customers—how does the production process work? You might like to think of this as a factory with people as the work in process
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v 1. What is Shouldice marketing and how is it staying focused? Unlike physical products‚ a service cannot be seen‚ tasted or felt before it is bought. There is always an element of uncertainty and the service seeker looks for evidence of quality. People will draw conclusions from the place‚ the people‚ key influencers‚ communication material and most importantly from people who have already gone through the experience. Therefore the service provider’s task is to supply this evidence‚ to "tangibilize
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Section 2 PROCESSES 3. Strategic Capacity Management 4. Manufacturing Processes 5. Services Processes 6. Six-Sigma Quality PROCESSES The second section of Operations and Supply Management: The Core is centered on the design and analysis of business processes. Maybe becoming an efficiency expert is not your dream‚ but it is important to learn the fundamentals. Have you ever wondered why you always have to wait in line at one store but another one seems to be on top of the crowds? The key to
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3/26/2013 Shouldice Hospital Limited (Abridged) Summary of case discussion Indicators of success • Profits – Revenue = 7600 * (320*4 + 650 + 300*20%) = $15 mil. – Costs = $8.5 mil for hospital + $3.5 for clinic $ $ – Profits = $3 mil • Word‐of‐mouth advertising – Afraid of advertising for fear of generating too much demand • Backlog of demand – Currently 2400‚ growing at 100 / 6 mo. • High percentage of doctors as patients • L Low recurrence – 0.8% vs. 10% at other hospitals
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